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Kubient Inc (KBNT) is an innovative technology company headquartered in New York City, addressing critical challenges in the rapidly expanding video advertising industry. With proprietary solutions rooted in machine learning and artificial intelligence, Kubient aims to streamline transactions between digital advertisers and publishers.
The company has developed the Kubient Hub, a specialized platform tailored to meet the needs of both buyers and sellers of digital video advertising. This platform facilitates smarter and faster transactions, ensuring advertisers connect efficiently with their target audiences.
Kubient's unique hybrid ad unit—featuring video first, display second—allows brands to deliver compelling marketing messages without latency. This approach has enabled publisher partners to boost advertising revenue by up to 30%, enhancing overall ad performance and engagement.
Currently, Kubient collaborates with industry leaders on both the buy and sell sides, consistently pushing the envelope of what is possible in digital advertising. The company remains committed to innovation and excellence, striving to provide cutting-edge solutions that drive the industry forward.
Kubient, Inc. (NasdaqCM: KBNT) has successfully closed its underwritten public offering of 3,529,411 shares at $5.10 per share, generating net proceeds of approximately $18.8 million. The underwriters' 45-day option to purchase an additional 529,411 shares was fully exercised. Funds will be allocated to product development, working capital, and debt repayment of about $80,000. The company may also pursue acquisitions and investments in sales and marketing, enhancing its cloud-based digital advertising platform.
Kubient, a digital advertising software company, has announced an underwritten public offering of 3,529,411 shares at $5.10 per share, aiming for gross proceeds of $18 million. The company expects to net approximately $16.3 million after expenses. Proceeds will be allocated towards product development, working capital, debt repayment, and potential acquisitions. The offering is set to close on or around December 28, 2020, with underwriters granted a 45-day option for an additional 529,411 shares.
Kubient (NasdaqCM: KBNT) has uncovered a sophisticated fraudulent system known as SynthNet that mimics legitimate mobile app traffic, impacting ad placements on platforms like The Washington Post and various apps. The fraud, detected via Kubient's AI tool, KAI, highlights the increasing intelligence of fraudsters in digital advertising. SynthNet operates independently, utilizing cloud services for deployment, and aims to maximize ad revenue by misleading advertisers. Kubient emphasizes the importance of vigilance among advertisers to detect and prevent such fraudulent activities.
Kubient, Inc. (NasdaqCM: KBNT) announced its participation in two virtual financial conferences in December 2020. The Benzinga Global Small Cap Conference will feature a presentation on December 9 at 11:45 AM ET, while the LD Micro 13th Annual Main Event presentation is scheduled for December 14 at 1:00 PM ET. Kubient is focused on transforming digital advertising through its cloud-based platform, the Kubient Audience Cloud, which offers efficient marketplace liquidity and transparency for advertisers and publishers.
Kubient, a cloud-based digital advertising platform, reported Q3 2020 financial results highlighting significant growth and operational changes. Net revenues rose to $280,000, up from $92,000 last quarter and $56,000 in Q3 2019, driven by increased customer engagement. However, the net loss widened to $5.8 million, compared to $1.5 million last quarter. Operating expenses surged to $1.7 million, attributed to IPO-related costs. Key developments included onboarding a new SVP and detection of an ad fraud scheme, enhancing their market positioning. Kubient's cash reserves stood at $8.4 million as of September 30, 2020.
Kubient (NASDAQ: KBNT) has appointed Ryan Adams as Senior Vice President of Partnerships, effective immediately. With over 20 years in the sales and marketing sector, including his previous role at Centro, Adams will work to enhance demand-side revenue and strengthen partnerships with brands, agencies, and publishers. Interim CEO Paul Roberts expressed confidence in Adams' industry expertise to drive growth. Kubient, a tech company focused on transforming digital advertising through its cloud-based infrastructure, aims to improve operational efficiencies and combat ad fraud.
Kubient, a cloud-based software platform for digital advertising, has scheduled its third-quarter 2020 earnings call for November 12, 2020, at 5:00 p.m. ET. The call will discuss financial results for the quarter ending September 30, 2020. Interested parties can join via dial-in numbers provided in the announcement. A live broadcast of the call will also be available, along with a replay option afterward until November 19, 2020. Kubient aims to enhance audience-based marketing with its innovative solutions.
Kubient, a cloud-based digital advertising platform, has appointed Paul Roberts as Interim CEO, effective October 31, 2020, succeeding Peter Bordes, who remains on the board. Bordes stepped down to focus on personal commitments but will assist in the transition. The company is positioned strongly following its IPO in August. Roberts expressed gratitude for Bordes' leadership and emphasized the skilled team in place as Kubient aims for growth in audience-based marketing.
Kubient (NasdaqCM: KBNT) has collaborated with The Associated Press (AP) to modernize its digital advertising operations, resulting in significant revenue increases. After a comprehensive audit, Kubient reduced the number of supply-side platforms (SSPs) by 50% and implemented its Audience Cloud technology. As a result, AP's prebid revenue surged by 80%, and monthly video revenue skyrocketed by 500%. Kubient's efforts have enabled AP to better monetize its audience and optimize advertising strategies, ultimately enhancing engagement through a new newsletter.
Kubient, Inc. (NasdaqCM: KBNT) announced the findings of fraudulent activity within the programmatic advertising ecosystem, revealing a scam named Wease.IM that misled multiple major brands into purchasing fake traffic. Utilizing its patent-pending KAI ad fraud prevention tool, Kubient detected this scheme, which masked the identities of properties sold. The KAI tool is designed to identify fraud swiftly and effectively. The advertising sector reportedly lost $23 billion to digital fraud in 2019, underscoring the need for rigorous fraud prevention measures.
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