The Breakfast Table Gets Kookier This Halloween With 'The Addams Family 2'-Inspired Kellogg Cereals and Snacks
Kellogg Company has announced a collaboration with MGM to promote the animated sequel 'The Addams Family 2,' launching limited-edition cereales and snacks for Halloween. Available starting July 2021, products include spooky-themed Kellogg's Froot Loops, Chocolate Frosted Flakes, and Apple Jacks, featuring beloved characters like Wednesday and Lurch. Each box offers a free digital download of the original animated film. Prices range from $3.99 to $9.99, aiming to enhance family fun during the Halloween season.
- Collaboration with MGM enhances brand visibility and potentially increases sales through themed products.
- Limited-edition products could drive consumer interest and create buzz leading up to the theatrical release.
- Free digital movie download incentivizes purchases and engages consumers.
- No significant financial metrics provided to quantify potential impact on sales or market performance.
BATTLE CREEK, Mich., July 12, 2021 /PRNewswire/ -- Ahead of the theatrical release of MGM's highly anticipated animated sequel "The Addams Family 2" on Oct. 1, Kellogg Company is teaming up with the iconic studio to bring fans a new way to experience their favorite macabre clan: breakfast. This July, the creepy, kooky and mysteriously spooky Addams Family is joining the breakfast table and beyond with "The Addams Family 2"-inspired cereals and snacks and in-pack giveaways of the first animated Addams Family movie.
The limited-edition spooky cereals — Kellogg's® Froot Loops®, Kellogg's® Chocolate Frosted Flakes™ and Kellogg's® Apple Jacks® — are each transformed for Halloween with marshmallow-shaped monsters, ghosts and bats that intermingle with your favorite breakfast cereals. Plus, beloved Addams Family characters, including Wednesday, It and Lurch, make a special box appearance alongside Toucan Sam®, Tony the Tiger® and more.
For even more Addams Family fun, boxes of Kellogg cereal, snacks and more are marked with a download notice offering a free digital download of the first animated Addams Family movie. To redeem, fans can review the terms and conditions and upload a copy of their receipt to Kellogg's Family Rewards at KFR.com/AddamsFamily2.
"A timeless Halloween classic, 'The Addams Family' has brought families and friends together for years," said Laura Newman, senior marketing director of Kellogg All Family Cereal. "This collaboration enables families to bring the oddly lovable Addams Family spirit home with our spooky cereals, trick-or-treat-ready snacks and a free download of the first animated Addams Family movie within specially marked boxes."
Along with Kellogg cereals, Kellogg's® Froot Loops® Jumbo Snax, Pop-Tarts® Frosted Spooky Chocolatey Fudge Bites and Rice Krispies Treats® Original Big Bars are getting a Halloween transformation. Featuring "The Addams Family" characters and Toucan Sam strutting in festive costumes, all varieties are available in single-serving pouches or bars for trick-or-treaters.
"A fan-favorite for decades, 'The Addams Family' continues to resonate with audiences of all ages across the globe," said Stephen Bruno, chief marketing officer of MGM. "With this exciting new Kellogg collaboration, we are giving fans an entirely new way to experience everyone's favorite macabre clan beyond this October's movie release, whether it's enjoying a bowl of spooky cereal or nibbling on an out-of-the-ordinary trick-or-treat snack."
The Halloween lineup will be available at retailers nationwide in July at a suggested retail price of
MGM's "The Addams Family 2" will be released in theaters starting Oct. 1, 2021. The film's all-star voice cast includes Charlize Theron (Morticia), Oscar Isaac (Gomez), Chloë Grace Moretz (Wednesday), Javon "Wanna" Walton (Pugsley), Nick Kroll (Fester), Bette Midler (Grandma), Bill Hader (Cyrus) and Snoop Dogg (It).
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately
About Metro Goldwyn Mayer
Metro Goldwyn Mayer (MGM) is a leading entertainment company focused on the production and global distribution of film and television content across all platforms. The company owns one of the world's deepest libraries of premium film and television content as well as the premium pay television network EPIX, which is available throughout the U.S. via cable, satellite, telco and digital distributors. In addition, MGM has investments in numerous other television channels, digital platforms, interactive ventures, and is producing premium short-form content for distribution. For more information, visit www.mgm.com.
Abbreviated Terms and Conditions
Internet Access Required. Begins 7/30/21 and ends 11/15/21. Open to legal residents of U.S. & D.C., 18+ who are members of KFR. Subject to complete terms and conditions at www.KFR.com/AddamsFamily; complete list of participating products also found here. Message and data rates may apply. Digital movie code requires prior acceptance of Vudu.com license terms and conditions and may not be sold or otherwise transferred. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.
®, ™, © 2021 Kellogg NA Co.
THE ADDAMS FAMILY © 2019 Metro-Goldwyn-Mayer Pictures Inc. THE ADDAMS FAMILY is a registered trademark of Tee and Charles Addams Foundation. All Rights Reserved.
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SOURCE Kellogg Company
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