INTRODUCING EGGO® GRAB & GO LIEGE-STYLE WAFFLES: A DELICIOUS NEW BREAKFAST FOR BUSY, ON-THE-GO PARENTS
Eggo has launched its new Grab & Go Liege-Style Waffles, the first waffles that don’t need a toaster, aimed at busy parents. Available in Buttery Maple and Strawberry flavors, these bistro-quality, mess-free waffles are individually wrapped and can be enjoyed at room temperature or warmed. The waffles contain real butter, no artificial ingredients, and are designed for convenience, making them an ideal breakfast option during hectic mornings. Retail prices are set at $5.99 for a 4-pack and $12.99 for a 12-pack, available nationwide starting April 2022.
- Introduction of Grab & Go Liege-Style Waffles targeting busy parents.
- Convenience of waffles that can be eaten at room temperature.
- Use of real butter and no artificial flavors enhances product quality.
- Available in two popular flavors: Buttery Maple and Strawberry.
- Competitive pricing at $5.99 for a 4-pack and $12.99 for a 12-pack.
- None.
The first-ever Eggo waffles that don't require a toaster hit shelves this April
BATTLE CREEK, Mich., April 12, 2022 /PRNewswire/ -- Eggo® is giving parents a new way to enjoy the most important meal of the day on-the-go with its latest delicious breakfast innovation: Eggo® Grab & Go Liege-Style Waffles, the first-ever Eggo waffle that doesn't require a toaster.
The all new Eggo Grab & Go Liege-Style Waffles are bistro-quality handheld waffles, crafted with busy parents in mind. The waffles, inspired by a classic Belgian street food staple, feature a golden brioche dough and are baked through with crunchy bits of pearl sugar. These on-the-go waffles are made with real butter and no artificial colors or flavors and, starting this April, will be available in two delicious flavors: Buttery Maple and Strawberry.
Eggo Grab & Go Waffles are individually wrapped and can be eaten at room temperature – they thaw in under an hour – or can be enjoyed warm straight from the toaster. The Liege-style waffles are infused with maple flavor and other natural flavors, so no syrup or toppings are needed, making them a convenient, mess-free breakfast option for parents on-the-go.
"Mornings are tough for families. We heard from parents that they often sacrifice their own needs, like skipping breakfast, in order to make sure their kids get a great start to the day," said Joe Beauprez, Marketing Director with Eggo. "That's why we created the new Eggo Grab & Go Liege-Style Waffles with busy parents in mind. These delicious and satisfying mess-free waffles are perfect to enjoy during carpool drop offs, while commuting to work and especially when you have a jam-packed weekend filled with back-to-back sporting events for your kids."
Find the new Eggo Grab & Go Liege-Style Waffles at retailers nationwide starting in April. Available in a 4-pack box for a suggested retail price of
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly
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SOURCE Kellogg Company
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