Kellogg's Reinvents Two Fan-Favorite Cracker Brands: All-New Club® Crisps and Town House® Dipping Thins
Kellogg's Crackers has launched two new snack products: Club Crisps and Town House Dipping Thins. These products feature thinner, crispier versions of popular flavors, enhancing the snacking experience. Club Crisps are available in Sea Salt and Ranch, while Town House Dipping Thins come in Sea Salt and Black Pepper, designed for mess-free dipping. Both products are free from artificial flavors and colors, promoting healthier snacking choices. Retail prices are set at $4.19 for a 7.1-ounce bag of Club Crisps and $3.89 for a 9-ounce box of Dipping Thins, available nationwide starting March.
- Introduction of new products could enhance market share.
- Healthier options with no artificial flavors or colors may attract health-conscious consumers.
- Innovative designs aimed at improving the snacking experience could lead to higher sales.
- Potentially increased competition in the cracker market could impact sales.
- New product launches carry the risk of not resonating with consumers, affecting profitability.
BATTLE CREEK, Mich., March 3, 2021 /PRNewswire/ -- Kellogg's Crackers is offering two delicious new ways to make the most of your snack breaks with the introduction of Club® Crisps and Town House® Dipping Thins. Both varieties are thinner and crispier versions of fan-favorite brands, giving snack lovers more opportunities to customize their snacking experiences throughout the day.
- Club Crisps – Club Crisps are delightfully munchable, light, crisp and thin crackers that melt in your mouth and leave you craving the next bite. Available in Sea Salt and Ranch flavors, there's something for everyone in the family. And with no artificial flavors or colors, mom can feel good about giving it to everyone. It's a snacking win all around! Located in the cracker aisle at your favorite retailer, Club Crisps are bagged, perfect for "me" and "we" snacking sessions.
- Town House Dipping Thins – With a unique spoon-shaped design, Town House Dipping Thins support mess-free dipping so that you can effortlessly snack any time of any day — from busy workdays to weekend hangouts. These thin, crispy, dippable crackers feature two flavors: Sea Salt and Black Pepper. So, go ahead, take a break and enjoy these perfectly balanced flavors to complement your favorite dip.
"Our innovation and research & development teams are continuously re-imagining our iconic crackers, looking for ways to give snack lovers even more ways to enjoy our brands," said Zach Wyer, Director of Brand Marketing, Kellogg's Crackers. "I think we really knocked it out of the park with these new Club Crisps and Town House Dipping Thins! Whether you're looking for a savory snack for the family or the perfect partner for your dips, you won't be disappointed with these new varieties."
Find new Club Crisps and Town House Dipping Thins at retailers nationwide starting in March. Club Crisps has a suggested retail price of
For more information, follow Club Crackers on Facebook or Instagram and Town House on Facebook, Instagram or Pinterest.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately
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SOURCE Kellogg Company
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