Nextdoor’s Annual Treat Map is Back!

Rhea-AI Summary

Nextdoor (NYSE: KIND) has launched its annual Treat Map for the 12th consecutive year, offering an interactive guide to local Halloween festivities. Through October 31st, users can add themed pins to the map, indicating plans to decorate or distribute candy. The map helps families plan efficient trick-or-treating routes, especially useful with Halloween falling on a school night this year.

A September 2024 survey of Nextdoor users revealed:

• Average planned spending of $277 on Halloween supplies, including $76 for candy
• Most expect to start trick-or-treating between 6-7 pm
• On average, neighbors believe 14 is the age to stop trick-or-treating
• 85% will ensure adult supervision for trick-or-treating children
• 63% will establish a route for safe trick-or-treating

The Treat Map is available on the Nextdoor app and at nextdoor.com/treat_map.

Positive

• Annual Treat Map feature launched for the 12th consecutive year, potentially driving user engagement
• Survey data shows high planned spending on Halloween supplies ($277 average), indicating potential for increased local business activity
• 85% of surveyed users plan adult supervision for trick-or-treating, suggesting active community participation

Negative

• None.

The original guide for local Halloween fun returns, inviting neighborhoods to share their spooky season spirit

SAN FRANCISCO--(BUSINESS WIRE)-- Nextdoor (NYSE: KIND), the essential neighborhood network, officially kicks off spooky season with the return of its annual Treat Map. For the 12th consecutive year, the Nextdoor Treat Map is the original, interactive guide to local festivities, as neighbors show and share their plans for this once-a-year celebration of neighborhood spirit.

Nextdoor's Annual Treat Map is the original guide for local Halloween fun, inviting neighborhoods to share their spooky season spirit (Graphic: Business Wire)

Through October 31st, neighbors can drop a themed pin on the Treat Map for their home or local business, to indicate their plans to decorate or hand out candy for Halloween. To inspire others to get in on the fun, neighbors can add images and text to their pins to help inform visitors, from photos of frightfully festive decor, to their plans to give the ultimate Halloween handout: king-sized candy bars.

For families, the Treat Map is a helpful tool for charting their trick-or-treat route. With Halloween falling on a school night this year, parents can refer to the Treat Map to find nearby hotspots for trick-or-treating to ensure a fun and efficient evening for their families.

In a September 2024 survey of neighbors on Nextdoor, respondents shared their views on key Halloween-themed topics. The survey revealed:

• Neighbors plan to spend $277 this year on Halloween supplies, with $76 going to candy;
• Most neighbors expect to start their trick-or-treating between 6-7 pm;
• On average, neighbors believe that 14 is the age that children should stop trick-or treating;
• 85% of neighbors will ensure an adult is present while their children are trick-or-treating; and
• 63% of neighbors will establish a route to ensure a safe trick-or-treating excursion.

“In exploring attitudes and opinions about trick-or-treating with parents on Nextdoor, one point was clear: neighbors love Halloween,” said Jacob Chavis, Senior Manager of Customer Analytics & Insights. “Our results revealed that Halloween was favored over holidays including Valentine’s Day, New Year’s Eve, and Thanksgiving with parents on Nextdoor. With the return of the Treat Map, families can ensure they’re getting the most out of this beloved neighborhood tradition.”

Neighbors can find the Treat Map now on the Nextdoor app, or by visiting nextdoor.com/treat_map.

About Nextdoor

Nextdoor (NYSE: KIND) is the essential neighborhood network. Neighbors, public agencies and businesses use Nextdoor to connect around local information that matters in more than 335,000 neighborhoods across 11 countries. Nextdoor builds innovative technology to foster local community, and brands and businesses of all sizes use Nextdoor’s proprietary advertising platform to engage with neighborhoods at scale. Download the app and join the neighborhood at nextdoor.com. For more information and media assets, visit nextdoor.com/newsroom.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241001310175/en/

press@nextdoor.com

Source: Nextdoor Holdings, Inc.

FAQ

When is Nextdoor's (KIND) Treat Map available for Halloween 2024?

Nextdoor's Treat Map is available through October 31st, 2024, allowing users to add themed pins indicating their Halloween plans.

How much do Nextdoor (KIND) users plan to spend on Halloween in 2024?

According to a September 2024 survey, Nextdoor users plan to spend an average of $277 on Halloween supplies, with $76 specifically allocated for candy.

What percentage of Nextdoor (KIND) users will establish a trick-or-treating route in 2024?

The survey revealed that 63% of Nextdoor users plan to establish a route to ensure a safe trick-or-treating experience in 2024.

At what age do Nextdoor (KIND) users think children should stop trick-or-treating?

On average, Nextdoor users believe that 14 is the age at which children should stop trick-or-treating, according to the 2024 survey.