Dr Pepper® Kicks-Off College Football Season with the Return of 'Fansville' and a Fashion Collaboration with Nigel Xavier
Dr Pepper® has announced the return of 'Fansville' for its seventh season, coinciding with the start of the college football season. The popular satirical drama series will feature seven new episodes, including appearances by Texas Longhorns quarterback Quinn Ewers. The brand is also collaborating with fashion designer Nigel Xavier to create unique Dr Pepper-inspired football outfits.
The new season addresses recent changes in college football, such as the 12-team playoff expansion and conference realignments. Dr Pepper is celebrating its 10th anniversary as the Official Sponsor of the College Football Playoffs. The campaign will air on major networks and across various media platforms throughout the football season.
Dr Pepper® ha annunciato il ritorno di 'Fansville' per la sua settima stagione, in concomitanza con l'inizio della stagione calcistica universitaria. La popolare serie drammatica satirica presenterà sette nuovi episodi, con apparizioni del quarterback dei Texas Longhorns Quinn Ewers. Il marchio collabora anche con il designer di moda Nigel Xavier per creare abiti da football unici ispirati a Dr Pepper.
La nuova stagione affronta i recenti cambiamenti nel football universitario, come l'espansione dei playoff a 12 squadre e i riorganizzamenti delle conferenze. Dr Pepper celebra il suo 10° anniversario come Sponsor Ufficiale dei College Football Playoffs. La campagna sarà trasmessa sulle principali reti e su varie piattaforme mediatiche durante tutta la stagione calcistica.
Dr Pepper® ha anunciado el regreso de 'Fansville' para su séptima temporada, coincidiendo con el comienzo de la temporada de fútbol universitario. La popular serie de drama satírico contará con siete nuevos episodios, incluyendo apariciones del mariscal de campo de Texas Longhorns Quinn Ewers. La marca también está colaborando con el diseñador de moda Nigel Xavier para crear atuendos de fútbol únicos inspirados en Dr Pepper.
La nueva temporada aborda cambios recientes en el fútbol universitario, como la expansión del playoff a 12 equipos y los reajustes de conferencias. Dr Pepper celebra su 10° aniversario como Patrocinador Oficial de los College Football Playoffs. La campaña se transmitirá en las principales cadenas y en diversas plataformas mediáticas durante toda la temporada de fútbol.
닥터 페퍼(Dr Pepper®)가 대학 미식축구 시즌 시작과 함께 '팬즈빌(Fansville)'의 7번째 시즌 복귀를 발표했습니다. 인기 있는 풍자 드라마 시리즈는 새로운 에피소드 7개를 선보이며, 텍사스 롱혼스의 쿼터백 퀸 유어스(Quinn Ewers)의 출연도 포함됩니다. 브랜디드는 패션 디자이너 나이젤 자비어(Nigel Xavier)와 협력하여 드립 페퍼에서 영감을 받은 독특한 미식축구 의상을 만듭니다.
새로운 시즌은 12팀 플레이오프 확장 및 컨퍼런스 재편성과 같은 최근의 대학 미식축구 변화를 다룹니다. 닥터 페퍼는 대학 미식축구 플레이오프 공식 스폰서 10주년을 기념하고 있습니다. 캠페인은 주요 네트워크와 다양한 미디어 플랫폼을 통해 축구 시즌 내내 방송될 예정입니다.
Dr Pepper® a annoncé le retour de 'Fansville' pour sa septième saison, coïncidant avec le début de la saison de football universitaire. La populaire série dramatique satirique comportera sept nouveaux épisodes, avec des apparitions du quarterback des Texas Longhorns Quinn Ewers. La marque collabore également avec le créateur de mode Nigel Xavier pour créer des tenues de football uniques inspirées de Dr Pepper.
La nouvelle saison traite des récents changements dans le football universitaire, tels que l'expansion des playoffs à 12 équipes et les réajustements de conférence. Dr Pepper célèbre son 10e anniversaire en tant que sponsor officiel des College Football Playoffs. La campagne sera diffusée sur les principaux réseaux et à travers diverses plateformes médiatiques tout au long de la saison de football.
