NATURAL PHENOMENON OR EIGHT-LEGGED AD? PRINGLES® LOGO SPOTTED SOMEWHERE VERY UNEXPECTED

Rhea-AI Summary

Pringles has unveiled an unusual spider that closely resembles its iconic logo, dubbed the 'Pringles Spider.' The company is seeking public support through a petition to officially recognize the Kidney Garden Spider as the Pringles Spider. Starting June 28, fans can adopt a virtual spider on PringlesSpider.com. The campaign celebrates the brand's heritage and aims to engage fans uniquely. Additionally, Pringles plans to give away free products to participants of the petition effort, promoting brand loyalty and awareness. This initiative highlights Pringles' ongoing commitment to innovative marketing strategies.

Positive

• Initiative to engage customers through a unique marketing campaign.
• Potential to enhance brand visibility and customer loyalty.
• Petition and giveaways may drive traffic to PringlesSpider.com.

Negative

• None.

Pringles finds spider doppelganger and rallies fans to help get it officially recognized as the 'Pringles Spider'

BATTLE CREEK, Mich., June 27, 2022 /PRNewswire/ -- One look at this incredible spider and it hits you – that spider looks JUST like the Pringles® logo. Once you see it, you can't unsee it – the slanted hairline, the beady eyes and even that signature 'stache – the resemblance is unCANny.

Pringles can't simply sit back and do nothing when there is something in the wild this WILD – this natural phenomenon must be addressed. That's why Pringles wants to put this little-known Kidney Garden Spider on the map and officially recognize it forevermore as the Pringles Spider.

To make it happen, Pringles is rallying fans to sign its petition to the arachnid community to get this 8-legged wonder officially recognized as the Pringles Spider in all its Pringles-parading glory. If efforts are officially recognized by the arachnid community, Pringles will even give away free Pringles to celebrate the recognition and making snack and spider history.*

"In 1968 the world was introduced to the iconic Pringles can and logo, but little did we know there was a creature amongst us who was unknowingly spreading the Pringles love," said Mauricio Jenkins, U.S. marketing lead for Pringles. "We're thrilled to rally fans to help us recognize this spectacular spider, and welcome it into the Pringles family."

Craving more spider fun? Starting June 28, Pringles is letting fans "adopt" their very own virtual Pringles Spider. See details on how to get yours at PringlesSpider.com.

To join Pringles in their efforts to make the Pringles Spider official and to adopt a spider of your own, visit PringlesSpider.com. Follow @Pringles on your favorite social media platform for updates on the valiant effort to recognize this small, but mighty, brand ambassador.

About Kellogg Company

At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's® Better Days ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

*Abbreviated Terms & Conditions. Begins 6/27/22 at 10:00:00 AM (ET) and ends 10/31/22 at 7:59:59 AM (ET) ("Qualification Period"). There are 1,500 Gifts available in this Offer and will be awarded to the first 1,500 eligible participants to sign the petition provided the Activation Requirement is met. Limit 1 Gift per household. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at the time of participation. For details on how to participate, Activation Requirement and complete terms and conditions, go to PringlesSpider.com. Subject to complete terms and conditions. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

®, ™, © 2022 Kellogg NA Co.

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SOURCE Kellogg Company

FAQ

What is the Pringles Spider campaign about?

Pringles is campaigning to officially recognize a spider resembling its logo as the 'Pringles Spider' and is encouraging fans to sign a petition.

When did Pringles launch the spider recognition campaign?

The campaign began on June 27, 2022, with the petition efforts starting immediately.

What can fans do to participate in the Pringles Spider initiative?

Fans can sign the petition to recognize the Kidney Garden Spider as the Pringles Spider and adopt a virtual spider on PringlesSpider.com.