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Cartrack Launches Wireless Cartrack-Tag to Provide Unmatched and Secure Asset Control in Commercial Operations

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Cartrack, a subsidiary of Karooooo (NASDAQ: KARO), has launched Cartrack-Tag, an advanced wireless asset tracking device designed for commercial operations. The device operates independently of cellular networks and is resistant to signal jamming, providing enhanced visibility in challenging environments.

The solution leverages Cartrack's proprietary network across Southern Africa, offering near real-time tracking capabilities and tamper-resistant features. When paired with a Cartrack IoT device, it detects signal interference attempts and instantly alerts both asset owners and Cartrack's 24/7 surveillance team.

Key features include centralized asset monitoring, geofencing capabilities, separation alerts for cargo theft prevention, and operational optimization tools. The system helps businesses minimize downtime, reduce operating expenses, and improve resource allocation efficiency. Cartrack currently serves over 2,270,000 active subscribers across 23 countries.

Cartrack, una filiale di Karooooo (NASDAQ: KARO), ha lanciato Cartrack-Tag, un avanzato dispositivo di tracciamento wireless progettato per operazioni commerciali. Il dispositivo funziona in modo indipendente dalle reti cellulari ed è resistente alle manomissioni del segnale, offrendo una maggiore visibilità in ambienti difficili.

La soluzione sfrutta la rete proprietaria di Cartrack in tutta l'Africa meridionale, offrendo capacità di tracciamento quasi in tempo reale e funzionalità resistenti alla manomissione. Quando è abbinato a un dispositivo IoT di Cartrack, rileva tentativi di interferenza del segnale e avvisa immediatamente sia i proprietari degli asset che il team di sorveglianza 24/7 di Cartrack.

Le caratteristiche principali includono monitoraggio centralizzato degli asset, capacità di geofencing, avvisi di separazione per la prevenzione dei furti di carico e strumenti di ottimizzazione operativa. Il sistema aiuta le aziende a ridurre i tempi di inattività, a diminuire le spese operative e a migliorare l'efficienza nell'allocazione delle risorse. Cartrack attualmente serve oltre 2.270.000 abbonati attivi in 23 paesi.

Cartrack, una subsidiaria de Karooooo (NASDAQ: KARO), ha lanzado Cartrack-Tag, un dispositivo avanzado de seguimiento de activos inalámbrico diseñado para operaciones comerciales. El dispositivo opera de forma independiente de las redes celulares y es resistente a la interferencia de señal, proporcionando una mayor visibilidad en entornos desafiantes.

La solución aprovecha la red propia de Cartrack en el sur de África, ofreciendo capacidades de seguimiento casi en tiempo real y características resistentes a manipulaciones. Cuando se empareja con un dispositivo IoT de Cartrack, detecta intentos de interferencia de señal y alerta instantáneamente tanto a los propietarios de los activos como al equipo de vigilancia 24/7 de Cartrack.

Las características clave incluyen monitoreo centralizado de activos, capacidades de geovallado, alertas de separación para la prevención de robos de carga y herramientas de optimización operativa. El sistema ayuda a las empresas a minimizar el tiempo de inactividad, reducir los gastos operativos y mejorar la eficiencia en la asignación de recursos. Actualmente, Cartrack atiende a más de 2.270.000 suscriptores activos en 23 países.

CartrackKarooooo (NASDAQ: KARO)의 자회사로, 상업 운영을 위해 설계된 고급 무선 자산 추적 장치 Cartrack-Tag를 출시했습니다. 이 장치는 셀룰러 네트워크와 독립적으로 작동하며 신호 방해에 강하여 어려운 환경에서도 향상된 가시성을 제공합니다.

이 솔루션은 남부 아프리카 전역의 Cartrack 고유 네트워크를 활용하여 거의 실시간 추적 기능과 변조 방지 기능을 제공합니다. Cartrack IoT 장치와 함께 사용할 때 신호 간섭 시도를 감지하고 자산 소유자와 Cartrack의 24/7 감시 팀에 즉시 경고합니다.

주요 기능으로는 중앙 집중식 자산 모니터링, 지오펜싱 기능, 화물 도난 방지를 위한 분리 경고 및 운영 최적화 도구가 있습니다. 이 시스템은 기업이 다운타임을 최소화하고 운영 비용을 줄이며 자원 할당 효율성을 향상시키는 데 도움을 줍니다. 현재 Cartrack은 23개국에서 2,270,000명 이상의 활성 구독자를 서비스하고 있습니다.

Cartrack, une filiale de Karooooo (NASDAQ: KARO), a lancé Cartrack-Tag, un dispositif avancé de suivi d'actifs sans fil conçu pour les opérations commerciales. Le dispositif fonctionne indépendamment des réseaux cellulaires et est résistant aux brouillages de signal, offrant une visibilité améliorée dans des environnements difficiles.

