Fan-Favorite 'Frosted Cinnamon Roll' Unwrapped as Pop-Tarts® Bowl Third Edible Mascot, Returning to Shelves Nationwide
Pop-Tarts has revealed Frosted Cinnamon Roll as the third Edible Mascot for this year's Pop-Tarts Bowl, alongside Frosted Hot Fudge Sundae and Frosted Wild Berry. This fan-favorite flavor is making its return to shelves nationwide, with a initial release available on the Pop-Tarts online shop.
The brand is enhancing the bowl experience with special edition Mascot Packs, in-stadium concessions, and a Fan Fest outside Camping World Stadium in Orlando. Fans can vote for their favorite Edible Mascot until December 28, with those matching the MVP's final pick entering a chance to win a memorialized piece of the winning mascot and a year's supply of Pop-Tarts.
Pop-Tarts ha annunciato il Frosted Cinnamon Roll come il terzo Mascotte Edibile per il Pop-Tarts Bowl di quest'anno, insieme al Frosted Hot Fudge Sundae e al Frosted Wild Berry. Questo gusto amato dai fan torna sugli scaffali di tutto il paese, con un rilascio iniziale disponibile nel negozio online di Pop-Tarts.
Il marchio sta migliorando l'esperienza del bowl con i pacchetti speciali Mascot, concessioni all'interno dello stadio e un Fan Fest all'esterno del Camping World Stadium a Orlando. I fan possono votare per la loro Mascotte Edibile preferita fino al 28 dicembre, e coloro che indovineranno la scelta finale del MVP avranno la possibilità di vincere un pezzo memoriale della mascotte vincente e una fornitura annuale di Pop-Tarts.
Pop-Tarts ha revelado el Frosted Cinnamon Roll como la tercera Mascota Comestible para el Pop-Tarts Bowl de este año, junto al Frosted Hot Fudge Sundae y al Frosted Wild Berry. Este sabor querido por los fans regresa a las estanterías de todo el país, con un lanzamiento inicial disponible en la tienda en línea de Pop-Tarts.
La marca está mejorando la experiencia del bowl con paquetes especiales de Mascota, concesiones en el estadio y un Fan Fest fuera del Camping World Stadium en Orlando. Los fans pueden votar por su Mascota Comestible favorita hasta el 28 de diciembre, y aquellos que acierten la elección final del MVP entrarán en la oportunidad de ganar una pieza conmemorativa de la mascota ganadora y un suministro de Pop-Tarts para un año.
팝타르트가 올해 팝타르트 컵의 세 번째 먹을 수 있는 마스코트로 프로스티드 시나몬 롤을 발표했습니다. 이는 프로스티드 핫 퍼지 선데이 및 프로스티드 와일드 베리와 함께 자리 잡고 있습니다. 이 팬들이 사랑하는 맛이 전국의 매장에서 돌아오며, 팝타르트 온라인 상점에서 초기 출시가 가능합니다.
브랜드는 특별 한정판 마스코트 팩, 경기장 내 매점 및 올랜도의 캠핑 월드 스타디움 외부에서 팬 페스트를 통해 컵 경험을 향상시키고 있습니다. 팬들은 12월 28일까지 가장 좋아하는 먹을 수 있는 마스코트에 투표할 수 있으며, MVP의 최종 선택과 일치하는 투표자들은 승리한 마스코트의 기념품과 1년 분의 팝타르트를 획득할 기회를 얻습니다.
Pop-Tarts a révélé le Frosted Cinnamon Roll comme la troisième mascotte comestible pour le Pop-Tarts Bowl de cette année, aux côtés du Frosted Hot Fudge Sundae et du Frosted Wild Berry. Ce goût prisé des fans fait son retour sur les étagères à l'échelle nationale, avec une sortie initiale disponible sur la boutique en ligne de Pop-Tarts.
La marque améliore l'expérience du bowl avec des packs de mascottes en édition spéciale, des concessions dans le stade et un Fan Fest à l'extérieur du Camping World Stadium à Orlando. Les fans peuvent voter pour leur mascotte comestible préférée jusqu'au 28 décembre, et ceux qui correspondent au choix final de l'MVP auront la chance de gagner un morceau commémoratif de la mascotte gagnante et une approvisionnement d'un an de Pop-Tarts.
Pop-Tarts hat Frosted Cinnamon Roll als das dritte essbare Maskottchen für den diesjährigen Pop-Tarts Bowl bekannt gegeben, neben Frosted Hot Fudge Sundae und Frosted Wild Berry. Dieser beliebte Geschmack kehrt in die Regale im ganzen Land zurück, mit einem ersten Release, der im Pop-Tarts Online-Shop erhältlich ist.
