Kellogg's® MASHUPS™ Cereal Returns with an All-New Tasty Combo of Kellogg's Frosted Flakes® and Apple Jacks®
Kellogg is launching a new limited-edition MASHUPS™ Cereal combining Kellogg's Frosted Flakes® and Apple Jacks®, available starting June for $3.99 (9.8 oz) and $5.69 (15.6 oz). This new flavor follows the success of last year's MASHUPS and reflects Kellogg's commitment to innovation based on consumer feedback. Fans can vote for future combinations online, signaling Kellogg's engagement with its consumer base. This initiative aims to enhance brand loyalty while introducing creative product offerings in the market.
- Launch of new limited-edition MASHUPS Cereal could attract consumer interest.
- Engagement with consumers to vote for future cereal combinations may strengthen brand loyalty.
- Limited availability of the new cereal may restrict potential sales.
- Dependency on consumer votes for future products could lead to unpredictable product development.
BATTLE CREEK, Mich., May 13, 2021 /PRNewswire/ -- Kellogg is back to mixing it up with a new flavor combo — Kellogg's MASHUPS™ Cereal with Kellogg's Frosted Flakes® and Apple Jacks®. The newest creation follows the launch of the first-ever Kellogg's MASHUPS™ Cereal last year.
Every bite of the all-new, limited-edition MASHUPS Cereal combines the delicious apple and cinnamon flavor of Kellogg's® Apple Jacks® with the classic crunch of Kellogg's Frosted Flakes®. It's a perfect and convenient way to enjoy two favorites in one box.
Fans can only enjoy this creative cereal combination for a limited time, but there's more fab flavor ahead. While this new combo makes breakfast easy, one hard choice remains: Which two cereals should Kellogg's mash up to make the next great mix?
"We loved hearing fans' reactions to the first MASHUPS, so we knew we had to create another," said Brant Wheaton, marketing director of Kellogg U.S. ready-to-eat cereal segment. "This new combination of Kellogg's Frosted Flakes and Kellogg's Apple Jacks certainly won't be the last MASHUPS Cereal! We're inspired by the incredible combos our fans dream up, and we want to hear what they're craving. You never know, it might just show up on shelves."
CAST YOUR VOTE FOR THE NEXT MASHUPS CEREAL
If you fancy yourself a cereal mixologist, you're in luck! Starting today, Kellogg cereal fans can visit www.frostedflakes.com/en_US/mashups.html and vote on what tasty combination should be the next Kellogg's® MASHUPS™ Cereal. From #FrostedPops, #SnapCrackleTony or #FrostedCocoa and more, the combinations of Kellogg cereals are cerealously endless!
Kellogg's MASHUPS™ Cereal with Kellogg's Frosted Flakes® and Apple Jacks® will be available for a limited time starting in June at retailers nationwide and online for a suggested retail price of
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately
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SOURCE Kellogg Company
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