La solution tire parti du réseau propriétaire de Cartrack dans le sud de l'Afrique, offrant des capacités de suivi quasi en temps réel et des fonctionnalités résistantes à la manipulation. Lorsqu'il est associé à un dispositif IoT de Cartrack, il détecte les tentatives d'interférence de signal et alerte instantanément à la fois les propriétaires d'actifs et l'équipe de surveillance 24/7 de Cartrack.

Les caractéristiques clés incluent la surveillance centralisée des actifs, des capacités de géorepérage, des alertes de séparation pour la prévention du vol de cargaison et des outils d'optimisation opérationnelle. Le système aide les entreprises à minimiser les temps d'arrêt, à réduire les coûts d'exploitation et à améliorer l'efficacité de l'allocation des ressources. Actuellement, Cartrack sert plus de 2 270 000 abonnés actifs dans 23 pays.

Cartrack, eine Tochtergesellschaft von Karooooo (NASDAQ: KARO), hat Cartrack-Tag eingeführt, ein fortschrittliches drahtloses Asset-Tracking-Gerät, das für kommerzielle Anwendungen entwickelt wurde. Das Gerät funktioniert unabhängig von Mobilfunknetzen und ist resistent gegen Signalstörungen, was eine verbesserte Sichtbarkeit in herausfordernden Umgebungen bietet.

Die Lösung nutzt das proprietäre Netzwerk von Cartrack in Südafrika und bietet nahezu Echtzeit-Tracking-Funktionen sowie manipulationssichere Merkmale. In Kombination mit einem Cartrack IoT-Gerät erkennt es Versuche der Signalstörung und alarmiert sofort sowohl die Asset-Eigentümer als auch das 24/7-Überwachungsteam von Cartrack.

Zu den Hauptmerkmalen gehören zentrale Asset-Überwachung, Geofencing-Funktionen, Trennungsalarme zur Verhinderung von Fracht-Diebstahl und Werkzeuge zur Optimierung der Betriebsabläufe. Das System hilft Unternehmen, Ausfallzeiten zu minimieren, Betriebskosten zu senken und die Effizienz bei der Ressourcenzuweisung zu verbessern. Derzeit bedient Cartrack über 2.270.000 aktive Abonnenten in 23 Ländern.

Positive
  • Launch of new advanced asset tracking product expanding company's solution portfolio
  • Product operates independently of cellular networks, addressing market needs in areas with poor coverage
  • Integration with existing IoT devices enhances security features and theft prevention
  • Large existing customer base of 2,270,000 active subscribers across 23 countries
Negative
  • None.

Insights

The launch of Cartrack-Tag marks a strategic expansion of Karooooo's IoT ecosystem, potentially unlocking significant revenue streams in the $16.5 billion global asset tracking market. The technology's differentiation lies in its proprietary network infrastructure, which provides a important competitive advantage in regions plagued by cellular network limitations and sophisticated theft techniques.

The solution's architecture addresses several critical market gaps: First, the independence from cellular networks significantly expands the addressable market, particularly in remote industrial and mining operations where traditional tracking solutions fail. Second, the anti-jamming capabilities provide a compelling value proposition in high-risk regions where cargo theft causes billions in annual losses.

From a business model perspective, Cartrack-Tag strengthens Karooooo's recurring revenue streams by expanding its subscription-based services beyond vehicle tracking. With an existing base of 2.27 million active subscribers, the cross-selling potential is substantial. The integration with Cartrack's Cloud platform creates sticky customer relationships, as enterprises benefit from a unified asset management ecosystem.

The operational impact for enterprise customers is compelling: The near real-time tracking and geofencing capabilities can reduce asset downtime by 20-30%, while the advanced alert system can significantly decrease theft-related losses. For logistics operations, the trailer separation alerts and route optimization features address key pain points in fleet management, potentially reducing operational costs by 15-25%.

Most notably, Cartrack's proprietary network infrastructure creates a sustainable competitive moat. Unlike solutions reliant on public cellular networks, this infrastructure enables Cartrack to maintain service quality and security while potentially achieving higher margins through reduced third-party network dependencies.

- A machine-learning-powered, tamper-resistant tracking device that operates on Cartrack’s secure network, providing commercial customers with visibility and enhanced protection for high-value assets.

JOHANNESBURG, South Africa--(BUSINESS WIRE)-- Cartrack, a subsidiary of Karooooo Limited (NASDAQ: KARO), today announced the launch of Cartrack-Tag, an advanced wireless asset tag designed to meet the increasing need for rapid asset tracking of physical assets used in commercial operations. The new solution provides enhanced visibility in challenging environments, including low or no cellular network operating areas. Cartrack-Tag enables businesses to minimize the amount of time spent locating misplaced or stolen items, reduce related operating expenses, and simplify the process of managing assets regardless of cellular network connectivity.