Die Marke verbessert das Bowl-Erlebnis mit speziellen Maskottchen-Paketen, In-Stadion-Verkäufen und einem Fan Fest vor dem Camping World Stadium in Orlando. Fans können bis zum 28. Dezember für ihr Lieblingsmaskottchen abstimmen, und diejenigen, die die endgültige Auswahl des MVP richtig erraten, haben die Chance, ein memorales Stück des gewonnenen Maskottchens und ein Jahr lang Pop-Tarts zu gewinnen.
- Reintroduction of popular Frosted Cinnamon Roll flavor to national retail distribution
- Brand expansion through sports entertainment marketing with Pop-Tarts Bowl sponsorship
- Multiple revenue streams through edition products and in-stadium concessions
- None.
Plus, Fans Can Enter for a Chance to Win a Memorialized Piece of the Winning Edible Mascot
Back and better than ever, fans will find this highly requested flavor returning to shelves nationwide over the next few weeks. In the meantime, a hyper-limited drop of this once-discontinued toaster pastry is now for sale at https://shop.poptarts.com.
"We're always listening to our fans and are very happy to deliver one thing they're truly hungry for: the return of Frosted Cinnamon Roll," said Heidi Ray, Senior Director of Marketing, Pop-Tarts. "We know Pop-Tarts fans love to debate our flavors and were blown away by the level of engagement and speculation over the last two weeks, including correct guesses for Frosted Cinnamon Roll! To everyone who has flooded our comments and customer service to bring back this fan-favorite flavor, we're proud to say, in the words of Frosted Strawberry, 'Dreams really do come true'."
FANS HAVE MORE CRAZY GOOD WAYS TO ENJOY THIS YEAR'S POP-TARTS BOWL
Now that all three flavors are revealed, they will compete to be America's next favorite Edible Mascot, stopping at nothing to be consumed. In a new content series available on the brand's YouTube channel, fans can witness all three mascots train for their moment in the spotlight.
While the Bowl's MVP will ultimately choose which Edible Mascot makes it to 'Mouth Heaven,' fans can still make their voices known by voting for the flavor they'd want to see eaten by the 2024 Pop-Tarts Bowl Champions. To help the MVP decide, the results of the fan vote will be shown on the jumbotron in the stadium at the end of the game.
Fans who match the MVP's final pick will be entered into a random drawing for a chance to win a memorialized piece of the winning Edible Mascot – yes, the same one the winning team enjoys – along with a year's supply of Pop-Tarts toaster pastries. Votes can be made on PopTarts.com/Bowl now until the end of the fourth quarter at the Pop-Tarts Bowl on December 28. No purchase necessary, see full rules here.
But that's not all! Whether watching from the stands or from your couch, there's more to this year's Pop-Tarts Bowl, including:
- Pop-Tarts Printed Fun Mascot Packs: Now available at retailers nationwide for a limited time in two flavors – Frosted Strawberry and Frosted Apple Turnover (a Walmart® exclusive) – each pastry is printed with various images to commemorate the best moments from last year's Pop-Tarts Bowl.
- Fan Fest: Prior to kickoff on December 28, the Pop-Tarts Bowl Fan Fest – located just outside Camping World Stadium in
Orlando, Florida – will bring so much Crazy Good fun to game day. - In-Stadium Concessions: For fans in attendance, Pop-Tarts is putting a sweet twist on college football concessions with treats available for purchase like Pop-Tarts PB&J Pretzels, Hot Fudge Pop-Tarts Ice Cream Sundaes, Pop-Tarts Boston Creme and Strawberry Trifles and, back from last year, End Zone Pop-Tarts Cheesecakes.
- Community Support: Pop-Tarts® is donating
$50,000
Tune in to watch the 2024 Pop-Tarts Bowl on December 28 at 3:30 p.m. ET on ABC. You won't want to miss a moment of the action planned for on and off the field!
Follow @PopTartsUS on Instagram, @PopTarts on TikTok and @PopTartsBowl on your favorite social media platform to catch all the Crazy Good moments Pop-Tarts has in store.
About the Pop-Tarts Bowl
In 2023, Pop-Tarts signed a multi-year agreement with Florida Citrus Sports to become the new title sponsor of the Pop-Tarts Bowl game. Since 2014, the bowl has matched the top selection from the ACC (inclusive of Notre Dame) outside of the College Football Playoff against the second selection from the Big 12 outside of the CFP at Camping World Stadium in
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At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
About Florida Citrus Sports
Florida Citrus Sports is a not-for-profit event management organization dedicated to positively impacting the
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