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Kidoz Poised for Growth as Age-Gating Becomes Mandatory Under New U.S. Child Safety Laws

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Kidoz Inc. (TSXV:KIDZ) is strategically positioned to capitalize on new U.S. child safety laws requiring mandatory age-gating in digital platforms. With Utah's App Store Accountability Act enacted and 16 other states considering similar legislation, the company's child-safe advertising network is becoming increasingly relevant.

The company's platform, serving over 500 million monthly active users, is fully COPPA-compliant and operates on a privacy-by-design model that collects no personal data. This positions Kidoz advantageously as COPPA 2.0 proposals aim to ban targeted ads for children and teens.

Additionally, the Board has adopted a new fixed 10% Equity Awards Plan, allowing for the grant of Restricted Share Units, Deferred Share Units, and Performance Share Units up to 13,130,450 Common Shares. This plan complements their 2024 Stock Option Plan and requires both TSXV and shareholder approval.

Kidoz Inc. (TSXV:KIDZ) è strategicamente posizionata per sfruttare le nuove leggi statunitensi sulla sicurezza dei bambini che richiedono la registrazione dell'età sulle piattaforme digitali. Con l'entrata in vigore dell'App Store Accountability Act in Utah e altri 16 stati che stanno considerando legislazioni simili, la rete pubblicitaria a misura di bambino dell'azienda sta diventando sempre più rilevante.

La piattaforma dell'azienda, che serve oltre 500 milioni di utenti attivi mensili, è completamente conforme al COPPA e opera secondo un modello di privacy-by-design che non raccoglie dati personali. Questo posiziona Kidoz in modo vantaggioso, poiché le proposte COPPA 2.0 mirano a vietare la pubblicità mirata per bambini e adolescenti.

Inoltre, il Consiglio ha adottato un nuovo Piano di Assegnazione di Equity Fissa del 10%, che consente l'assegnazione di Unità Azionarie Riservate, Unità Azionarie Differite e Unità Azionarie di Performance fino a 13.130.450 Azioni Ordinarie. Questo piano integra il loro Piano di Opzioni Azionarie 2024 e richiede l'approvazione sia della TSXV che degli azionisti.

Kidoz Inc. (TSXV:KIDZ) está estratégicamente posicionada para capitalizar las nuevas leyes de seguridad infantil en EE. UU. que exigen la verificación de edad en plataformas digitales. Con la entrada en vigor de la Ley de Responsabilidad de la App Store de Utah y otros 16 estados considerando legislaciones similares, la red publicitaria segura para niños de la empresa se vuelve cada vez más relevante.

La plataforma de la empresa, que atiende a más de 500 millones de usuarios activos mensuales, cumple completamente con COPPA y opera bajo un modelo de privacidad por diseño que no recopila datos personales. Esto posiciona a Kidoz de manera ventajosa, ya que las propuestas COPPA 2.0 buscan prohibir los anuncios dirigidos a niños y adolescentes.

Además, la Junta ha adoptado un nuevo Plan de Premios de Capital Fijo del 10%, que permite la concesión de Unidades de Acciones Restringidas, Unidades de Acciones Diferidas y Unidades de Acciones de Desempeño de hasta 13.130.450 Acciones Comunes. Este plan complementa su Plan de Opciones de Acciones 2024 y requiere la aprobación tanto de la TSXV como de los accionistas.

Kidoz Inc. (TSXV:KIDZ)는 디지털 플랫폼에서 연령 확인을 의무화하는 미국 아동 안전법의 새로운 기회를 활용할 수 있는 전략적 위치에 있습니다. 유타의 앱 스토어 책임법이 시행되고 16개 주에서 유사한 법안을 검토하고 있는 가운데, 회사의 아동 안전 광고 네트워크는 점점 더 중요해지고 있습니다.

회사의 플랫폼은 매달 5억 명 이상의 활성 사용자를 보유하고 있으며, COPPA를 완전히 준수하며 개인 데이터를 수집하지 않는 프라이버시 설계 모델로 운영됩니다. 이는 Kidoz가 COPPA 2.0 제안이 아동과 청소년을 위한 타겟 광고를 금지하는 것을 목표로 하는 가운데 유리한 위치에 있음을 나타냅니다.

또한 이사회는 고정 10% 주식 보상 계획을 새로 채택하여 제한 주식 단위, 이연 주식 단위 및 성과 주식 단위를 최대 13,130,450주의 보통주로 부여할 수 있도록 하고 있습니다. 이 계획은 2024년 주식 옵션 계획을 보완하며 TSXV와 주주 승인 모두를 요구합니다.

Kidoz Inc. (TSXV:KIDZ) est stratégiquement positionnée pour tirer parti des nouvelles lois américaines sur la sécurité des enfants qui exigent une vérification de l'âge sur les plateformes numériques. Avec l'adoption de la loi sur la responsabilité des applications de l'Utah et 16 autres États envisageant une législation similaire, le réseau publicitaire sécurisé pour enfants de l'entreprise devient de plus en plus pertinent.

