Two Stars Align in New Kellogg's® Little Debbie® Cosmic® Brownies Cereal
Kellogg Company has launched a new cereal, Kellogg's Little Debbie Cosmic Brownies Cereal, inspired by the popular Little Debbie product. This cereal features crispy brownie squares with cosmic rainbow pieces, offering the same fudgy chocolate flavor as the iconic brownies. The product is now available nationwide at a suggested retail price of $3.99 for an 8.2-ounce box and $5.69 for a 13.2-ounce box. Jeff Badger, McKee Foods' vice president of marketing, expressed excitement over the collaboration, noting its appeal as both a breakfast option and a snack.
- New product launch may attract diverse customer base.
- Collaboration with Little Debbie enhances brand visibility.
- The cereal's nostalgic appeal could drive strong sales.
- None.
BATTLE CREEK, Mich., May 27, 2021 /PRNewswire/ -- Hot off the heels of their first delicious collaboration, Kellogg and Little Debbie are joining forces to transform a classic childhood treat into cereal with new Kellogg's® Little Debbie® Cosmic® Brownies Cereal.
Featuring crispy, brownie squares with cosmic rainbow pieces, each bite delivers the fudgy chocolate flavor of the iconic Little Debbie® Cosmic® Brownies. Every nostalgia-evoking spoonful will bring your favorite galactic snack to breakfast for an out-of-this world experience!
"We are very excited to see one of our most loved Little Debbie product, Little Debbie® Cosmic® Brownies, transformed into cereal by Kellogg," said Jeff Badger, vice president of marketing at McKee Foods. "The cereal delivers the flavor of Little Debbie® Cosmic® Brownies in a fun new way. It is delicious in a bowl with milk, or straight out of the box as a snack."
Now cereal and brownie fans alike can experience Little Debbie® Cosmic® Brownies in a variety of ways, from the original fudgy brownie topped with icing and colorful candy-coated chocolate pieces, to this exciting new cereal!
Kellogg's® Little Debbie® Cosmic® Brownies Cereal is now available in stores nationwide and online at a suggested retail price of
About the Little Debbie brand
McKee Foods' Little Debbie brand is America's No. 1 selling snack cake and is increasing its presence in the breakfast pastry and cookie categories. More than 138 billion Little Debbie® snacks have been sold by retailers since 1960 in the United States and Canada. Every week, Little Debbie® snacks are baked fresh and delivered from our bakeries to your communities – that's why they're so fresh tasting. Wholesale distributors, who are members of your communities, purchase these products from McKee Foods and sell them to local retailers, and ensure that the freshest products are available in your stores. In fact, you'll find our quality pledge and our guaranteed fresh date on every package. Visit littledebbie.com for more information. You can also find us on Facebook, Instagram and Twitter.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately
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SOURCE Kellogg Company
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