San Francisco 49ers and Levi's® Stadium Run New Menu Option Play: Incogmeato® by MorningStar Farms®
San Francisco 49ers have partnered with Incogmeato and MorningStar Farms to introduce a new plant-based protein menu at Levi's Stadium. This initiative aims to provide flavorful meat alternatives while addressing food insecurity in the Bay Area. For every field goal scored by the 49ers, 30,000 Incogmeato Chik'n Tenders will be donated to Feeding America, with a goal of donating up to one million tenders this season. The partnership reflects a commitment to enhance fan experience and increase accessibility to plant-based options.
- Partnership with 49ers enhances brand visibility and market presence.
- Commitment to donate up to one million plant-based tenders supports community engagement.
- Potential reliance on the success of the NFL season for sales impact.
BATTLE CREEK, Mich., Sept. 8, 2021 /PRNewswire/ -- San Francisco 49ers games at Levi's® Stadium this season will feature a new way for fans to tackle hunger as Incogmeato® and MorningStar Farms® have been named the first-ever official plant-based protein of the NFL franchise.
The in-stadium experience keeps getting better at the home venue of the 49ers, with a new menu of next-generation plant-based protein that looks, cooks and tastes just like the real thing. From sizzling burgers to brats and sausages, fans can find these plant-based proteins throughout the stadium on the member-inclusive menu and at the Incogmeato kiosk in the Zenni Zone on the upper concourse. For fans at home, it's easy to re-create their Levi's Stadium order with a backyard barbecue roster of Incogmeato stadium favorites that score extra points for flavor, all without the meat.
Not only is Incogmeato® and MorningStar Farms® partnering with the 49ers to bring delicious plant-based protein menu items to Levi's® Stadium, the brands are also continuing their commitment to making plant-based protein more accessible to all with this exclusive team partnership. An estimated 1 in 8 Americans are expected to face food insecurity in 20211, and food banks are experiencing a protein shortage. Incogmeato® and MorningStar Farms®, along with the 49ers and Feeding America®, is helping to close the protein gap at food banks. For every field goal the 49ers score, the brands will donate 30,000 Incogmeato® Chik'n Tenders — up to one million tenders — to Feeding America® food banks in the Bay Area.
"We are proud to be the official plant-based protein of the San Francisco 49ers and Levi's® Stadium. What you eat on game day is almost as important as the action on the field, so that's why our partnership is key to delivering what flexitarian 49ers fans want: all of the flavor with none of the meat," says Heidi Ray, Marketing Director, Plant-Based Protein Category of Kellogg Company. "Ensuring plant-based protein is accessible is an important initiative for us, so we are thrilled to be partnering with the 49ers and Feeding America® this season!"
"We are always looking for ways to bring our fans, our community and a premium food experience, together," said Kevin Hilton, 49ers Vice President of Corporate Partnerships. "That's why, partnering with Incogmeato® and MorningStar Farms® is a touchdown for not only our fans craving a delicious alternative to meat, but for those facing food insecurities in our region."
Hungry fans don't have to wait until they're inside Levi's® Stadium to give Incogmeato® a try. Find MorningStar Farms® and Incogmeato® at leading retailers like Safeway throughout the Bay Area and across the country.
For more information and updates, follow @Incogmeato and @MorningStarFarms on Twitter and @IncogmeatoUS and @MorningStarFarms on Facebook and Instagram; or visit 49ers.com and follow the 49ers on Facebook and @49ersCommunity on Twitter.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately
About the San Francisco 49ers
The San Francisco 49ers, owned by Denise and John York, play in the NFC West division and have won five Super Bowl trophies, including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has seven conference championships and 20 divisional championships and was the first major league professional sports team to be based in San Francisco more than 70 years ago. Please visit 49ers.com and follow the 49ers on Facebook and Twitter @49ers.
1 Feeding America (March 2021). The Impact of the Coronavirus on Food Insecurity in 2020 & 2021. Retrieved from https://www.feedingamerica.org/sites/default/files/2021-03/National%20Projections%20Brief_3.9.2021_0.pdf
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SOURCE Kellogg Company
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