Cottonelle® Brand Continues Commitment to Colorectal Cancer Education and 'Good Down There' Resources for Black Americans with BLKHLTH® Partnership
Cottonelle, a brand under Kimberly-Clark, has partnered with BLKHLTH to enhance colorectal cancer awareness in the Black community, which faces significant health disparities. Following a $750,000 initial donation, nearly 3,000 free at-home screening tests have been distributed, with plans to double this number. In honor of Men's Health Month, an additional $50,000 will support further testing. The partnership also includes financial assistance for colonoscopies via the Colorectal Cancer Alliance. This initiative addresses critical health access issues affecting early cancer detection.
- Initial donation of $750,000 with plans to double free screenings to 6,000 tests.
- Additional $50,000 donation for colorectal cancer screenings honors Men's Health Month.
- Successful distribution of nearly 3,000 at-home screening tests in under 90 days.
- Partnership with Colorectal Cancer Alliance to provide financial assistance for colonoscopies.
- None.
NEENAH, Wis., May 19, 2021 /PRNewswire/ -- Earlier this year, Cottonelle® announced its partnership with the nonprofit organization, BLKHLTH®, to help reach Black people with critical information about colorectal cancer, which impacts the Black community at greater rates, and yet has a 90 percent survival rate if caught and treated early1. Since announcing the commitment and initial
Despite being highly curable, there remains a strong stigma attached to colorectal cancer screening and "down there care", particularly among men. In honor of Men's Health Month in June, Cottonelle is committing an additional
"The risk of colorectal cancer is higher for Black Americans due to differences in social determinants of health – the way that we live our daily lives. Due to historic and current social policies, lack of health of insurance, lack of information, and lack of access to health care providers, Black Americans are less likely to know the importance of screening, to participate in screening, and to have access to high quality health care," said Dr. Fola May, gastroenterologist and health equity researcher who has joined Cottonelle and BLKHLTH on its efforts to help Black Americans get "good down there."
In addition to distributing screening tests, Cottonelle and BLKHLTH have partnered with the Colorectal Cancer Alliance to provide financial assistance to Black people in need of a colonoscopy or follow-up care after an at-home screening test. The fund has already helped to support several dozen people get their needed downtherecare colonoscopies. Learn more about the financial assistance fund at Cottonelle.com/GoodDownThere.
"In just a couple of months, it's amazing to see all of the people we've been able to reach with critical colorectal cancer screening information and tests as a result of our partnership with Cottonelle," said Matthew McCurdy, co-founder and President of BLKHLTH. "This is just the beginning, and we're excited to be able to extend our reach into Black communities across the country."
BLKHLTH and Cottonelle have identified likeminded ambassador organizations to serve as community liaisons to distribute critical education materials and free colorectal cancer screening tests through the remainder of 2021. Current ambassador organizations include:
- Washington, DC - So Others Might Eat
- Detroit, MI - Neighborhood Service Organization
- Houston, TX - Change Happens HTX
- Los Angeles / Oakland, CA - TRAPMedicine
- Philadelphia, PA - Bebashi Transition to Hope
"As part of our continued commitment to down there care and caring for our whole selves, Cottonelle is honored to continue its partnership and momentum with BLKHLTH," said Ada Zavala, Senior Brand Manager for Cottonelle. "Supporting this cause beyond Colorectal Cancer Awareness Month has always been a priority of ours and we are passionate about continuing the conversation and providing resources to help reduce barriers and stigmas associated with this disease."
Visit Cottonelle.com/GoodDownThere to find more information on the partnership with BLKHLTH and how you can support the cause, including attending a virtual health education event featuring experts and special guests who will highlight risks, patient stories and ways to get involved. Help break the stigma and commit to having conversations with loved ones about taking care of down there by tagging your family and friends on social media using hashtag #GoodDownThere and challenging them to get screened.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries. We use sustainable practices that support a healthy planet, build stronger communities and ensure our business thrives for decades to come. To keep up with the latest news and to learn more about the company's nearly 150-year history of innovation, visit Kimberly-Clark.com.
About BLKHLTH
BLKHLTH is a nonprofit organization whose mission is to critically engage and challenge racism and its impact on Black health. This is done through workshops and trainings, practice-based consulting, community health events, and digital media. Its vision is a world where racism and other intersecting forms of oppression do not determine a person's ability to achieve optimal health. Learn more about BLKHLTH at BLKHLTH.com or follow the conversation on Instagram, Twitter or Facebook.
About AmazonSmile
AmazonSmile is a simple way for you to support your favorite charitable organization every time you shop, at no cost to you. AmazonSmile is available at smile.amazon.com on your web browser and can be activated in the Amazon Shopping app for iOS and Android phones. When you shop with AmazonSmile, you'll find the exact same low prices, vast selection and convenient shopping experience as Amazon.com, with the added benefit that AmazonSmile will donate
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SOURCE Kimberly-Clark
FAQ
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