National Snack Day Gets Cereal-ously Better With A New Kellogg's® Jumbo Snax Mystery Flavor
Kellogg Company has announced the launch of Kellogg's SMORZ Jumbo Snax, transforming the popular cereal into a snack just in time for National Snack Day on March 4. This new product is part of the Kellogg's Jumbo Snax lineup, which includes iconic cereals like Froot Loops and Corn Pops. Additionally, fans are invited to guess the next cereal to be 'jumbo-fied.' Kellogg's aims to expand cereal consumption beyond breakfast, appealing to snack lovers.
- Launch of Kellogg's SMORZ Jumbo Snax enhances product variety.
- Increased engagement with consumers through interactive guessing game.
- Expansion of Kellogg's Jumbo Snax lineup with recognition of beloved cereals.
- None.
BATTLE CREEK, Mich., Feb. 25, 2021 /PRNewswire/ -- Just when you thought the recent return of Kellogg's SMORZTM Cereal couldn't get any better, Kellogg transforms the fan favorite into a snack with Kellogg's SMORZTM Jumbo Snax. And that's not the only addition to the Kellogg's® Jumbo Snax lineup. This National Snack Day (March 4), Kellogg's Jumbo Snax is "jumbo-fying" yet another beloved cereal into a cereal for snacking, asking cereal and snack lovers alike to "guess who we'll jumbo too?".
It's a mystery of epic proportions, but today Kellogg dropped a hint for fans to decode what's to come. If your sleuthing skills are up to the challenge, share your guesses on what blast-from-your-past cereal will be the next Kellogg's Jumbo Snax sensation on social using #JumboSnax.
In April, the new mystery flavor and Kellogg's SMORZ Jumbo Snax will join the Kellogg's Jumbo Snax lineup that includes Kellogg's Froot Loops®, Apple Jacks®, Corn Pops® and Kellogg's Frosted Flakes®-inspired Tiger Paws™. These iconic childhood cereals, jumbo-sized for snacking anytime, anywhere, hit cereal aisles nationwide last year.
"Breakfast isn't the only time for cereal, and Kellogg's Jumbo Snax has given our fans an easy way to enjoy cereal beyond the bowl," said Erin Storm, senior marketing director of Kellogg All Family Cereal. "Our new Kellogg's Jumbo Snax additions bring flavors that our fans love to their snacking routine, so no matter the craving or occasion, there's a cereal snack to satisfy your taste buds."
To learn what's coming next from Kellogg's Jumbo Snax, follow @Kelloggus on Instagram and Facebook and visit JumboSnax.com for the big National Snack Day (March 4) official reveal.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately
View original content to download multimedia:http://www.prnewswire.com/news-releases/national-snack-day-gets-cereal-ously-better-with-a-new-kelloggs-jumbo-snax-mystery-flavor-301235803.html
SOURCE Kellogg Company
FAQ
What is Kellogg's SMORZ Jumbo Snax?
When is National Snack Day?
What cereals are included in the Kellogg's Jumbo Snax lineup?
How can fans participate in Kellogg's cereal guessing game?