La plateforme de l'entreprise, qui compte plus de 500 millions d'utilisateurs actifs mensuels, est entièrement conforme au COPPA et fonctionne selon un modèle de protection de la vie privée par conception qui ne collecte aucune donnée personnelle. Cela positionne Kidoz de manière avantageuse alors que les propositions COPPA 2.0 visent à interdire les publicités ciblées pour les enfants et les adolescents.

De plus, le Conseil a adopté un nouveau plan de récompenses en actions fixe de 10%, permettant l'octroi d'unités d'actions restreintes, d'unités d'actions différées et d'unités d'actions de performance jusqu'à 13 130 450 actions ordinaires. Ce plan vient compléter leur plan d'options d'actions 2024 et nécessite l'approbation de la TSXV ainsi que des actionnaires.

Kidoz Inc. (TSXV:KIDZ) ist strategisch positioniert, um von den neuen US-amerikanischen Kindersicherheitsgesetzen zu profitieren, die eine Altersverifikation auf digitalen Plattformen vorschreiben. Mit dem Inkrafttreten des App Store Accountability Act in Utah und 16 weiteren Bundesstaaten, die ähnliche Gesetze in Betracht ziehen, wird das kinderfreundliche Werbenetzwerk des Unternehmens immer relevanter.

Die Plattform des Unternehmens, die über 500 Millionen monatlich aktive Nutzer bedient, ist vollständig COPPA-konform und operiert nach einem Datenschutz-Design-Modell, das keine persönlichen Daten sammelt. Dies positioniert Kidoz vorteilhaft, da die COPPA 2.0-Vorschläge darauf abzielen, gezielte Werbung für Kinder und Jugendliche zu verbieten.

Darüber hinaus hat der Vorstand einen neuen festen 10%-Aktienvergütungsplan verabschiedet, der die Gewährung von beschränkten Aktieneinheiten, aufgeschobenen Aktieneinheiten und leistungsabhängigen Aktieneinheiten von bis zu 13.130.450 Stammaktien ermöglicht. Dieser Plan ergänzt ihren Aktienoptionsplan 2024 und erfordert sowohl die Genehmigung der TSXV als auch der Aktionäre.

Positive
  • Strategically positioned to benefit from new mandatory age-gating regulations
  • Large user base of 500 million monthly active users
  • Already COPPA-compliant and prepared for stricter regulations
  • Growing market opportunity as 16+ states consider similar child safety laws
Negative
  • New Equity Awards Plan may lead to potential shareholder dilution
  • Implementation of Equity Awards Plan subject to regulatory and shareholder approval

VANCOUVER, BC / ACCESS Newswire / April 1, 2025 / Kidoz Inc. (TSXV:KIDZ) (the "Company" or "Kidoz"), mobile AdTech developer and owner of the market-leading Kidoz Contextual Ad Network (www.kidoz.net), the Kidoz Publisher SDK and Kidoz COPPA Shield, commented on the new age-gating regulations and announces the adoption by the board of directors (the "Board") of a new fixed 10% security-based compensation plan (the "Equity Awards Plan").

New U.S. Child Safety Laws

New legislation and tech platform updates are set to reshape digital advertising to children - creating significant opportunities for Kidoz, the leading safe ad network for kids.

As new child safety laws and age-verification requirements sweep across U.S. states, Kidoz Inc. is uniquely positioned to become the default monetization solution for app publishers targeting users under 13.

With Utah's landmark App Store Accountability Act now signed into law and at least 16 other states, including California, Texas, and South Carolina, considering similar legislation, the age of generic, data-driven ad networks blending children into general audience traffic is quickly ending.

Simultaneously, Apple has announced a rollout of enhanced child account protections and age-range APIs, allowing developers to identify and provide age-appropriate experiences with parental input, shifting the landscape in favor of dedicated safe ad ecosystems like Kidoz.

"This moment represents a seismic shift for the kids digital media ecosystem," said Jason Williams, CEO at Kidoz and Co-Chairman of IAB Canada Gaming Committee. "As developers are required to gate their apps and separate under-13 users from general traffic, they need a monetization partner that is purpose-built for child audiences. That's Kidoz."

Kidoz is already fully compliant with COPPA guidelines, and its privacy-by-design platform ensures no personal data is collected or used for targeting children. As proposed federal updates in COPPA 2.0 aim to ban targeted ads for both kids and teens and introduce strict data minimization requirements, ad networks that depend on behavioural targeting will increasingly be restricted from reaching young audiences.

With over 500 million monthly active users, Kidoz enables brands to connect with children in a fully compliant, engaging, and responsible way. The platform's extensive app SDK integrations already support thousands of apps in providing safe, high-performing ad experiences for kids.

