Kellogg Company, its customers and community partners join forces to help fight summer hunger

Rhea-AI Summary

Kellogg Company (NYSE: K) has announced initiatives to combat summer hunger amid the COVID-19 pandemic, affecting an estimated 18 million children in the U.S. The company has committed $70,000 to the United Way for summer meal programs and partnered with Hy-Vee to donate up to $100,000 to local food banks through its 'End Summer Hunger' campaign. Additionally, Kellogg contributed $850,000 to school breakfast programs earlier this year. These efforts are part of Kellogg's Better Days initiative, aiming to eliminate food insecurity as part of its global commitment to support 3 billion people by 2030.

Positive

• Kellogg has committed $70,000 to support summer meal programs, enhancing its community impact.
• Partnership with Hy-Vee aims to donate up to $100,000 to food banks, reinforcing Kellogg's commitment to hunger relief.
• Kellogg's earlier donation of $850,000 supports school breakfast programs, addressing immediate food needs during the pandemic.

Negative

• None.

BATTLE CREEK, Mich., July 16, 2020 /PRNewswire/ -- Kellogg Company (NYSE: K) today released details about multiple programs and partnerships it has established to help in the fight against summer hunger in 2020.

It's now estimated that 18 million kids (1 in 4) in the U.S. could face hunger because of the Coronavirus 19 (COVID-19) pandemic.¹ The company has long been committed to addressing the issue of food security year-round through its Kellogg's® Better Days global purpose platform, but the need is heightened this summer.

Since mandatory school closures began earlier this year as a result of COVID, millions of students have been missing the school breakfast and lunch they rely on every day and the challenge to gain access to meals is continuing well into the summer months.

That's why Kellogg and the Kellogg Company Fund are continuing to support a number of hunger initiatives this summer, which are also helping to support long-term COVID-19 recovery:

• Kellogg has donated $70,000 to United Way to support programs that offer free summer breakfasts and lunches for children in Battle Creek, Des Moines, Dallas, and Seattle. Summer meal programs ensure that children and families in underserved communities continue to receive consistent access to nutritious meals.
   
• Throughout July, Kellogg is partnering with regional grocer Hy-Vee for the "End Summer Hunger" campaign, supporting Feeding America. Specially marked packages of Kellogg's® Frosted Mini-Wheats®, Kellogg's® Club Crackers and Town House Crackers will inform shoppers that Kellogg will make a donation to food banks in Hy-Vee communities each time that item is purchased. Kellogg has committed to distribute up to $100,000 among 17 food banks.
   
• In June, Kellogg supported regional grocer Food Lion's "Summers Without Hunger" campaign. Food Lion shoppers had the opportunity to make a $5 donation to Food Lion Feeds via a "virtual food donation backpack," which triggered a matching gift of $5 in food from Kellogg and other participating brands to the shopper's local food bank. In all, Kellogg donated a total of 250,000 Nutri-Grain® bars, cereals and snacks.
   
• Earlier this year, Kellogg donated $850,000 to support school breakfast programs. Some of those funds were advanced for immediate COVID relief and the rest of the funds continue to aid No Kid Hungry's hunger relief work, including through the summer months.
   
• Kellogg also extended its annual support of Food Research & Action Center's (FRAC) summer breakfast report and its companion summer lunch report, which measure successes and shortfalls in reaching hungry children in the U.S. FRAC will also use Kellogg-sponsored funds to help drive awareness, and share best practices and start-up costs for implementing summer breakfast service in multiple locations.

"Feeding children in need is especially challenging this summer, as many of the standard models for providing meals to kids in communities have needed to change due to the pandemic," said Stephanie Slingerland, Kellogg Company's Senior Director, Philanthropy and Social Impact.

"Summer feeding programs have implemented neighborhood meal delivery service, while others have set up remote grab-and-go stations. And some have had to temporarily suspend or scale back their meal service," Stephanie said. "Kellogg will continue to support communities in the coming months, and we thank our food bank and charity partners for the incredible work they're doing to feed children and families."

Kellogg's summer hunger efforts are part of the company's Kellogg's® Better Days global signature cause platform, which is also bolstering long-term COVID recovery support to families around the world. This work contributes to our global commitment to create Better Days for 3 billion people by the end of 2030 through addressing the interconnected issues of food security, climate resiliency and well-being for people, communities and the planet. To date, Kellogg has donated more than $13 million in food and funds to global COVID hunger relief efforts. You can read more about our efforts to help end summer hunger here.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

¹ https://www.nokidhungry.org/blog/1-4-kids-could-face-hunger-year 

View original content to download multimedia:http://www.prnewswire.com/news-releases/kellogg-company-its-customers-and-community-partners-join-forces-to-help-fight-summer-hunger-301094931.html

SOURCE Kellogg Company

FAQ

What initiatives has Kellogg Company announced for summer hunger relief?

Kellogg Company has initiated multiple programs to combat summer hunger, including a $70,000 donation to United Way and a partnership with Hy-Vee for further donations to food banks.

How much has Kellogg donated to hunger relief efforts during the COVID-19 pandemic?

Kellogg has donated over $13 million in food and funds to global COVID-19 hunger relief efforts.

What is Kellogg's commitment to food security by 2030?

Kellogg aims to support 3 billion people by addressing food security, climate resiliency, and well-being through its Better Days initiative.

How many children in the U.S. are facing hunger due to COVID-19?

An estimated 18 million children in the U.S. could face hunger due to the COVID-19 pandemic.

What is the goal of Kellogg's partnership with Hy-Vee?

The goal is to support local food banks, donating up to $100,000 through specially marked products.