Kellogg Company and grocer Albertsons Companies drive awareness for in-store recycling

Rhea-AI Summary

Kellogg Company (NYSE:K) has partnered with Albertsons Companies to promote in-store recycling in honor of Earth Day 2023. This initiative aims to change customers’ recycling habits by creating special signage featuring iconic Kellogg characters and hosting events at select Albertsons locations. The focus is on educating consumers about recycling plastic packaging that can’t go in curbside bins, thereby supporting a circular economy. Kellogg's commitment to sustainability is highlighted through its Better Days Promise, which seeks to create better days for 3 billion people by 2030. Albertsons is also dedicated to sustainability with its Recipe for Change initiative. This collaboration intends to enhance the recycling process and tackle the growing concern of plastic waste among consumers.

Positive

• Partnership with Albertsons enhances Kellogg's sustainability initiatives.
• In-store recycling program supports customer education on plastic waste.
• Kellogg's Better Days Promise aims for significant positive impact by 2030.

Negative

• None.

Promotion part of efforts to celebrate Earth Day 2023

BATTLE CREEK, Mich., April 17, 2023 /PRNewswire/ -- Kellogg and Albertsons Companies, one of the largest food and drug retailers in the United States, are teaming up to help change customers' recycling habits in honor of Earth Day.

What's happening: The companies have created special signage for in-store recycling bins utilizing iconic Kellogg characters Tony the Tiger(R) and Toucan Sam(R) and will hold a series of in-store events to promote Albertsons Cos.' in-store recycling programs in Albertsons, Vons and Pavilions stores in Southern California and Safeway, ACME, Kings Food Markets and Balducci's Food Lover's Market stores in the Northeast. Packaging that includes the appropriate How2Recycle® Store Drop-off label, including some of your favorite Kellogg foods, can be returned to these bins at participating stores. A full list of what is accepted is available here.

The opportunity: Certain plastic bags, wraps and films cannot be placed in curbside recycling bins at home. By improving customer education on what can be brought back to participating Albertsons Companies stores for recycling, we can give plastic packaging a new life.

"Kellogg Company envisions a day when the planet thrives. We're doing our part by taking steps to help make our packaging more sustainable, partnering with our customers and helping to educate consumers about how to properly dispose of packaging. Providing solutions like this this are important to making real change," said Oli Morton, Kellogg Company's U.S. Chief Customer Officer. "We recognize the power of partnerships and that's why we are proud to partner with Albertsons Companies on this initiative, as together we can make a positive impact on the planet."

"Albertsons Companies understands our consumers' concerns about plastic and packaging waste, which is why we developed Recipe for Change," said Suzanne Long, Chief Sustainability and Transformation Officer. "Recipe for Change is our commitment to make a real difference in the communities we serve and the planet we share. Educating customers on how to recycle plastic packaging helps us to accelerate our transition to a more circular economy."

Initiatives such as these are part of Kellogg's Better Days(R) Promise to advance sustainable and equitable access to food, creating better days for 3 billion people by the end of 2030.

About Kellogg Company  

At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over $15.3 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's Better Days® Promise ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com. 

About Albertsons Companies   

Albertsons Companies is a leading food and drug retailer in the United States. As of February 25, 2023, the Company operated 2,271 retail stores with 1,722 pharmacies, 401 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The Company operates stores across 34 states and the District of Columbia with 24 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci's Food Lovers Market. The Company is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2022, along with the Albertsons Companies Foundation, the Company contributed more than $200 million in food and financial support, including more than $40 million through our Nourishing Neighbors Program to ensure those living in our communities and those impacted by disasters have enough to eat.

 

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SOURCE Kellogg Company

FAQ

What is the purpose of the Kellogg and Albertsons partnership?

The partnership aims to promote in-store recycling and educate consumers about proper disposal of plastic packaging.

When was the Kellogg and Albertsons recycling initiative announced?

The initiative was announced on April 17, 2023, in honor of Earth Day.

How does the Kellogg recycling initiative impact stock symbol K?

The initiative reflects Kellogg's commitment to sustainability, which can positively influence brand image and long-term shareholder value.

What are the key sustainability commitments of Kellogg Company?

Kellogg's key sustainability commitments include the Better Days Promise, which aims to positively impact 3 billion people by 2030.

Where can customers participate in the recycling program?

Customers can participate in the recycling program at select Albertsons, Vons, Pavilions, Safeway, ACME, and other locations.