"We're already seeing widespread adoption of our platform by major general-audience app publishers who are implementing age gates to properly separate their younger users and ensure they're monetized exclusively through safe, kid-focused ad networks like Kidoz."

Kidoz remains committed to supporting developers, advertisers, and parents in navigating the fast-evolving regulatory environment and ensuring digital spaces remain safe, private, and enriching for children.

Equity Awards Plan

Additionally, on April 1, 2025, the Board adopted the Equity Awards Plan, a new security-based compensation plan. The purpose of the Equity Awards Plan is to provide the Company with the means to encourage, attract, retain and motivate eligible participants by granting rights to receive, for no additional consideration, cash or common shares in the capital of Kidoz ("Common Shares") upon specified vesting criteria being satisfied.

Under the terms of the Equity Awards Plan, the Company may grant Restricted Share Units, Deferred Share Units and/or Performance Share Units up to a fixed maximum limit of 13,130,450 Common Shares, being 10% of the issued and outstanding Common Shares as of April 1, 2025.

The Equity Awards Plan is intended to complement the Company's 2024 Stock Option Plan (the "Option Plan"). No stock options may be issued under the Equity Awards Plan. The Equity Awards Plan, together with the Company's Option Plan constitute "rolling up to 10% and fixed up to 10%" plans for purposes of the policies of the TSX Venture Exchange (the "TSXV").

The Equity Awards Plan and all grants thereunder are subject to approval by the TSXV following shareholder approval and ratification at the Company's next annual general meeting.

For full details of the Company's operations, please refer to the Securities and Exchange Commission website at www.sec.gov or the Kidoz Inc. corporate website at https://investor.kidoz.net or on the https://www.sedarplus.ca website.

About Kidoz Inc.

Kidoz Inc. (TSXV:KIDZ) (www.kidoz.net) is a global AdTech software company and the developer of the Kidoz Safe Ad Network, delivering privacy-first, high-performance mobile advertising for children, teens, and families, whose mission is to keep children safe in the complex digital advertising ecosystem. Through its proprietary Kidoz SDK, Privacy Shield, and advanced contextual targeting tools, Kidoz enables safe, compliant ad experiences that adhere to COPPA, GDPR-K, and global standards, without using location or personally identifiable information data tracking commonly used in digital advertising.

The Kidoz platform helps app developers monetize their apps with safe and relevant ads, while uniting brands and families in a compliant mobile ecosystem. Google-certified and Apple-approved, the Kidoz network reaches hundreds of millions of users monthly, and is trusted by leading brands including Mattel, LEGO, Disney, and Kraft. Kidoz offers both managed and programmatic media solutions, including SSP, DSP, and Ad Exchange capabilities and provides a platform for mobile app publishers to monetize their active users through display, rich media, and video ads. Trusted by top brands and developers, Kidoz runs campaigns in over 60 countries and generates the majority of its revenue from AdTech advertising.

The Company also operates Prado, its wholly owned over-13 division. For brands, Prado enables scaled access with high quality inventory and audience engagement across teens, families, and general audiences.

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by the company) contains statements that are forward-looking, such as statements relating to anticipated future success of the company. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of the company. For a description of additional risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission. Specifically, readers should read the Company's Annual Report on Form 20-F, filed with the SEC and the Annual Financial Statements and Management Discussion & Analysis filed on SEDAR on April 19, 2023, and the prospectus filed under Rule 424(b) of the Securities Act on March 9, 2005 and the SB2 filed July 17, 2007, and the TSX Venture Exchange Listing Application for Common Shares filed on June 29, 2015 on SEDAR, for a more thorough discussion of the Company's financial position and results of operations, together with a detailed discussion of the risk factors involved in an investment in Kidoz Inc.

For more information contact:
Henry Bromley
CFO
ir@kidoz.net
(888) 374-2163

Neither the TSX Venture Exchange nor its Regulation Services Provider accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Kidoz Inc.



View the original press release on ACCESS Newswire

FAQ

How many monthly active users does Kidoz (KDOZF) currently have on its platform?

Kidoz has over 500 million monthly active users on its platform.

What is the maximum number of shares available under Kidoz's (KDOZF) new Equity Awards Plan?

The Equity Awards Plan allows for up to 13,130,450 Common Shares, representing 10% of outstanding shares as of April 1, 2025.

How many U.S. states are considering child safety laws similar to Utah's App Store Accountability Act?

16 states, including California, Texas, and South Carolina, are considering similar child safety legislation.

What types of equity awards can be granted under Kidoz's (KDOZF) new compensation plan?

The plan allows for Restricted Share Units, Deferred Share Units, and Performance Share Units.

How does Kidoz (KDOZF) ensure compliance with child privacy regulations?

Kidoz operates on a privacy-by-design platform that collects no personal data and is fully COPPA-compliant.
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