KKR Invests in Leading Internet Restaurant Company Rebel Foods
Rebel Foods, the world's largest multi-brand cloud kitchen platform, has secured an investment from global investment firm KKR. Founded in 2011, Rebel Foods operates 450 cloud kitchens with over 5,000 internet restaurants across India, UAE, and UK, serving more than two million customers globally.
The investment will support Rebel Foods' expansion in India and the Middle East, along with adding more food and beverage brands to its portfolio. The company's existing brand portfolio includes Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth, and Wendy's. The transaction represents KKR's latest investment from its Asia Next Generation Technology strategy.
Rebel Foods, la più grande piattaforma di cloud kitchen multi-brand al mondo, ha ricevuto un investimento dalla società di investimento globale KKR. Fondata nel 2011, Rebel Foods gestisce 450 cloud kitchen con oltre 5.000 ristoranti online in India, UAE e Regno Unito, servendo più di due milioni di clienti a livello globale.
L'investimento sosterrà l'espansione di Rebel Foods in India e in Medio Oriente, oltre ad aggiungere altri marchi di cibo e bevande al suo portfolio. L'attuale portfolio del marchio dell'azienda include Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth e Wendy's. La transazione rappresenta l'ultimo investimento di KKR dalla sua strategia Asia Next Generation Technology.
Rebel Foods, la plataforma de cocina en la nube multi-marca más grande del mundo, ha asegurado una inversión de la firma global de inversión KKR. Fundada en 2011, Rebel Foods opera 450 cocinas en la nube con más de 5,000 restaurantes en línea en India, Emiratos Árabes Unidos y Reino Unido, sirviendo a más de dos millones de clientes en todo el mundo.
La inversión apoyará la expansión de Rebel Foods en India y el Medio Oriente, además de añadir más marcas de alimentos y bebidas a su cartera. La cartera de marcas existente de la compañía incluye Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth y Wendy's. La transacción representa la última inversión de KKR dentro de su estrategia Asia Next Generation Technology.
레벨 푸드, 세계 최대의 다중 브랜드 클라우드 키친 플랫폼이 글로벌 투자 회사 KKR로부터 투자를 확보했습니다. 2011년에 설립된 레벨 푸드는 인도, 아랍에미리트, 영국 전역에서 5,000개 이상의 인터넷 레스토랑을 운영하는 450개의 클라우드 키친을 운영하여 전 세계적으로 200만 명 이상의 고객에게 서비스를 제공합니다.
이번 투자는 레벨 푸드의 인도 및 중동 지역 확장을 지원하고, 포트폴리오에 더 많은 식음료 브랜드를 추가하는 데 사용할 예정입니다. 회사의 기존 브랜드 포트폴리오는 Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth, Wendy's를 포함합니다. 이번 거래는 KKR의 아시아 차세대 기술 전략에 따른 최근 투자입니다.
Rebel Foods, la plus grande plateforme de cuisine cloud multi-marques au monde, a obtenu un investissement de la société d'investissement mondiale KKR. Fondée en 2011, Rebel Foods exploite 450 cuisines cloud avec plus de 5 000 restaurants en ligne à travers l'Inde, les Émirats Arabes Unis et le Royaume-Uni, servant plus de deux millions de clients dans le monde.
Ce financement soutiendra l'expansion de Rebel Foods en Inde et au Moyen-Orient, tout en ajoutant d'autres marques de nourriture et de boissons à son portefeuille. Le portefeuille de marques existant de l'entreprise comprend Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth et Wendy's. La transaction représente le dernier investissement de KKR dans le cadre de sa stratégie Asia Next Generation Technology.
Rebel Foods, die größte Multi-Brand Cloud-Kitchen-Plattform der Welt, hat eine Investition von der globalen Investmentfirma KKR gesichert. Gegründet im Jahr 2011, betreibt Rebel Foods 450 Cloud-Küchen mit über 5.000 Internet-Restaurants in Indien, den VAE und dem Vereinigten Königreich und bedient weltweit mehr als zwei Millionen Kunden.
Die Investition wird die Expansion von Rebel Foods in Indien und im Nahen Osten unterstützen und dazu beitragen, weitere Lebensmittel- und Getränkemarken in das Portfolio aufzunehmen. Das bestehende Markenportfolio des Unternehmens umfasst Faasos, Behrouz Biryani, Oven Story Pizza, Lunchbox, The Good Bowl, Sweet Truth und Wendy's. Die Transaktion stellt KKR's neueste Investition im Rahmen seiner Asia Next Generation Technology-Strategie dar.
