Kellogg, Meijer celebrate young Black farmers making an impact in Michigan

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08/04/2023 - 09:43 AM

For a fifth year, Kellogg's "Rooted in the Midwest" campaign supports, encourages and recognizes farmers in the region through donations and employee volunteering

BATTLE CREEK, Mich., Aug. 4, 2023 /PRNewswire/ -- Since 2019, Kellogg Company and Meijer, two iconic Michigan-based organizations, have partnered to promote and support farming and young farmers in the Midwest through the "Kellogg's Rooted in the Midwest" campaign. This year, the companies shone a light on Black farmers in southwest Michigan who are making an impact on their communities.

This year's campaign, which launched in Meijer stores and online at the end of July, featured two organizations led by young Black farmers:

Sunlight Gardens, in Battle Creek, Mich.: Devon Wilson's urban farm is the culmination of his tireless passion, hard-earned experience, and mission to build up and serve underrepresented communities.
Zoo City Farm & Food Network, Kalamazoo, Mich.: Remi Harrington's small-scale farming initiative helps give members of urban communities a place to grow and expand their opportunities.

As deep-rooted Midwest companies, Kellogg and Meijer are committed to supporting young farmers in southwest Michigan through donations and employee volunteering. The campaign leveraged the insight that, in 1910, 14 percent of farmers in the United States were Black, while today that figure sits at about 1 percent.

"As part of our Better Days Promise strategy to advance sustainable and equitable access to food, Kellogg proudly supports young farmers in an effort to put food on the table and supports their efforts to grow fresh, local foods," says Amy Davis, VP, Sales Accounts, Kellogg Company. "We partner with Meijer not only as good neighbors in our home of Michigan, but to demonstrate our shared commitment to the state and the young farmers who will continue to make it an agricultural powerhouse."

Earlier this year, Kellogg and Meijer announced a partnership with The National Young Farmers Coalition, providing funding to support their work to shift power to, and equitably resource, the next generation of working farmers, particularly farmers of color.

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles^®, Cheez-It^®, Special K^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Eggo^®, Mini-Wheats^®, Kashi^®, RXBAR^®, MorningStar Farms^® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's Better Days^® Promise ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030 (from a 2015 baseline). Visit www.KelloggCompany.com.

About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 262 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.