Cartrack’s proprietary network coverage extends across Southern Africa and ensures secure asset tracking with the new Cartrack-Tag. Photo: Supplied.

Cartrack’s proprietary network coverage extends across Southern Africa and ensures secure asset tracking with the new Cartrack-Tag. Photo: Supplied.

Cartrack-Tag can be discreetly installed on assets of various sizes, providing an additional layer of protection with near real-time tracking capabilities. Cartrack-Tag offers a reliable solution that operates independently of cellular networks and is resistant to signal jamming, ensuring efficient asset monitoring.

Leveraging Cartrack’s proprietary communication network, Cartrack-Tag delivers exceptional tracking coverage across most of Southern Africa. This advanced communication technology enhances tracking reliability, even in challenging environments where traditional cellular network-based tracking solutions falter.

“We created Cartrack-Tag to address the challenge of poor cellular network coverage and signal jamming. By now adding Cartrack-Tags to our existing product range of IoT and AI video telematics, we’ve unlocked new possibilities to address operational challenges that some of our customers face,” said Richard Schubert, Group COO of Karooooo.

“After extensive testing and valuable customer feedback, we’re excited to launch Cartrack-Tag in Southern Africa. Additionally, by connecting all aspects of on-the-ground operations, our customers can gain valuable insights and achieve real, tangible results with our comprehensive asset tracking solution.”

Key Cartrack-Tag Advantages:

  • Unparalleled Asset Protection: Vehicle theft remains a major concern, particularly in Southern Africa, where signal jammers are frequently used in criminal activities. When paired with a Cartrack IoT device, Cartrack-Tag detects signal interference attempts and instantly alerts both the asset owner and Cartrack’s 24/7 surveillance team. This enables rapid countermeasures to prevent theft and facilitate asset recovery.
  • Centralized Asset Monitoring and Operational Optimisation: Cartrack-Tag, connected to the Cartrack Cloud, provides a centralised hub for monitoring physical assets, enabling efficient tracking and operational optimisation. Whether tracking high-value equipment—such as generators, compressors, and heavy machinery—or ensuring visibility of logistics fleets and trailers, Cartrack-Tag enables businesses to enhance resource allocation and efficiency while reducing asset loss.
  • Minimize Downtime and Maximize Productivity: With near real-time location and usage updates, fleet managers can make data-driven decisions to optimise logistics and warehouse operations. For instance, in the transport sector, fleet managers can identify underutilized forklifts or trailers, reroute trucks stuck in traffic, and adjust delivery schedules accordingly—resulting in faster turnaround times, reduced fuel consumption, and improved efficiency.
  • Proactive Cargo Theft Prevention and Operational Oversight: Cargo theft is a growing global threat. Separation alerts notify fleet managers when a truck and its trailer equipped with the Cartrack Asset Tag unexpectedly disconnect or move beyond a set distance, helping prevent unauthorized detachments, operational errors, and potential theft.
  • Advanced Risk Management with Geofencing: Cartrack-Tag enhances security and risk management through geofence monitoring, allowing businesses to define virtual perimeters around key locations. Unlike traditional cellular network-based solutions, Cartrack-Tag operates effectively in weak cellular network coverage zones, making it ideal for tracking both powered and non-powered assets in remote or high-risk areas.

Cartrack-Tag empowers logistics and fleet managers to safeguard vehicles, cargo and valuable equipment. Leveraging Cartrack's proprietary network, Cartrack-Tag ensures high connectivity, offering a secure and tamper-resistant solution. With its rugged durability, proprietary tracking capabilities, and seamless Cloud integration, Cartrack-Tag is redefining asset security and fleet management for businesses across industries.

With more than 2,270,000 active subscribers across 23 countries, Cartrack continues leading the way in innovative solutions to manage fleets, equipment and machinery.

media@karooooo.com

Source: Karooooo Limited

FAQ

What is the new Cartrack-Tag product launched by KARO?

Cartrack-Tag is an advanced wireless asset tracking device that operates independently of cellular networks, providing tamper-resistant tracking and enhanced protection for high-value commercial assets.

How does Cartrack-Tag's anti-theft system work for KARO customers?

When paired with a Cartrack IoT device, it detects signal interference attempts and instantly alerts both the asset owner and Cartrack's 24/7 surveillance team, enabling rapid countermeasures.

What geographical areas does KARO's Cartrack-Tag cover?

Cartrack-Tag operates across Southern Africa using Cartrack's proprietary communication network, providing tracking coverage even in areas with poor cellular connectivity.

What are the key business benefits of KARO's Cartrack-Tag?

Benefits include unparalleled asset protection, centralized monitoring, operational optimization, minimized downtime, cargo theft prevention, and advanced geofencing capabilities in weak cellular network areas.

How many active subscribers does KARO's Cartrack have in 2025?

Cartrack has more than 2,270,000 active subscribers across 23 countries.

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