New Pringles® Wavy Pineapple Habanero Takes Your Taste Buds On A Tropical Getaway
Kellogg Company announced the launch of Pringles Wavy Pineapple Habanero, a unique snack that combines sweet pineapple and smoky habanero flavors, aimed at summer enjoyment. This new flavor is inspired by tropical destinations and is designed to appeal to consumers seeking bold taste experiences. Customers can purchase these chips at Walgreens and Duane Reade, available for a limited time. Additionally, purchasers have the chance to win a trip to Hawaii or Mexico by entering a promotional contest through Kellogg's Family Rewards by October 14, 2021.
- Launch of a new flavor might attract more customers.
- Promotion offers customers a chance to win a vacation, potentially increasing sales.
- Limited availability may restrict market reach.
BATTLE CREEK, Mich., June 2, 2021 /PRNewswire/ -- Pringles® is embracing the coming summer heat with a sweet and spicy trip for your taste buds. Inspired by tropical destinations like Mexico and Hawaii, the flavor geniuses at Pringles combined sweet and tangy pineapple with smoky habanero peppers and packed the bold flavor into a thick, wavy crisp for extra crunch. Riding the wave of popularity for heat, these new crisps will surprise taste buds with a spicy kick against the sweet grilled pineapple flavor and let you say "hola" to your appetite and "aloha" to thinking about any other summer snack.
"We love epic flavor combinations at Pringles, and these new tropical-inspired crisps are no exception," said Gareth Maguire, senior director of marketing for Pringles. "The sweet and spicy flavor will have snackers in vacation mode all summer long, making backyard grills and local beach trips feel like a getaway."
To sweeten the deal, Pringles is giving fans the chance to win a tropical escape to either Hawaii or Mexico. After purchasing a can of the Pringles Wavy Pineapple Habanero chips, fans can enter for a chance to win a trip by taking a picture of their receipt and uploading it to Kellogg's Family Rewards by October 14, 2021. For official rules, click here.
Pringles Wavy Pineapple Habanero are available now for a limited time only at Walgreens and Duane Reade stores and online, while supplies last. For more information, follow @PringlesUS on Instagram, @Pringles on Twitter and check out Facebook.com/PringlesUS.
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately
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SOURCE Kellogg Company
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