NEW RICE KRISPIES TREATS® HOMESTYLE CINNAMON SUGAR BRINGS A FLAVORFUL NEW TWIST TO A FAVORITE OOEY-GOOEY SNACK

Rhea-AI Summary

Kellogg Company has launched a new flavor, Rice Krispies Treats HOMESTYLE Cinnamon Sugar, inspired by popular homemade treats. This product features fluffy marshmallows, golden butter, and a generous sprinkle of cinnamon sugar. The new flavor enhances the existing HOMESTYLE line, which includes Original and Chocolate varieties, and each bar is 50% bigger than the traditional version. Priced at $3.99 for six bars and $5.24 for twelve, this treat is available nationwide. The launch aims to capture nostalgic flavors reminiscent of childhood.

Positive

• Launch of a new flavor, expanding the Rice Krispies Treats product line.
• Bars are 50% bigger compared to the original, offering greater value to consumers.
• Aimed at busy parents and nostalgic consumers, supporting brand engagement and sales.

Negative

• None.

This first-ever cinnamon sugar flavor from Rice Krispies Treats takes inspiration from crave-worthy creations made in kitchens nationwide

BATTLE CREEK, Mich., May 11, 2022 /PRNewswire/ -- To capture the magic of homemade treats and cinnamon sugar sweets, Snap Crackle and Pop® created an all-new snack complete with fluffy marshmallows, golden butter and a sprinkle of warm cinnamon: Rice Krispies Treats® HOMESTYLE Cinnamon Sugar.

Few things in life are better than being wrapped up in a warm hug or enjoying a little snack reminiscent of childhood, and this new flavor delivers on both. Rice Krispies Treats HOMESTYLE Cinnamon Sugar brings a flavorful new twist to the ooey-est, gooey-est snack, now topped with a delicious dusting of cinnamon sugar and with extra marshmallows folded into every bite.

Inspired by the marshmallow-packed homemade creations in kitchens nationwide, Cinnamon Sugar joins existing Rice Krispies Treats HOMESTYLE flavors: Original and Chocolate. The best part? Each HOMESTYLE bar is still 50% bigger compared to the original snack,* so fans will get a true taste of home in every bite — without any prep work.

"Whether you're a busy parent packing lunchboxes or a grown-up kid craving a taste of childhood, fans can enjoy this deliciously sticky, simple snack any time of day and be transported to a homey kitchen in just one bite," said Heidi Ray, Senior Director of Brand Marketing for Kellogg's Portable Wholesome Snacks. "What's more, this is the first-ever Cinnamon Sugar flavor for our Rice Krispies Treats brand, and we're excited to add it to our beloved line of HOMESTYLE bars."

Rice Krispies Treats HOMESTYLE Cinnamon Sugar is now available in grocery stores nationwide for an SRP of $3.99 for six bars in a box or $5.24 for 12 bars in a box.

Hungry for more information on Rice Krispies Treats HOMESTYLE? Follow Rice Krispies Treats on Facebook, Twitter and Instagram to find more inspiration or visit www.ricekrispies.com.   

About Kellogg Company  
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's® Better Days ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com  

* Compared to Rice Krispies Treats 22g bar

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SOURCE Kellogg Company

FAQ

What is the new product launched by Kellogg Company?

Kellogg Company has launched Rice Krispies Treats HOMESTYLE Cinnamon Sugar.

When was the Rice Krispies Treats HOMESTYLE Cinnamon Sugar launched?

The product was launched on May 11, 2022.

How much do Rice Krispies Treats HOMESTYLE Cinnamon Sugar cost?

The price is $3.99 for six bars and $5.24 for twelve bars.

What flavors are available in the Rice Krispies Treats HOMESTYLE line?

The existing flavors include Original and Chocolate, in addition to the new Cinnamon Sugar flavor.

What is unique about the Rice Krispies Treats HOMESTYLE Cinnamon Sugar?

It is the first-ever Cinnamon Sugar flavor in the Rice Krispies Treats line, featuring extra marshmallows and a cinnamon sugar topping.