Kellogg Makes Childhood Dreams Come True With First-Ever Little Debbie® Cereal

Rhea-AI Summary

Kellogg Company has launched the Little Debbie Oatmeal Creme Pies Cereal to celebrate the 60th anniversary of the iconic snack. This new cereal features crispy oatmeal cookie-flavored pieces with a sweet, creme-y coating, designed to replicate the taste of the beloved Little Debbie treat. The cereal is available nationwide at a suggested retail price of $3.99 for a 9.1-ounce box and $5.69 for a 14.5-ounce box. The product aims to offer families a new way to enjoy their favorite childhood snack during breakfast.

Positive

• New product launch could attract consumers and boost sales.
• Celebrates the 60th anniversary of the iconic Little Debbie snack cake.
• Cereal captures the flavor of the original treat, appealing to nostalgia.

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• None.

BATTLE CREEK, Mich., Dec. 28, 2020 /PRNewswire/ -- The creator of the nation's favorite breakfast cereals is teaming up with America's No. 1 selling snack cake to transform the beloved childhood treat into Kellogg's^® Little Debbie^® Oatmeal Creme Pies Cereal. Breakfast and creme pie fans alike can now experience the irresistibly iconic treat at their breakfast table — just in time for the original Little Debbie snack cake's 60^th anniversary.

Crispy oatmeal cookie flavored cereal pieces made with cinnamon, nutmeg and a hint of molasses feature a sweet, creme-y coating reminiscent of those delightful pies, so each bite delivers the flavor of your favorite childhood snack.

"At Kellogg, we are always looking for delicious ways to surprise and excite our fans. The original Little Debbie snack cakes, Little Debbie Oatmeal Creme Pies, have delighted millions of kids and adults alike for generations," said Erin Storm, senior marketing director of Kellogg All Family Cereal. "With Kellogg's Little Debbie Oatmeal Creme Pies Cereal, families can experience the iconic snack in a whole new form, building new breakfast memories while paying homage to the beloved childhood snack."

"It's a joyous moment to see one of our fans' most-loved Little Debbie products — the Oatmeal Creme Pie — be transformed for a new eating experience," said Jeff Badger, vice president of marketing at McKee Foods. "The cereal captures the flavor of Little Debbie Oatmeal Creme Pies in a fun, new way, whether you enjoy it in a bowl with milk or straight out of the box."

Kellogg's Little Debbie Oatmeal Creme Pies Cereal is now available in stores nationwide and online at a suggested retail price of $3.99 for a 9.1-ounce box and $5.69 for a 14.5-ounce box. For more information, follow Kellogg on Facebook, Instagram and Twitter, and Little Debbie on Facebook, Instagram and Twitter.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles^®, Cheez-It^®, Special K^®, Kellogg's Frosted Flakes^®, Pop-Tarts^®, Kellogg's Corn Flakes^®, Rice Krispies^®, Eggo^®, Mini-Wheats^®, Kashi^®, RXBAR^®, MorningStar Farms^® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit KelloggCompany.com or OpenforBreakfast.com.

About McKee Foods' Little Debbie Brand
McKee Foods' Little Debbie brand is America's No. 1 selling snack cake and is increasing its presence in the breakfast pastry and cookie categories. More than 138 billion Little Debbie^® snacks have been sold by retailers since 1960 in the United States and Canada. Every week, Little Debbie^® snacks are baked fresh and delivered from our bakeries to your communities — that's why they're so fresh tasting. Wholesale distributors, who are members of your communities, purchase these products from McKee Foods and sell them to local retailers, and ensure that the freshest products are available in your stores. In fact, you'll find our quality pledge and our guaranteed fresh date on every package. Visit littledebbie.com for more information. You can also find us on Facebook, Instagram and Twitter.

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SOURCE Kellogg Company

FAQ

What is the new product launched by Kellogg with the Little Debbie brand?

Kellogg has launched the Little Debbie Oatmeal Creme Pies Cereal.

When was the Little Debbie Oatmeal Creme Pies Cereal launched?

The cereal was launched on December 28, 2020.

What is the price of Kellogg's Little Debbie Oatmeal Creme Pies Cereal?

The suggested retail price is $3.99 for a 9.1-ounce box and $5.69 for a 14.5-ounce box.

What flavors does the Little Debbie Oatmeal Creme Pies Cereal feature?

The cereal features crispy oatmeal cookie flavor with cinnamon, nutmeg, and a hint of molasses.

Where can I buy Kellogg's Little Debbie Oatmeal Creme Pies Cereal?

The cereal is available in stores nationwide and online.