Snacking On Cereal? Bowl And Spoon No Longer Required, New Kellogg's® Cereal Bars Are Here
Kellogg Company has launched new Kellogg's® Cereal Bars, featuring Froot Loops® and Frosted Flakes® for convenient snacking. These bars equate to half a serving of cereal by weight and are designed for on-the-go consumption. Available in December at retailers nationwide, the bars aim to meet the needs of busy parents and active kids. Senior Director of Brand Marketing, Sarah Reinecke, emphasizes innovation and accessibility in breakfast options. Kellogg's continues to focus on enriching lives through its beloved brands.
- Introduction of convenient Kellogg's Cereal Bars increases product variety for consumers.
- Positioning of bars for on-the-go snacking fits current consumer trends toward convenience.
- Equivalence to half a serving of cereal offers familiarity with traditional products.
- None.
BATTLE CREEK, Mich., Dec. 8, 2020 /PRNewswire/ -- Two iconic Kellogg's brands are stepping out in a fresh new way for cereal lovers everywhere — no bowls or spoons required. Kellogg is launching breakfast-inspired Kellogg's® Cereal Bars, a whole new way to enjoy Kellogg's® Froot Loops® and Kellogg's Frosted Flakes® and satisfy that craving for a cereal crunch while on the go and throughout the day.
These all-new bars are made with cereal pieces and are equal to a half serving of cereal (by weight) to deliver the delicious and beloved flavors of Kellogg's® Froot Loops® and Kellogg's Frosted Flakes.® Portable and easy to eat, Kellogg's Frosted Flakes and Kellogg's Froot Loops Cereal Bars bring their trusted taste in a convenient grab-and-go snack to help parents fuel their active kids and spark young imaginations throughout the day.
"At Kellogg's, we're always looking to innovate and deliver new experiences that our fans desire, and we know breakfast isn't the only time people munch on cereal," said Sarah Reinecke, Senior Director Brand Marketing. "Whether you're a cereal-loving kid or just a kid at heart, Kellogg's® Cereal Bars offer a whole new way to enjoy Kellogg's® Froot Loops® and Kellogg's Frosted Flakes® on the go, wherever your day takes you."
Kellogg's Frosted Flakes and Kellogg's Froot Loops Cereal Bars will be available in December at retailers nationwide in six-, 18- and 36-count boxes.
For more information on the latest Kellogg's creations, visit the Froot Loops® website and social channel and Frosted Flakes® website and social channel.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately
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SOURCE Kellogg Company
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