Rumors Revealed: Yes, Kellogg's® Brings SMORZ™ Cereal Back

Rhea-AI Summary

Kellogg's® SMORZ™ Cereal is making a comeback after a two-year hiatus, following a popular petition from fans on Change.org. The cereal features crunchy graham squares coated in chocolate, combined with marshmallows, bringing nostalgia to breakfast lovers. Priced at $3.99 for a 9.8-ounce box and $5.96 for a 15.6-ounce box, SMORZ is now available in stores and online. Senior marketing director Erin Storm emphasized the passionate fanbase that influenced this decision. The product aims to deliver joy to long-time fans and new consumers alike.

Positive

• Kellogg's SMORZ Cereal returns after two years, indicating strong consumer demand.
• The cereal is expected to generate buzz and sales, appealing to nostalgic customers.

Negative

• None.

BATTLE CREEK, Mich., Dec. 16, 2020 /PRNewswire/ -- Everyone could use SMORZ good news, so in response to a Change.org petition from superfans and pleas on social media, Kellogg's® SMORZ™ Cereal is back. Devoted cereal lovers eyed a Kellogg's National S'mores Day post with eager anticipation and the company is coming through in the new year because the cereal is returning after a two-year hiatus.

Featuring crunchy graham cereal squares wrapped in a rich, chocolatey coating that intermingle with marshmallows — Kellogg's SMORZ Cereal delivers the same mouthwateringly sweet taste fans remember. Each s'mores-tasting, nostalgia-evoking bite brings the iconic campfire treat directly to the breakfast bowl. 

"Kellogg's SMORZ Cereal has an incredibly passionate fanbase — and their efforts to bring back the cereal have paid off," said Erin Storm, senior marketing director of Kellogg All Family Cereal. "We couldn't be happier to bring some joy to our die-hard fans and also give first-timers the chance to indulge in the fanfare and see what SMORZ is all about."

Kellogg's SMORZ Cereal is available in stores nationwide and online at a suggested retail price of $3.99 for a 9.8-ounce box and $5.96 for a 15.6-ounce box. For more information, follow Kellogg's on Facebook, Instagram and Twitter.

About Kellogg Company                                                                                                               
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

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SOURCE Kellogg Company

FAQ

When is Kellogg's SMORZ Cereal returning?

Kellogg's SMORZ Cereal is returning after a two-year hiatus, available starting in 2021.

What is the price of Kellogg's SMORZ Cereal?

Kellogg's SMORZ Cereal is priced at $3.99 for a 9.8-ounce box and $5.96 for a 15.6-ounce box.

Where can I buy Kellogg's SMORZ Cereal?

Kellogg's SMORZ Cereal is available in stores nationwide and online.

What does Kellogg's SMORZ Cereal taste like?

Kellogg's SMORZ Cereal features chocolate graham squares and marshmallows, reminiscent of the classic campfire treat.

What prompted Kellogg's to bring back SMORZ Cereal?

The return of Kellogg's SMORZ Cereal was prompted by a Change.org petition and strong consumer demand on social media.