Dr Pepper® hat die Rückkehr von 'Fansville' zur siebten Staffel angekündigt, die mit dem Beginn der College-Football-Saison zusammenfällt. Die beliebte satirische Dramaserie wird sieben neue Episoden beinhalten, darunter Auftritte des Quarterbacks der Texas Longhorns Quinn Ewers. Die Marke arbeitet außerdem mit dem Modedesigner Nigel Xavier zusammen, um einzigartige, von Dr Pepper inspirierte Football-Outfits zu kreieren.
Die neue Staffel thematisiert die jüngsten Veränderungen im College-Football, wie die Erweiterung der Playoffs auf 12 Teams und die Neuausrichtungen der Konferenzen. Dr Pepper feiert sein 10-jähriges Jubiläum als offizieller Sponsor der College Football Playoffs. Die Kampagne wird in großen Netzwerken und über verschiedene Medienplattformen während der Football-Saison ausgestrahlt.
- Collaboration with popular Texas Longhorns quarterback Quinn Ewers, potentially increasing brand visibility
- Fashion partnership with designer Nigel Xavier, creating exclusive merchandise for fans
- Continued growth and milestone achievements within the beverage category
- 10th anniversary as Official Sponsor of the College Football Playoffs, reinforcing brand association with the sport
- None.
'Fansville' Season 7 Includes Seven All-New Episodes, and an Appearance by Texas Longhorns
Quarterback Quinn Ewers
Season seven of Fansville draws from major shifts in college football, including the 12-team playoff expansion, the new two-minute warning rule, and the conference realignments. The first episode, "Into the Great Unknown," captures the excitement and changes of the season and teases the brand's NIL partnership with Texas Longhorns quarterback Quinn Ewers, while the second episode, "Hype Train," examines the media buzz around overhyped teams, reflecting on last season's excitement over the "Colorado Hype Train." These episodes encapsulate the hope and anticipation at the start of the season.
Airing nationally beginning August 26th, the third installment of season seven of Fansville titled "Call for Backup" will feature Quinn Ewers as he brings his unique charisma and on-field prowess to Fansville marking the first time Dr Pepper has teamed up with a
"Dr Pepper is ingrained in college football, woven into the culture and fandom surrounding the sport," said Andrew Springate, Chief Marketing Officer for Keurig Dr Pepper. "It's been a tremendous year for our brand as we continue to break barriers and hit new milestones of growth within our category. As we mark Dr Pepper's 10th anniversary of becoming the Official Sponsor of the College Football Playoffs, we welcome the new changes energizing the game, as it provides us with even greater opportunities to engage with both new and long-term fans, celebrating new beginnings while embracing the traditions of fandom together."
Fansville season seven also unveils the first piece from Dr Pepper's college football collection with Nigel Xavier, known for his innovative patchwork and textile manipulation and as last season's winner of Netflix's Next in Fashion. Featured in the "Hype Train" episode on the fan-favorite character Logan, the exclusive Dr Pepper x Nigel Xavier jacket is the first of many iconic pieces set to be revealed throughout the 2024/2025 season.
"As a former high school football athlete, this partnership is special to me as it combines two of my true passions – Dr Pepper and football – making this collaboration a natural fit," said fashion designer, Nigel Xavier. "I am excited to channel my passions and talent to create custom pieces that resonate with athletes and fans. The intersection of fashion and sports has always been a great source of inspiration for me, and I can't wait for everyone to see what we'll create throughout this season."
The Dr Pepper x Nigel Xavier Fansville jacket will exclusively drop on Dr Pepper Perks, the brand's rewards program designed to provide consumers with a host of rewards, on November 1, 2024 for fans to enter for a chance to win.*
The 2024 Dr Pepper Fansville campaign spots will air throughout the college football season on ESPN, CBS, and FOX. Fansville will also appear across digital, radio, OOH advertising, as well as on Dr Pepper social media platforms throughout the season.
To view the official Fansville trailer, please visit Youtube.com/DrPepper.
*NO PUR. NEC. Legal
About Dr Pepper®
Dr Pepper®, a brand of Keurig Dr Pepper, Inc. (KDP), is the oldest major soft drink in
About Keurig Dr Pepper, Inc.
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in
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SOURCE Dr Pepper; Keurig Dr Pepper, Inc. (KDP)
FAQ
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