POP-TARTS® TURNS UP THE VOLUME (LITERALLY!) ON FOOD MEETS FASHION WITH DEBUT OF THE LIMITED-EDITION 'POP-TARTS CRUNCHY POPPERS PULLOVER' IN CELEBRATION OF LATEST INNOVATION
Pop-Tarts® is launching the Pop-Tarts Crunchy Poppers Pullover, a -edition jacket that audibly crunches, in celebration of their new snack, Pop-Tarts Crunchy Poppers. Created in collaboration with TikTok designer @Wandythemaker, these jackets feature reinforced fabrics, gemstone 'crunchlettes', and functional pockets for storing snacks.
Available in two colorways inspired by Frosted Strawberry Crunch and Frosted Brownie Crunch flavors, the jackets will be sold on shop.poptarts.com for $120 each starting October 4 and October 18, 2024. This launch aligns with Pop-Tarts' expansion into football culture, including the upcoming Pop-Tarts Bowl on December 28th.
The initiative is part of Kellanova's (NYSE: K) strategy as a global snacking leader, with a vision to become the world's best-performing snacks-led powerhouse. Kellanova aims to create Better Days for 4 billion people by 2030 through sustainable and equitable food access initiatives.
Pop-Tarts® presenta il Pop-Tarts Crunchy Poppers Pullover, una giacca in edizione limitata che scricchiola quando viene indossata, per celebrare il loro nuovo snack, i Pop-Tarts Crunchy Poppers. Creata in collaborazione con il designer di TikTok @Wandythemaker, queste giacche sono dotate di tessuti rinforzati, 'crunchlette' in gemma e tasche funzionali per conservare gli snack.
Disponibili in due varianti di colore ispirate ai gusti Frosted Strawberry Crunch e Frosted Brownie Crunch, le giacche saranno in vendita su shop.poptarts.com al prezzo di $120 ciascuna a partire dal 4 e dal 18 ottobre 2024. Questo lancio è in linea con l'espansione di Pop-Tarts nella cultura calcistica, incluso il prossimo Pop-Tarts Bowl il 28 dicembre.
L'iniziativa fa parte della strategia di Kellanova (NYSE: K) come leader globale nel settore snacking, con una visione di diventare il migliore potere alimentato da snack al mondo. Kellanova mira a creare giorni migliori per 4 miliardi di persone entro il 2030 attraverso iniziative per un accesso al cibo sostenibile ed equo.
Pop-Tarts® lanza el Pop-Tarts Crunchy Poppers Pullover, una chaqueta de edición limitada que cruje al usarla, en celebración de su nuevo snack, los Pop-Tarts Crunchy Poppers. Creada en colaboración con el diseñador de TikTok @Wandythemaker, estas chaquetas cuentan con telas reforzadas, 'crunchlettes' de gemas y bolsillos funcionales para almacenar bocadillos.
Disponibles en dos combinaciones de colores inspiradas en los sabores Frosted Strawberry Crunch y Frosted Brownie Crunch, las chaquetas se venderán en shop.poptarts.com por $120 cada una a partir del 4 y del 18 de octubre de 2024. Este lanzamiento coincide con la expansión de Pop-Tarts en la cultura futbolística, incluido el próximo Pop-Tarts Bowl el 28 de diciembre.
La iniciativa es parte de la estrategia de Kellanova (NYSE: K) como líder global en alimentos snacks, con la visión de convertirse en el mejor gigante de snacks del mundo. Kellanova busca crear días mejores para 4 mil millones de personas para 2030 a través de iniciativas de acceso alimentario sostenible y equitativo.
Pop-Tarts®가 새로운 스낵인 Pop-Tarts Crunchy Poppers를 기념하여 Crunchy Poppers Pullover를 출시합니다. 이 제한판 재킷은 입으면 소리가 나며, TikTok 디자이너인 @Wandythemaker와 협력하여 제작되었습니다. 이 재킷은 강화된 원단, 보석 '크런클렛', 기능적인 주머니를 갖추고 있어 간식 보관이 가능합니다.
Frosted Strawberry Crunch와 Frosted Brownie Crunch 맛에서 영감을 받은 두 가지 색상으로 제공되며, 재킷은 shop.poptarts.com에서 각각 $120에 판매됩니다 2024년 10월 4일과 10월 18일부터 시작됩니다. 이 출시 행사는 Pop-Tarts가 축구 문화로 확장하는 것과 일치하며, 오는 12월 28일 Pop-Tarts Bowl이 포함됩니다.
이 이니셔티브는 Kellanova(NYSE: K)의 글로벌 스낵 리더로서의 전략의 일환으로, 세계 최고의 스낵 구동 파워하우스가 되겠다는 비전을 가지고 있습니다. Kellanova는 2030년까지 40억 명의 사람들에게 더 나은 날을 만들기 위한 지속 가능하고 공정한 식품 접근성을 위한 이니셔티브를 통해 목표를 가지고 있습니다.
Pop-Tarts® lance le Pop-Tarts Crunchy Poppers Pullover, une veste en édition limitée qui crépite quand on la porte, pour célébrer son nouveau snack, les Pop-Tarts Crunchy Poppers. Créée en collaboration avec le designer TikTok @Wandythemaker, ces vestes sont dotées de tissus renforcés, de 'crunchlettes' en gemme et de poches fonctionnelles pour ranger les snacks.
