Sip, Sip Hooray! Cheez-It® And Wine Takes An Extra Toasty Twist With A Sparkling New Pairing

Rhea-AI Summary

Kellogg Company announces the return of the Cheez-It x Usual Wines 'So Extra' Toasty Experience, celebrating its 100th anniversary. This year’s bundle features a unique Cheez-Itennial Cracker Coupe glass and an Extra Toasty Flavor Flight with three new flavors: Extra Cheesy, Extra Spicy, and Cheddar Jack. Starting September 24 at 12PM ET, this limited-edition pairing includes a 20% discount on Usual Wines’ Brut. Previous editions sold out rapidly, hinting at strong demand.

Positive

• Limited-edition bundle features unique Cheez-Itennial Cracker Coupe glass.
• Introduces three new Cheez-It flavors, enhancing product offering.
• Strong demand indicated by previous sell-outs.

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• None.

BATTLE CREEK, Mich., Sept. 22, 2021 /PRNewswire/ -- The infamous Cheez-It® & Wine combination is back for the third year in a row, and this time with an 'extra' twist. Introducing The Cheez-It x Usual Wines 'So Extra' Toasty Experience: the perfect way to continue our epic 100^th birthday celebration by bringing out the bubbly and pairing it with a fan-favorite flavor.

This year, Cheez-It is taking a new spin on enjoying your favorite drink and snack pairing, by offering fans the ultimate way to celebrate. The 'So Extra' Toasty Experience bundle includes a one-of-a-kind Cheez-Itennial Cracker Coupe glass paired with limited-edition Extra Toasty flavors available on the new Cheez-It shopping destination, CheezItHQ.com and unlocks an exclusive discount off Usual Brut.

How the experience comes to life:

• Step 1: Beginning with an innovation in snacking stemware, Cheez-It brings you the collectible Cheez-Itennial Cracker Coupe – a bubbly coupe and cracker bowl combination for simultaneous sipping, toasting and crunching.
• Step 2: To fill the bottom half of the Cracker Coupe, the experience comes with an Extra Toasty Flavor Flight of four boxes, including three brand new, never-before-devoured flavor variations on the original, fan-demanded Cheez-It Extra Toasty: Cheez-It Extra Toasty Extra Cheesy, Cheez-It Extra Toasty Extra Spicy and Cheez-It Extra Toasty Cheddar Jack. 
• Step 3: Finally, top off your Cracker Coupe and add a pour of Usual Wines satisfyingly crisp Brut for the perfect Cheez-It and wine celebration. Fans who purchase the bundle can complete their experience by visiting UsualWines.com for a 20% off discount on Brut or Mixed Packs.

"Following two years of Cheez-It & Wine success, both selling out in minutes, we knew we had to bring the offering back this year with an extra twist to celebrate the brand's 100^th birthday," said Scott Crowley, Brand Senior Director for Cheez-It. "What better way to enjoy the dynamic duo of Cheez-It and wine than with a champagne coupe and cracker bowl, all in one? We can't wait for fans to celebrate by enjoying the fan-favorite Cheez-It Extra Toasty and crisp Usual Wines Brut in this once-in-a-lifetime collectable offering."

We imagine the only question left at this point is "When?" Fans can get their hands on Cheez-It x Usual Wines 'So Extra' Toasty Experience starting on Friday, September 24 at 12PM ET. Fans who purchase the 'So Extra' Toasty Experience bundle will unlock access to the Usual Wines discount to purchase the Brut pairing separately at UsualWines.com. 

"I grew up eating Cheez-It crackers, and the opportunity to partner and celebrate the brand's 100^th birthday with a large glass of Brut was a no-brainer," said Matt Dukes, CEO at Usual Wines. "Our fans know and love Usual Wines for our clean, real ingredients, and so the Cheez-It brand's dedication to 100% real cheese was a natural fit. The light and satisfying crispness of our Usual Brut is the perfect complement to Cheez-It Extra Toasty's 100% real cheese flavor and toasty finish – a pairing the fans will absolutely love."

The limited-edition Cheez-It x Usual Wines 'So Extra' Toasty Experience will be available at CheezItHQ.com, beginning Friday, September 24 at 12PM ET, while supplies last. But the experience probably won't last all day so snag yours before it sells out! For more information, follow @CheezIt on Instagram, Twitter, Pinterest and check out Facebook.com/CheezIt.   

About Kellogg Company  
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately $13.8 billion, comprised principally of snacks and convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's® Better Days purpose platform, we're helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.  

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SOURCE Kellogg Company

FAQ

What is the Cheez-It x Usual Wines 'So Extra' Toasty Experience?

It is a limited-time bundle that includes a unique glass and new Cheez-It flavors paired with Usual Wines.

When does the Cheez-It x Usual Wines 'So Extra' Toasty Experience go on sale?

The experience will be available starting September 24 at 12PM ET.

What flavors are included in the Extra Toasty Flavor Flight?

The flight includes Extra Cheesy, Extra Spicy, and Cheddar Jack flavors.

Is there a discount available with the Cheez-It x Usual Wines bundle?

Yes, there is a 20% discount on Usual Wines' Brut for those who purchase the bundle.