Poise® Brand Launches One By Poise® 2-in-1 Liners and Pads and Announces Partnership with Whitney Port

Rhea-AI Summary

On May 18, 2021, Poise® Brand launched One by Poise®, a dual-purpose pad and liner that provides protection for both menstruation and bladder leaks. This innovative product is designed to help women manage both situations simultaneously, enhancing their comfort and confidence. In partnership with designer Whitney Port, Poise® also initiated the 'Canfessional' sweepstakes, offering a chance to win $10,000 towards a bathroom makeover. The initiative aims to promote awareness around the use of bathroom space for relaxation and self-care.

Positive

• Launch of innovative 2-in-1 product, enhancing market competitiveness.
• $10,000 sweepstakes may boost consumer engagement and brand loyalty.

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• None.

NEENAH, Wis., May 18, 2021 /PRNewswire/ -- Poise® Brand is proud to introduce One by Poise®, a uniquely designed 2-in-1 pad and liner that offers protection for both period weeks and bladder leaks™. The One by Poise® dual absorbent core locks away period flow and bladder leaks, so women can juggle life fearlessly, 24/7/365. The brand is also partnering with designer, reality star and mom Whitney Port to encourage women to share their "Canfessional" about how they use the bathroom as a 2-in-1 space, for the chance to win $10,000 towards a bathroom makeover.   

New One by Poise® liners and pads offer 2-in-1 protection from both period weeks and bladder leaks

The last year has put an unequal burden on women.¹ So, it's no surprise nearly 3 in 5 women (58%) have retreated to the bathroom for "me time" according to a recent survey from Poise® Brand.² From being on their phone (77%), to reading a book (30%) or eating a favorite treat (12%), women are using the bathroom to multitask, much like new One by Poise® liners and pads are designed to simultaneously handle menstruation and bladder leaks.  

"During this last year when I was home more, I found myself spending extra time in the bathroom to take a few minutes for myself, because anything that serves a dual purpose is essential for busy women – from your bathroom design to your liners and pads," said One by Poise® brand partner Whitney Port. "That's why I'm happy to partner with One by Poise® to help educate women about the solutions available if they happen to experience both periods and bladder leaks, like I did after giving birth to my son."

With the new One by Poise® product, women can worry less about which products to use during different times of the month and focus more on their "me-time." For those seeking inspiration on how to elevate their sanctuary experience, Port suggests the following design tips:

• Incorporate sustainable lighting fixtures that will alter based on the time of day to support vision and calm your mind
• Set your bathroom necessities (toilet paper, beauty products, liners and pads) as a part of the display and make them pieces of art within the space with luxurious shelving and fixtures
• Keep a self-care journal nearby to reflect on your day or capture inspiration as it strikes
• Include earth-tone décor that can relieve stress or boost creativity, such as live plants or oil diffusers
• Select wallpaper to easily change up the "vibe" of your bathroom

Now through June 30, 2021, people can enter the Poise Canfessional sweepstakes for a chance to win $10,000 towards a bathroom makeover by posting on social media about their 2-in-1 use of the bathroom, tagging @Poise and including #Canfessional and #Sweepstakes. Visit Poise.com/Canfessional for official rules and regulations.

For the millions of women who experience both periods and bladder leaks,³ One by Poise® liners and pads are uniquely designed to handle both, while staying 10X drier* to help women feel fresh through it all. Typical bladder leak pads are built for dribbles, bursts and gushes of pee, whereas period pads are designed for slow-moving menstrual flows.

"While women sometimes experience periods and bladder leaks simultaneously, traditional pads in the respected categories are not interchangeable," said Rebecca Dunphey, Kimberly-Clark North American Personal Care President. "As a brand dedicated to liberating women from the nonsense that holds them back, Poise is honored to debut the brand's unique liners and pads to help manage both period weeks and bladder leaks at the same time."

Find One by Poise® in the feminine care aisle. For more information, please visit Poise.com.

About Kimberly-Clark:

Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company's 148-year history of innovation, visit Kimberly-Clark.com.

[KMB-B]

¹ https://www.cnbc.com/2021/04/30/women-globally-lost-800-billion-dollars-in-income-due-to-covid-19.html
² These findings are derived from an online survey of a nationally representative sample of 1,173 women 25+, including an additional oversample of 200 new moms, that was fielded between February 1 and February 8, 2021 at 95% confidence with a margin of error of +/-3%.
³ Estimated using 2016 L diary study data and FC pad/liners $/SU from Nielsen Connect
* for bladder leaks, vs. leading period pad and liner

 

 

 

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SOURCE Kimberly-Clark

FAQ

What is the new product launched by Poise on May 18, 2021?

Poise launched One by Poise®, a dual-purpose pad and liner for menstruation and bladder leaks.

Who is partnering with Poise for the Canfessional campaign?

Designer Whitney Port is partnering with Poise to promote the Canfessional campaign.

What is the prize for the Poise Canfessional sweepstakes?

Participants have a chance to win $10,000 towards a bathroom makeover.

How can women participate in the Canfessional sweepstakes?

Women can participate by posting on social media about their 2-in-1 bathroom use and tagging @Poise with #Canfessional.

What unique feature does One by Poise® offer compared to traditional products?

One by Poise® features a dual absorbent core designed to handle both period flow and bladder leaks.