KELLOGG'S® RICE KRISPIES® CEREAL INTRODUCES KELLOGG'S FIRST FRUITY CEREAL WITH AN EXCELLENT SOURCE OF VITAMIN D IN EVERY BOWL

Rhea-AI Summary

Kellogg's has launched a new product, Rainbow Krispies, a vibrant addition to their lineup that features a fruity flavor and is enriched with essential nutrients. This cereal, which contains 8 grams of whole grains and provides 20% daily value of Vitamin D, aims to meet the nutritional needs of families. Kellogg's Rainbow Krispies is available in six colors and incorporates fun shapes, making it appealing to children. The product is priced at $4.99 for an 11.1-ounce box and $5.99 for a 17.8-ounce box. According to Laura Newman of Kellogg, this new offering addresses the desire of many consumers for more Vitamin D in their diets. It will be available at retailers nationwide starting in April 2023, making it a timely release for families seeking nutritious breakfast options.

Positive

• Introduction of Rainbow Krispies cereal, targeting health-conscious consumers.
• Contains 20% daily value of Vitamin D, addressing consumer demand for this nutrient.
• Made with 8 grams of whole grains and fortified with 9 vitamins and minerals per serving.
• Timely release in April 2023, coinciding with spring, appealing for families.

Negative

• The market's reception to a new fruity cereal could face competition from established products.
• -

NEW Kellogg's® Rainbow Krispies® packs a punch with a pop of color, fun and fruity flavor made with 8 grams of whole grains

BATTLE CREEK, Mich., April 13, 2023 /PRNewswire/ -- Waking up early, getting ready for the day and finding time for a quick yet satisfying meal is no easy task. Mornings can be much less daunting by adding a double dose of fun and nutrition to breakfast, which is why Kellogg's® Rice Krispies® Cereal is introducing a delicious new take on their classic, fan-favorite cereal — Kellogg's® Rainbow Krispies® — featuring a fresh, fruity flavor, splash of color, and excellent source of Vitamin D in every serving.

With a brand-new shape and six vibrant colors, each delectable bite of Kellogg's Rainbow Krispies offers fans a treat for their senses with its fruity aroma and flavors. Parents can now give their kids a cereal they know they'll love while feeling great about it too as Kellogg's Rainbow Krispies is Kellogg's first fruity cereal to provide 20% daily value of Vitamin D. Even better? It's also made with 8 grams of whole grains and fortified with 9 vitamins and minerals per serving, increasing the nutritional benefits of the fun, flavorful new offering.

"At Kellogg, we love providing breakfast options that set families up for a great day. When we discovered six in 10 Americans want to add more Vitamin D to their diets¹, we knew infusing this key nutrient into a fun, delicious breakfast option would be a great way to solve this need for many of our fans," said Laura Newman, senior director of brand marketing at Kellogg Company. "Whether you're looking to increase your daily Vitamin D intake or hungry for a tasty bowl of colorful goodness, Kellogg's Rainbow Krispies are here to add a boost to even the most mundane mornings!"

Delicious in the bowl or straight out of the box, Kellogg's Rainbow Krispies is also the perfect ingredient to make fun, fruity-flavored Rice Krispies Treats at home. Fans will love adding a pop of color and sweet taste to these favorite homemade treats, just in time for spring.

Families looking to add a dose of colorful, fruity flavor to their day can find Kellogg's Rainbow Krispies at retailers nationwide starting in April for a suggested retail price of $4.99 for an 11.1-ounce box and $5.99 for a 17.8-ounce box. 

For more treat-making inspiration and to keep up with all things Kellogg's Rice Krispies, visit www.ricekrispies.com and follow along on TikTok, Instagram and Facebook.

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's Better Days® Promise ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.

¹ Source: Hartman Group Health & Wellness, 2021 Report

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SOURCE Kellogg Company

FAQ

What is Kellogg's Rainbow Krispies?

Kellogg's Rainbow Krispies is a new fruity cereal that provides 20% daily value of Vitamin D and contains 8 grams of whole grains.

When did Kellogg's Rainbow Krispies launch?

Kellogg's Rainbow Krispies was launched in April 2023.

What is the price of Kellogg's Rainbow Krispies?

Kellogg's Rainbow Krispies is priced at $4.99 for an 11.1-ounce box and $5.99 for a 17.8-ounce box.

Where can I buy Kellogg's Rainbow Krispies?

Kellogg's Rainbow Krispies will be available at retailers nationwide.

What nutritional benefits does Kellogg's Rainbow Krispies offer?

Kellogg's Rainbow Krispies contains 8 grams of whole grains, offers 20% daily value of Vitamin D, and is fortified with 9 vitamins and minerals.