Love At First Bite: Cheez-It® Introduces 'Loaded Popcorn' Packed With 100% Real Cheese Flavor For A Limited Time
Kellogg Company announces the launch of Cheez-It Loaded Popcorn, a new snack crafted with 100% real cheese, available for a limited time starting February 2021. The product comes in two flavors: Cheez-It Loaded Cheddar Popcorn and Cheez-It Loaded White Cheddar Popcorn, both aiming to enhance movie night experiences. Senior Director of Marketing, Jeff Delonis, emphasizes the innovation behind this product, while actor Jesse Metcalfe endorses it as a perfect movie snack. The offering is part of Kellogg’s strategy to diversify its snack portfolio.
- Launch of Cheez-It Loaded Popcorn introduces a new snack option, potentially expanding market share.
- Product is made with 100% real cheese, appealing to cheese lovers and enhancing brand reputation.
- None.
BATTLE CREEK, Mich., Feb. 24, 2021 /PRNewswire/ -- There is no doubt that popcorn is the quintessential movie snack. But what about those cheesy cinema and rom-com fans looking for a cheesier snack to match? Meet Cheez-It® Loaded Popcorn – popcorn so packed with the distinctive taste of
Whether you're a hopeless romantic who just can't get enough cheese when it comes to your movie nights, or you prefer to keep the cheese to your snacks, we've got your perfect match: Cheez-It Loaded Popcorn, made with
"Even though our Cheez-It Original crackers are a tried-and-true classic, our innovation team is always looking for new ways to bring our fans their favorite
Available for a limited time only, Cheez-It Loaded Popcorn brings the delicious taste of Cheez-It to the classic poppable snack. The product is available in two varieties:
- Cheez-It Loaded Cheddar Popcorn: The distinctive flavor of
100% real cheese you know and love, now in the form of light and airy popcorn. What more could you want? - Cheez-It Loaded White Cheddar Popcorn: Made with
100% real cheese that has been carefully aged for a smooth, creamy taste. There's no doubt this flavor will be a blockbuster hit.
Who better to introduce us to the world's cheesiest popcorn than America's heartthrob and actor Jesse Metcalfe? Metcalfe is celebrating his love of "Reel Cheez" by sharing why cheesy movies are his favorite genre and how Cheez-It Loaded Popcorn completes any movie night setup.
"There's nothing quite like the feeling you get while watching a cheesy movie," said Jesse Metcalfe. "With makeover montages, seemingly-unplanned-choreographed dance numbers and, of course, the promise of true love and a 'happily ever after,' the genre never disappoints. From pulling at my heartstrings to delighting my tastebuds, Cheez-It Loaded Popcorn is the perfect pairing for your next at-home movie screening."
Cheez-It Loaded Popcorn will be available on display at retailers nationwide for a limited time beginning February 2021, while supplies last. Be sure to keep an eye out for a Reel Cheez Bingo game @CheezIt on Instagram, and check out @CheezIt on Twitter and Facebook.com/CheezIt.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately
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SOURCE Kellogg Company
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