Kellogg's South Africa creates Better Days for communities in need, one bag at a time
Kellogg's manufacturing team in South Africa has initiated a community support project, distributing 400 food hampers to families in need. Each hamper included items such as Corn Flakes, Noodles, and a branded face mask. This initiative, part of Kellogg's commitment to create Better Days for 3 billion people by 2030, exemplifies the company's social responsibility amidst the COVID-19 pandemic. The hampers were shared via social media under the hashtag #MyBetterDays, showcasing employee involvement and community engagement to address food insecurity in the region.
- Distributed 400 food hampers to support families in need during COVID-19.
- Enhanced community engagement through the #MyBetterDays social media campaign.
- Aligned with Kellogg's commitment to creating Better Days for 3 billion people by 2030.
- None.
BATTLE CREEK, Mich., Dec. 16, 2020 /PRNewswire/ -- At Kellogg's manufacturing plant East of Johannesburg, the company works hard to make and distribute delicious foods that delight people throughout South Africa. But, as Kellogg Company Manufacturing Manager Enoch Mazibuko watches thousands of packages roll off the production lines each day, he is reminded that there are many people in his country who do not have regular access to any food, let alone food from Kellogg's. Enoch shares how he and colleagues at the Springs Plant stepped up to help feed their neighbors in need as part of Kellogg's World Food Day celebration.
Social K – Kellogg Company Blog
By Enoch Mazibuko
Manufacturing Manager, Springs Plant, South Africa
The COVID-19 pandemic has made it even more difficult for people in need to access food, so our team came up with a creative way to feed people while remaining safe. We created food "hampers" – reusable shopping bags, essentially – that included four bags of Corn Flakes®, three Noodles® multipacks and a Kellogg's Better Days® branded face mask.
In all, our colleagues distributed 400 hampers.
I was honored to give mine to a family not far from our facility. Each time one of us from the plant made a donation, we posted about it on social media using the tag #MyBetterDays.
The Kellogg headquarters team took our posts and similar ones from colleagues around the world to create this impactful video.
You may have read before that Kellogg has a goal to create Better Days for 3 billion people around the world by 2030. I'm grateful that my team and I get to contribute directly to this effort every year through events like World Food Day.
It makes the food we produce in Springs that much more powerful.
To learn more about the impact of our World Food Day program, visit Kellogg's newsroom.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately
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SOURCE Kellogg Company
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