EGGO® COLLABS WITH SUGARLANDS DISTILLING CO. TO LAUNCH BRUNCH IN A JAR, A DELICIOUS LIQUEUR MADE TO PUNCH UP BRUNCH
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The duo that brought fans festive Eggo Nog is teaming up again to introduce a new brunch-inspired cream liqueur
Inspired by classic brunch flavors, this rich and delicious creamy liqueur seamlessly blends the flavors of toasted Eggo waffles, sweet maple syrup and rich butter, with a hint of smoky bacon thanks to the artistry of the experts at Sugarlands. Plus, this brunch-inspired alcoholic liqueur pairs perfectly with Eggo waffles to elevate any brunch occasion.
Mom and dad, this one is made specially for you. Brunch is more than a trending meal – it's a moment to kick back and relax. In fact,
"Between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savor for themselves," said Joe Beauprez, Senior Director of Marketing for Frozen Foods. "Eggo Brunch in a Jar makes it easy for parents to kick back when they're not caring for their little ones. So, whether parents want to punch up a weekend brunch or savor some of those classic brunch flavors during their downtime, this feel-good Eggo-inspired liqueur is the perfect treat."
"Working with Eggo to bring Eggo Nog to life last year was a tremendous experience, so we're thrilled to partner with them again to create a brunch-inspired version of our Sippin' Cream, that parents can enjoy year-round," said Greg Eidam, Master Distiller at Sugarlands Distilling Co. "Our distillery team crafted Eggo Brunch in a Jar to combine flavors of toasted Eggo waffles, rich maple syrup and notes of creamy butter, with a savory hint of bacon in every sip. Eggo Brunch in a Jar is the perfect way to elevate weekend brunch with a fun cocktail or to enjoy classic brunch flavors during your well-deserved 'me time' in the evening."
Starting today, Eggo Brunch in a Jar will be available at select retailers nationwide and online in select states. To find a retailer near you or buy online, visit Sugarlands.com/brunchinajar. Must be 21 or older to purchase.
Sip Wisely! Eggo Brunch in a Jar Sippin' Cream produced and bottled by Sugarlands Distilling Company,
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over
About Sugarlands Distilling Co.
Sugarlands Distilling Company is a craft distillery located in
In 2022, Sugarlands launched High Rock Vodka with Dale Earnhardt Jr. and his wife, Amy Earnhardt. High Rock Vodka is distilled seven times and then triple-filtered using the Lincoln County Process. Made famous by
Sugarlands' downtown
For more information, please visit www.sugarlands.com and follow Sugarlands on Facebook, Instagram and Twitter @SugarlandsShine.
1Source: Kantar Profiles/Mintel July 2022
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SOURCE Kellogg Company
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