Kidoz Extends Media Offering to Teens and Parents Markets

Rhea-AI Summary

Kidoz Inc. has expanded its media offering to target teens (ages 13-19) and parents, alongside its established focus on children under 13. This strategy aims to leverage the growing mobile advertising market, projected to exceed $400 billion by 2026, growing at a rate of 32.5%. Kidoz's extensive reach through its Contextual Ad Network allows brands to engage these family segments effectively. With a significant increase in campaign activity, Kidoz is well-positioned to fill its inventory with high-performing media, enhancing opportunities for brand partners.

Positive

• Expanded target audience to include teens and parents, broadening market reach.
• Projected growth of mobile advertising market exceeding $400 billion by 2026.
• Significant increase in active advertising campaigns over the past 18 months.
• Strong partnerships with globally recognized brands like Disney and Lego.

Negative

• None.

ANGUILLA, B.W.I. / ACCESSWIRE / September 8, 2021 / Kidoz Inc. (TSXV:KIDZ) (the "Company"), mobile AdTech developer and owner of the market leading Kidoz Contextual Ad Network (www.kidoz.net) and the Kidoz Publisher SDK, announced today its strategy extension to work with brands to reach the important family segments of teens and parents on their mobile devices.

Kidoz is recognized globally for safely reaching children under the age of 13 on their mobile devices via the Kidoz Contextual Ad Network. After years of development and growth of the Kidoz mobile platform, the Company has now expanded its offering to include both the teens (13-19) and parents' markets. Using the enormous reach of the Kidoz SDK, the Kidoz media team can contextually target the children, teen and parent segments in their favourite gaming and app environments.

The mobile advertising market is forecast to exceed $400 billion in 2026, exhibiting a growth rate of 32.5% according to Fortune Business Insights. Mobile devices are the primary tool used for all digital activities in everyday life across the entire world. The predominance of mobile is well established and Kidoz is well positioned to benefit from the wide adoption of its technology across thousands of popular apps. As the number of active campaigns live on Kidoz has increased substantially over the past 18 months, Kidoz has recruited hundreds of new apps and developers that focus on a wide range of audience segments. As a result of Kidoz's rapid growth, the Company is now able to expand beyond its core advertising audience of children, and begin to contextually target teens and parents for its brand partners.

"Mobile AdTech systems are some of the most integrated and most valuable systems in the world," stated Jason Williams, Kidoz Co-CEO. "The scale of users we can reach with the Kidoz network is powerful and it opens many new opportunities for the Company. Extending our media offering beyond children is the first step we are taking as our sales and agency partners are interested in accessing these related segments of our traffic. Kidoz is experiencing a period of rapid growth and we are extending our business model in ways that will fill our huge available inventory with safe and high performing media."

About KIDOZ INC.

Kidoz Inc. (TSXV:KIDZ) (www.kidoz.net) owns the leading COPPA & GDPR compliant contextual mobile advertising network that safely reaches hundreds of million kids, teens, and families every month. Google certified and Apple approved, Kidoz provides an essential suite of advertising technology that unites brands, content publishers and families. Trusted by Disney, Hasbro, Lego and more, the Kidoz Contextual Ad Network helps the world's largest brands to safely reach and engage kids across thousands of mobile apps, websites and video channels. The Kidoz network does not use location or PII data tracking commonly used in digital advertising. Instead, Kidoz has developed advanced contextual targeting tools to enable brands to reach their ideal customers with complete brand safety. A focused AdTech solution provider, the Kidoz SDK and Kidoz Programmatic network have become essential products in the digital advertising ecosystem.

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by the company) contains statements that are forward-looking, such as statements relating to anticipated future success of the company. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of the company. For a description of additional risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission. Specifically, readers should read the Company's Annual Report on Form 10-K, filed with the SEC on March 31, 2021, and the prospectus filed under Rule 424(b) of the Securities Act on March 9, 2005 and the SB2 filed July 17, 2007, and the TSX Venture Exchange Listing Application for Common Shares filed on June 29, 2015 on SEDAR, for a more thorough discussion of the Company's financial position and results of operations, together with a detailed discussion of the risk factors involved in an investment in Kidoz Inc.

For more information contact:

Henry Bromley
CFO
ir@kidoz.net
(888) 374-2163

SOURCE: Kidoz Inc.

View source version on accesswire.com:
https://www.accesswire.com/663233/Kidoz-Extends-Media-Offering-to-Teens-and-Parents-Markets

FAQ

What new markets is Kidoz targeting with its advertising strategy?

Kidoz is targeting the teen (ages 13-19) and parent markets in addition to its existing focus on children under 13.

How large is the mobile advertising market projected to be in 2026?

The mobile advertising market is forecast to exceed $400 billion by 2026, with a growth rate of 32.5%.

What advantages does Kidoz offer advertisers?

Kidoz offers advertisers the ability to reach hundreds of millions of kids, teens, and families safely through its Contextual Ad Network without using location or PII data.

What notable brands trust Kidoz's advertising network?

Brands such as Disney, Hasbro, and Lego trust Kidoz's advertising network to safely engage their target audiences.

When was this new strategy announced by Kidoz?

The new strategy was announced on September 8, 2021.