Fortune 500 HR Leaders Say Flexible, Employer-Sponsored Child Care Benefits Are Essential for Employers in Today’s Market
KinderCare’s 2025 Chief Human Resource Officers’ Perspectives Survey Highlights Growing Demand for More Customizable Child Care Solutions in the Workplace to Support Talent Retention and Recruitment
Survey respondents overwhelmingly agreed on the significant value of child care benefits, with key findings including:
-
85% believe child care benefits reduce employee turnover -
86% say these benefits help attract talent to their organizations -
82% report that child care support enables employees to excel professionally -
83% agree that child care benefits improve employee mental health
“Now more than ever working parents need flexibility and choice when it comes to child care,” said Jessica Harrah, KinderCare’s Chief People Officer. “As hybrid work models and return-to-office mandates continue to reshape workplaces, our data shows that employers also recognize the critical need for flexible child care benefits as
Barriers to Adoption and Opportunities for Growth
While eight in ten (
The survey also revealed a disconnect between leadership priorities and employee expectations. While HR leaders rank child care benefits seventh in importance for competitive advantage, employees rank them third, according to KinderCare’s 2024 Parent Confidence Index.
“Accessible and affordable child care remains a necessity for working families,” said Dan Figurski, President of KinderCare for Employers and Champions. “The solution for employers doesn’t have to be complicated. At KinderCare, we work with more than 700 organizations of all sizes across the country to support their employees with child care benefits. We work with each employer to find a flexible solution that addresses the unique needs of their employees and works within their budget, whether that’s through subsidized tuition, priority enrollment at community centers, or even an on-site center at the employer’s location. With our national network of community-based early childhood education centers and our before- and after-school programs, we’re uniquely positioned to support organizations of all sizes as employers work to offer their employees the child care benefit that best suits their needs. And we’ve seen firsthand the impact that child care has on employees: they are generally happier, more engaged and more likely to stay with their employer.”
A Vision for the Future
Looking ahead,
To download the full 2025 KinderCare CHRO Perspectives Survey or learn more about KinderCare’s child care solutions, visit here.
Methodology
This survey was conducted online within
About KinderCare Learning Companies™
A leading provider of early childhood and school-age education and care, KinderCare builds confidence for life in children and families from all backgrounds. KinderCare supports hardworking families in 40 states and the
- In neighborhoods, with KinderCare® Learning Centers that offer early learning programs for children six weeks to 12 years old;
- In The Crème de la Crème™ School, which offers a premium early education experience using a variety of enrichment classrooms; and
- In local schools, with Champions® before and after-school programs.
KinderCare partners with employers nationwide to address the child care needs of today’s dynamic workforce. We provide customized family care benefits for organizations, including care for young children on or near the site where their parents work, tuition benefits, and backup care where KinderCare programs are located.
Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250115469640/en/
Colleen Moran
KinderCare Learning Companies
503-872-1300, opt. 3
media@kindercare.com
Source: KinderCare