The Jel Sert Company Announces The Launch Of POWERADE Sports Freezer Bars

Rhea-AI Summary

The Coca-Cola Company and Jel Sert have launched POWERADE Sports Freezer Bars, now available nationally. These bars come in popular flavors like Mountain Berry Blast and Fruit Punch, and feature the Advanced Electrolyte Solution, ION4, which provides essential electrolytes. The packaging is recyclable through a partnership with TerraCycle, addressing waste concerns. According to John Larson from Coca-Cola, the collaboration aims to meet consumer demand for innovative sports hydration options.

Positive

• Launch of POWERADE Sports Freezer Bars taps into a growing market for convenient sports hydration products.
• Collaboration with Jel Sert enhances brand visibility and product availability nationwide.
• Recyclable packaging aligns with sustainability trends and consumer preferences.

Negative

• None.

WEST CHICAGO, Ill., April 13, 2021 /PRNewswire/ -- The Coca-Cola Company and the Jel Sert Company, one of the world's leading manufacturers of freezer bars, announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE.  Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors, including Mountain Berry Blast and Fruit Punch.

"We are very excited to bring POWERADE to consumers in a new and refreshing way in the form of freezer bars," said, John Larson, Senior Manager, Food Licensing, The Coca-Cola Company.  "We know we'll have great success with our partners at Jel Sert as we deliver this innovation to sports drink consumers."

The new Sports Freezer Bars perfectly mirror the taste, texture, and hydration benefits that have built POWERADE into one of the most recognizable and successful sports hydration brands in the world.  Each bar, available in sizes ranging from 1.5oz to 5.5oz, will feature POWERADE's Advanced Electrolyte Solution, ION4, that helps replace the sodium, potassium, calcium, and magnesium, as well as Vitamins B3, B6, and B12.

The POWERADE Sports Freezer Bar tubes' packaging can be recycled at no cost through a partnership with international recycling leader TerraCycle, which aims to help solve the problem of packaging waste in the United States and around the world.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

About The Jel Sert Company
The Jel Sert Company is a family-owned business that's been at the forefront of innovation in the food and beverage industry since 1926. For nearly a century, generations of families have enjoyed Jel Sert's products, including dessert mixes, drink mixes, and freezer bars. The Jel Sert Company's products are made exclusively in West Chicago, Illinois, with over 1,000 employees sharing the company's passion for creating high-quality, high-value products. For more information, visit www.jelsert.com

Media Contact:
Jennie Peters
jennie@82rogue.com  
714-357-1372

 

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SOURCE Jel Sert

FAQ

What are POWERADE Sports Freezer Bars?

POWERADE Sports Freezer Bars are a new product line from The Coca-Cola Company and Jel Sert, offering sports hydration in a convenient frozen form.

When were POWERADE Sports Freezer Bars launched?

POWERADE Sports Freezer Bars were launched on April 13, 2021.

Where can I buy POWERADE Sports Freezer Bars?

POWERADE Sports Freezer Bars are available in stores nationwide.

What flavors are available for POWERADE Sports Freezer Bars?

They are available in popular flavors, including Mountain Berry Blast and Fruit Punch.

What benefits do POWERADE Sports Freezer Bars provide?

These bars contain the Advanced Electrolyte Solution, ION4, which helps replace essential electrolytes and vitamins.

Is the packaging of POWERADE Sports Freezer Bars recyclable?

Yes, the packaging can be recycled at no cost through a partnership with TerraCycle.