Kellogg's® Special K® Uses Delicious Flavor to Help Fans Beat 'Blursday'
Kellogg's Special K has launched the Blursday Go-Away Kit to help consumers combat confusion about days during the pandemic. The kit includes seven pairs of flave-of-the-day socks, a weekly planner, and seven flavors of Special K cereal designed to align with each day of the week. Celebrity Whitney Port endorses the kit, emphasizing its utility amidst busy schedules. The giveaway runs until October 4, 2020, with 700 winners to be selected. Special K aims to engage fans and enhance their daily routines through enjoyable food experiences.
- Launch of the Blursday Go-Away Kit, enhancing consumer engagement.
- Partnership with Twitter to identify popular flavors among consumers.
- Celebrity endorsement from Whitney Port boosts brand visibility.
- Gives consumers a tangible product to improve daily organization and enjoyment.
- None.
BATTLE CREEK, Mich., Sept. 21, 2020 /PRNewswire/ -- Feeling like you've lost track of the days? Like it's Blursday, the 47th of Augtember? Well, while we have all been navigating the new normal of each day merging into the next, the feel-good food experts at Kellogg's® Special K®, fueled by a love for real ingredients, figured out a deliciously simple way to beat that blurry feeling — the Special K Blursday Go-Away Kit.
Special K partnered with experts at Twitter and @TwitterData to tap into real people's conversations and discover which flavors Americans are talking about and when. These delectable discussions inspired Special K to match flavors you want to the days you might just want them:
- Monday: Special K® Chocolatey Delight
- Tuesday: Special K® Red Berries
- Wednesday: Special K® Blueberry with Lemon Clusters
- Thursday: Special K® Banana
- Friday: Special K® Raspberry
- Saturday: Special K® Fruit & Yogurt
- Sunday: Special K® Cinnamon Brown Sugar Crunch Protein
Inspired by these Twitter conversations, Special K devised a delish idea to help Americans discern the days in different tasty ways — and the Special K Blursday Go-Away kit was born. The kits include tools to keep you on track with:
- Flave-of-the-Day Socks including seven pairs, each labeled with the day and decorated with designs inspired by that day's desired flavor.
- Flavors You're Feeling Weekly Planner that breaks out each week with delicious cereal and a you've-got-this attitude.
- Seven flavors of Special K to help fuel you through the fog of even the blurriest, and busiest, of weeks.
Whitney Port, a star who made her career navigating the blurriness of real life and reality television, is already a huge fan of the Special K Blursday Go-Away Kit and putting it to good use.
"Wearing so many hats as a mom, entrepreneur and designer creates a chaotic schedule and makes the days seem to blur together," Port said. "Special K has these adorable flave-of-day socks that help me keep my days straight. Monday is my personal fave…Chocolatey Delight!"
SPECIAL K WANTS TO MAKE YOUR (MON/TUES/WED) BLURSDAY
Now, Special K offers fans everywhere the chance to win their very own Special K Blursday Go-Away Kit, complete with everything you need to fight those "wait, what day is it?" woes. Visit www.kfr.com/BlursdayGiveaway for the details and enter for a chance to win. At the end (Oct. 4 at 11:59:59 PM) of the entry period, 700 winners will be randomly selected and receive their very own Special K Blursday Go-Away kit.
"The Special K team is no stranger to Blursday, because we're living it in our own homes too. So, we wanted to create something truly useful — and of course, delicious — for Special K's biggest fans," said Cindy Huntington, Brand Director at Kellogg Company. "While the concept of specific days of the week may seem totally made up right now, we want to help our real fans taste their way back to reality. Because just like how you can't fake delicious, Special K believes you shouldn't have to fake knowing what day it is."
For more information, visit SpecialK.com or follow along on social @SpecialK on Twitter, Instagram and Facebook, and join the conversation using #EatSpecialK and #Blursday.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately
Abbreviated Rules
No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry and are a registered member of the Kellogg's Family Rewards® program. You must be a registered member of the Kellogg's Family Rewards® ("KFR") program in order to enter. To become a registered member of the KFR program, go to www.KFR.com/BlursdayGiveaway ("Website") and follow the instructions to complete the registration. To enter, beginning 9/20/20 at 8:00:00 PM (ET) through 10/4/20 at 11:59:59 PM (ET), go to the Website and follow the online instructions to register and complete your entry. Limit one (1) entry per person/KFR account. Subject to complete Official Rules at https://www.kelloggsfamilyrewards.com/content/dam/kfr/pdfs/specialk-blursday-rules.pdf. Odds of winning depend on total number of eligible entries received during the Promotion Period. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.
© 2020 Kellogg NA Co.
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