Pringles® Stacks The End Of 2020 With New, Refreshed Brand Look And Feel

Rhea-AI Summary

Kellogg Company's Pringles brand has unveiled its first major can redesign in 20 years, featuring bold colors and a modern aesthetic that highlights its unique flavors. The reimagined mascot, Mr. Pringle, now sports a sleek look and a range of emotions. This brand refresh, which took two years to develop, is intended to connect with consumers while maintaining the familiar taste of Pringles. To celebrate, the company has launched a national sweepstakes in partnership with Victor Cruz, offering fans a chance to win $1,500 and new Pringles products. The redesigned products will hit stores in December 2020.

Positive

• Major brand refresh could attract new customers.
• Collaboration with Victor Cruz enhances brand visibility.
• National sweepstakes promotes consumer engagement.

Negative

• None.

BATTLE CREEK, Mich., Dec. 2, 2020 /PRNewswire/ -- 2020 has been the year we've all learned to adjust to change and the Pringles® brand and its iconic mascot, Mr. Pringle, is no exception. For the first time in 20 years, Pringles has updated its unmistakable can with a fresh, new look that features bold hues and a clean design, highlighting the crisps' inventive flavors and unique, stackable shape.

To complement the can's new look, Pringles also streamlined its mustachioed mascot to better highlight the flavors in every can and showcase his new range of emotions to match. With a sleeker look including a more dynamic mustache, sharper bow tie, sparkling eyes and expressive eyebrows, Mr. P's "Glow Up" puts the focus on the irresistible taste in every Pringles crisp and stack.

"We spent the last two years in research and design to create a modern look for the cans and Mr. P's style that reflects the bold flavor in every Pringles crisp and stack," said Gareth Maguire, senior director of marketing for Pringles. "While the look may be new on the outside, I'm proud to say that it doesn't change the irresistible taste that's always been on the inside of every Pringles can and celebrates the unique snacking experience that is part of every bite."

Who better to introduce us to this new look than Victor Cruz, America's football champion, fashion-loving, "glow up" king? Pringles partnered with Cruz to celebrate the brand evolution and help launch a national sweepstakes giving fans the chance to win their own end of 2020 "glow up" - just in time for the holidays.

"Just like Mr. P, I've spent the past few years evolving – from football champion to entertainment personality with a passion for style," said Victor Cruz. "I've always been a fan of the brand's bold taste, and the Pringles brand refresh matches the inventive flavors I know and love. I think the 'Get Fresh As Mr. P' sweepstakes is the perfect way to kickstart the new year and give yourself that personal "Glow Up," whatever that may mean for you."

Starting today, fans can head to Twitter and enter for the chance to win $1,500 along with a selection of Pringles products featuring the new brand look. To enter, fans must tweet their favorite Pringles flavor with the hashtag #FreshAsMrPEntry for a chance to win. Plus, fans can check out Victor Cruz on Instagram (@VictorCruz) and Twitter (@TeamVic) to see his "get fresh" tips for additional ways to freshen up their look. For official rules click here.

The refreshed logo and brand design are featured on Pringles' new Scorchin' line arriving in store and online in December, and across all brand communications in early 2021. For more information follow @Pringles on Twitter, @PringlesUS on Instagram and check out facebook.com/PringlesUS.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

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SOURCE Kellogg Company

FAQ

What is the significance of the new Pringles can design?

The new Pringles can design is the first update in 20 years, featuring bold colors and a modern look that highlights the brand's flavors.

Who partnered with Pringles for the brand refresh?

Victor Cruz, a football champion and entertainment personality, partnered with Pringles to celebrate the brand evolution.

What is the prize for the #FreshAsMrPEntry sweepstakes?

Participants in the sweepstakes can win a prize of $1,500 and a selection of Pringles products with the new brand look.

When will the new Pringles products be available in stores?

The redesigned Pringles products will be arriving in stores and online in December 2020.

How can fans enter the Pringles sweepstakes?

Fans can enter by tweeting their favorite Pringles flavor with the hashtag #FreshAsMrPEntry.