Have Your Burgers & Keep Lent, Too, Thanks to Meat-Free Friday Giveaway from Incogmeato™ by MorningStar Farms®

Rhea-AI Summary

Incogmeato by MorningStar Farms introduces a new plant-based alternative for meat-lovers during Lent. The product mimics the taste and texture of meat, offering various options such as burger patties and chik'n nuggets. To encourage consumers to try the product, Incogmeato is hosting a nationwide giveaway of free samples from February 19 through March 5. This initiative allows customers to substitute meat while still enjoying their favorite meals. The products are available at retailers including Walmart and Albertsons.

Positive

• Launch of a plant-based product line catering to Lenten meat-free traditions.
• Nationwide giveaway of free samples to increase product awareness.
• Availability at major retailers expands market reach.

Negative

• None.

BATTLE CREEK, Mich., Feb. 19, 2021 /PRNewswire/ -- During Lent, meat-free Fridays can be a challenge. Unless you're brave enough to try Incogmeato™ by MorningStar Farms®. It looks, cooks and tastes just like meat, but it's made from plants, so you can still get the tender, juicy meaty flavors you love and keep Lent, too. The versatile line-up—including burger patties, plant-based ground, chik'n nuggets and more—makes for the perfect swap, so it's easy to enjoy classic dishes like tacos, spaghetti bolognese or even chik'n and waffles while maintaining the Lent tradition of meatless Fridays. And trust us, your taste buds won't even know the difference.

This year, Chef and Influencer Elena Besser is showing everyone how plant-based Incogmeato is a more flexible – and flavorful – way to go meat-free with two easy, delicious recipes: Incogmeato Patty Melt and Incogmeato Stuffed Peppers.

"During Lent, we know people miss their hamburger on Friday night. Now, with Incogmeato, everyone can still enjoy their delicious Friday favorites the plant-based way with Incogmeato burgers, bratwurst, ground and more," said Sara Young, General Manager, Plant-Based Proteins at Kellogg Company. "It's the perfect time to show everyone how easy it is to swap plant-based Incogmeato into your favorite dishes and still enjoy the meaty flavor you love."  

Free Samples For A Flavorful Lent
To mark the beginning of the Lenten season, Incogmeato is giving away free samples nationwide to challenge people to give Incogmeato plant-based proteins a try. Whether celebrating meat-free Fridays or simply looking to incorporate more meatless options into your menu, everyone deserves a taste of Incogmeato! What, afraid you might like it?

• Visit KFR.com/Incogmeato and sign-up or log in to Kellogg's Family Rewards to enter for a chance to win a coupon redeemable for one pack of Incogmeato plant-based protein.
• There will be two chances to enter: Starting the first Friday of Lent (February 19th - February 25th) followed by another chance the second week of Lent (February 26th through March 5th). No Purchase Necessary. Full rules at KFR.com/Incogmeato.

Find Incogmeato now at retailers nationwide including Weis, Price Chopper, Gelson's, HyVee, Tops and Wegman's and select Kroger, Albertsons, Safeway, Meijer, Stater Bros., Ingles and Walmart.

To learn more about Incogmeato by MorningStar Farms, visit Incogmeato.com. You can also follow @IncogmeatoUS on Facebook and Instagram and @Incogmeato on Twitter throughout the Lenten season and share how you're using Incogmeato as a Lent-friendly swap in your favorite dishes.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

 

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SOURCE Kellogg Company

FAQ

What is Incogmeato by MorningStar Farms?

Incogmeato is a plant-based product line by MorningStar Farms that replicates the taste and texture of meat, making it suitable for meat-free meals.

When is the Incogmeato free sample giveaway?

The free sample giveaway runs from February 19 to March 5, 2021.

Where can I find Incogmeato products?

Incogmeato products are available at various retailers including Walmart, Albertsons, and others nationwide.

What types of products does Incogmeato offer?

Incogmeato offers various products including burger patties, chik'n nuggets, and plant-based ground meat.

How can I participate in the Incogmeato free sample giveaway?

To participate, visit KFR.com/Incogmeato and sign up or log in to Kellogg's Family Rewards for a chance to win a coupon for Incogmeato.