- World's largest multi-brand cloud kitchen platform with 450 locations
- Extensive network of 5,000+ internet restaurants across 70+ cities
- Strong global presence in India, UAE, and UK with 2M+ customers
- Backing from major investor KKR to fuel expansion
- Proprietary technology stack for end-to-end food order management
- None.
Insights
The deal's strategic importance lies in three key aspects:
- Market Leadership: As the world's largest multi-brand cloud kitchen platform, Rebel Foods has demonstrated scalable operational excellence
- Geographic Expansion: The investment will fuel growth in India and Middle East markets, potentially creating significant revenue diversification
- Technology Integration: Their proprietary tech stack offers competitive advantages in operational efficiency and customer insights
KKR's investment through its Asia Next Generation Technology strategy suggests confidence in Rebel Foods' technology-driven business model and growth potential. The transaction aligns with broader market trends showing increased institutional interest in cloud kitchen platforms, which typically offer higher operational efficiency and scalability compared to traditional restaurant models.
The technology infrastructure of Rebel Foods represents a sophisticated integration of cloud kitchen operations with advanced analytics. Their proprietary system handling end-to-end food orders, demand forecasting and customer insights demonstrates the company's tech-first approach to food service. This technology stack is particularly valuable because it:
- Enables data-driven decision making for menu optimization and inventory management
- Facilitates rapid brand launches and market expansion
- Provides scalable infrastructure for multi-brand management
KKR's investment through their technology strategy validates the robustness of Rebel Foods' tech platform. The company's ability to manage 5,000+ internet restaurants through 450 cloud kitchens showcases exceptional technological scalability. This technology-enabled operational model positions Rebel Foods advantageously in the competitive food-tech landscape, particularly as consumer preferences continue to shift toward digital ordering and delivery.
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Transaction marks KKR’s latest growth equity investment in
India
Founded in 2011 as a quick service restaurant, Rebel Foods is today the world’s largest multi-brand cloud kitchen platform, with 450 cloud kitchens serving a network of more than 5,000 internet restaurants in more than 70 cities across
Jaydeep Barman, Co-founder and CEO of Rebel Foods, said, “We are happy to welcome KKR as a strategic partner in our journey. Their investment is a testament to the inroads we have made towards our vision of building a stronger platform, expanding our portfolio of brands, scaling our omnichannel presence, and achieving operational excellence on a global scale. We look to tap into KKR’s deep experience and global expertise to supercharge our continued growth. As we continue to scale, our focus remains firmly on innovation, sustainability, and delivering long-term value for our customers and stakeholders.”
Akshay Tanna, Partner and Head of India Private Equity, KKR, said, “We are pleased to invest in Rebel Foods, the largest cloud kitchen operator and brand owner, using technology to deliver a range of cuisines and culinary experiences to consumers. We look forward to leveraging our global network and local knowledge, and operational and technology expertise to further scale the company’s ability to expand its portfolio and deliver novel products to meet consumers’ evolving preferences.”
This transaction marks KKR’s latest investment in
KKR’s other growth equity investments in
Avendus Capital acted as the exclusive financial advisor to Rebel Foods on this transaction.
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About Rebel Foods
Rebel Foods is the world’s leading internet restaurant company and home to brands including Faasos, Behrouz Biryani, Oven Story Pizza, The Good Bowl, Sweet Truth, and Wendy’s. With over 450 kitchens across 70 cities, Rebel Foods has developed its full-stack technology - Rebel OS - through which multiple Rebel brands are launched and scaled up in a very short period. Through the Rebel Launcher, powered by Rebel OS, Rebel has launched over 25+ brands and expanded across the country. Rebel Foods currently operates 45+ brands across multiple countries -
About KKR
KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries. For additional information about KKR & Co. Inc. (NYSE: KKR), please visit KKR’s website at www.kkr.com. For additional information about Global Atlantic Financial Group, please visit Global Atlantic Financial Group’s website at www.globalatlantic.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241218686026/en/
Media Inquiries
For Rebel Foods
Kruttik Parekh
+91 97 6999 2707
Kruttik.parekh@rebelfoods.com
For KKR
Wei Jun Ong
+65 6922 5813
WeiJun.Ong@kkr.com
Source: KKR
FAQ
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