Disponibles en deux coloris inspirés des saveurs Frosted Strawberry Crunch et Frosted Brownie Crunch, les vestes seront vendues sur shop.poptarts.com à 120 $ chacune à partir du 4 et du 18 octobre 2024. Ce lancement s'inscrit dans l'expansion de Pop-Tarts dans la culture footballistique, y compris le prochain Pop-Tarts Bowl le 28 décembre.
Cette initiative fait partie de la stratégie de Kellanova (NYSE: K) en tant que leader mondial des en-cas, avec pour vision de devenir le meilleur acteur basé sur les snacks au monde. Kellanova vise à créer de Meilleurs Jours pour 4 milliards de personnes d'ici 2030 grâce à des initiatives d'accès à une alimentation durable et équitable.
Pop-Tarts® bringt den Pop-Tarts Crunchy Poppers Pullover auf den Markt, eine limitierte Jacke, die beim Tragen knuspert, zur Feier ihres neuen Snacks, den Pop-Tarts Crunchy Poppers. In Zusammenarbeit mit dem TikTok-Designer @Wandythemaker entwickelt, verfügen diese Jacken über verstärkte Stoffe, Edelstein-'Crunchlettes' und funktionale Taschen zum Aufbewahren von Snacks.
Erhältlich in zwei Farbvarianten, inspiriert von den Geschmacksrichtungen Frosted Strawberry Crunch und Frosted Brownie Crunch, werden die Jacken ab dem 4. und 18. Oktober 2024 auf shop.poptarts.com für jeweils 120 USD verkauft. Dieses Launch-Event steht im Einklang mit der Expansion von Pop-Tarts in die Fußballkultur, einschließlich des bevorstehenden Pop-Tarts Bowl am 28. Dezember.
Die Initiative ist Teil der Strategie von Kellanova (NYSE: K), einem globalen Vorreiter im Snackbereich, und hat das Ziel, das weltweit leistungsstärkste snackorientierte Unternehmen zu werden. Kellanova zielt darauf ab, bis 2030 für 4 Milliarden Menschen bessere Tage zu schaffen, indem nachhaltige und gerechte Lebensmittelzugangsinitiativen gefördert werden.
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In partnership with TikTok star @Wandythemaker, Pop-Tarts honors the crunch of the brand's loudest snack yet with a jacket that audibly crunches as you wear it
Who says football season is only for repping your favorite team? Ahead of the highly anticipated Pop-Tarts Bowl this December, let's start reppin' our new favorite snack! Inspired by the satisfying crunch of Pop-Tarts' latest snack sensation – Pop-Tarts Crunchy Poppers – these literally loud jackets that burst with style are made in collaboration with upcycling clothing designer Andrew Burgess of Vivid Visions, or as he's known on the internet, @Wandythemaker.
From street-style to sweet-style, each of these one-of-a-kind, handmade jackets was inspired by Crunchy Poppers' loudness and delicious taste. Using reinforced fabrics that crunch just like every bite, eye-catching gemstone "crunchlettes" that line a frosted sleeve, and bold textures, Pop-Tarts is giving fashion a crunchy upgrade with two colorways inspired by the flavors of Crunchy Poppers – Frosted Strawberry Crunch and Frosted Brownie Crunch. Moreover, with built-in functional pockets throughout, fans can enjoy the brand's tiny but mightily delicious snack no matter where they are.
"Since we first turned toast-and-jam into the iconic Pop-Tarts sixty years ago, we have prided ourselves on flipping convention on its head – through unexpected flavors, bold innovations, surprising collaborations, and even an Edible Mascot. The new Pop-Tarts Crunchy Poppers Pullover is yet another way to defy expectations, unapologetically," said Heidi Ray, Senior Director of Marketing, Pop-Tarts. "It's not just a jacket; it's permission to show off your Crazy Good sense of snacking and style at once."
"I had a great time working with Pop-Tarts on the Crunchy Poppers Pullovers," said Burgess. "I've been a fan of the brand since I was a kid, so it's exciting to be part of the launch for their crunchiest snack yet. We put a lot of thought and care into these jackets, and I'm looking forward to seeing people rock them."
The very first jacket was worn by Minnesota Vikings' Justin Jefferson this past Sunday as he entered the stadium ahead of kickoff – and fans will have two chances to get their hands on their own for a touchdown worthy fit boost.
Starting Friday, October 4, at 12:00 P.M. ET, the hyper limited-edition Pop-Tarts Crunchy Poppers Pullovers will be available on shop.poptarts.com for
This stylish item is the latest way the brand is expanding its footprint into football culture. Don't forget to tune into the Pop-Tarts Bowl on December 28th at 3:30 P.M. EST on ABC to see all the Crazy Good antics Pop-Tarts has in store. Whether you're cheering from the stands or from the comfort of your home, it's the perfect time to sport your new Pop-Tarts Crunchy Poppers Pullover.
For more information and to stay in-the-know on all things Pop-Tarts, follow the brand on TikTok, Instagram, and Facebook.
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
CONTACTS:
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Rebecca Jakush
(312) 988-2281
rjakush@webershandwick.com
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SOURCE Kellanova
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