PRINGLES® BRINGS ITS BOLD FLAVOR TO SUMMER FESTIVAL SEASON WITH AN INTERACTIVE POP-UP EXPERIENCE
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Pringles® is turning up the festival flair this summer with themed fan experiences to immerse yourself in music and flavor at Rolling Loud Miami, HARD Summer and Life is Beautiful
At the Pringles Playground, festival goers can nosh on their favorite Pringles flavors, pose for one-of-a-kind photos and experience the multi-sensorial Pringles music pop-up including:
- Pringles Music Mix: Festival Goers step into a giant, life-size Pringles can and transform into DJs, creating custom beats via instrumental Pringles cans that each activate different percussion and musical sounds. Each interactive beat synchronizes with the tempo of the music across LED screens, with cameras capturing video footage for participants to relive and share their experience.
- Pringles 'Get Stuck In and Win': Attendees can step up to a wall of empty Pringles cans, reach their hand in to "get stuck" and win branded swag like sunglasses, bandanas, fans and of course, cans of Pringles to snack on throughout the festival. Plus, a few lucky fans could be surprised with VIP ticket upgrades.
- Pringles Crisp Snap Shots: The footprint offers countless social-media worthy photo opportunities – from Pringles crisp-shaped swing sets to crisp-shaped seats to pose with friends, plus provide a moment of relaxation.
- Pringles Interactive Mural: Each festival hosts a life-size mural representative of its host city; attendees can make their mark with a signature or illustration.
To kick off the festival fun, Pringles launched a larger-than-life footprint at Rolling Loud Miami from July 21 – 23 and HARD Summer in
"Hanging at the Pringles footprint was a blast," said Deorro. "It was fun meeting some fans and I loved making beats on the Music Mix. This partnership was a sick way to combine one of my favorite snacks with my love for music."
Next up, Pringles is traveling to
"At Pringles, we pride ourselves on creatively taking tastebuds to unexpected places with our variety of delicious flavors," said Mauricio Jenkins,
To continue the summer music fun, fans can visit PringlesFlavorFinder.com to discover their Pringles flavor based on their favorite artists and get a free summer playlist curated to their personal music taste. For more information, follow @Pringles on your favorite social media platform to keep up with the latest Pringles news.
Agency Lead: G7 Entertainment Marketing
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over
*NO PUR. NEC. Open only to legal residents of 50 US & DC; 18+. Begins 12:00:00 AM (ET) on 8/7/23 & ends 11:59:59 PM (ET) on 8/31/23. Entry subj to limited domains. See full rules for complete details www.PringlesGiveaway.com. Must consent to receive marketing communications to enter & must remain subscribed trough winner selection & notification to win. Subject to complete Official Rules. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square,
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SOURCE Kellogg Company
FAQ
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