CLUB® CRACKERS LAUNCHES CLUB MINIS INFUSED WITH BUTTER CHARDONNAY BY JaM CELLARS FOR THE ULTIMATE HANGOUT SNACK
- The collaboration between Club Crackers and JaM Cellars introduces a new and innovative snack to the market, creating potential excitement among consumers.
- The limited-edition Club x Butter Chardonnay Minis offer a unique flavor experience by combining the delicious Club Minis with the luscious Butter Chardonnay.
- The Ultimate Butter Box provides a convenient and complete package for hosting gatherings, including the Club x Butter Chardonnay Minis, ButterCans, and an insulated tote.
- The Butter Club Getaway Sweepstakes offers consumers the opportunity to win a trip to JaM Cellars' Wine & Music Studio in Napa Valley, enhancing the brand experience and engagement.
- The availability of the Ultimate Butter Box and the chance to win a trip to Napa Valley may drive sales and generate buzz around the collaboration.
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New Club x Butter Chardonnay Minis brings the two experts on all things buttery for a first-of-its-kind innovation from both brands
A Club is all you need with the new Club x Butter Chardonnay Minis — your fave light, flaky, buttery Club Minis infused with rich, creamy Butter Chardonnay by JaM Cellars. These limited-edition crackers combine the irresistibly delicious Club Minis with luscious Butter Chardonnay to make a next-level snack for any get together, taking wine and cracker combinations to new heights.
"Our fans know that hanging with their club alongside their favorite cracker and wine is all they need to kick back and relax. That's why we're so excited to bring them the Club x Butter Chardonnay Minis — a snack that seamlessly brings together everything they need for the perfect bite at the next gathering," said Carrie Foose, director of brand marketing for Kellogg's Crackers. "We look forward to hearing what fans think of this unique, limited-edition snack, because with Butter Chardonnay infused in their favorite Club Minis, their next club hang will be fabulous."
This first-of-its-kind, wine-infused innovation from Club Crackers is available for a limited time in the Ultimate Butter Box. This essential hosting box is packed with the Club x Butter Chardonnay Minis, four 250mL ButterCans, and an insulated tote that's ready to go for any occasion — complete with everything you need for an impromptu hang with your club. Fans can purchase the Ultimate Butter Box on ButterClubMinis.com for
"Who doesn't love wine and crackers? But infusing Butter Chardonnay into Club Minis — that's a new level of deliciousness we couldn't resist making with our friends at Club," said Michele Truchard, Co-founder and the "M" in JaM Cellars. "It was incredibly fun taste testing to create the perfect bite that really complements the wine. Butter fans everywhere are going to love them."
The buttery goodness doesn't stop there. Club and Butter Chardonnay by JaM Cellars are also giving fans a chance to win a trip for their club of besties with the Butter Club Getaway Sweepstakes. The grand prize winner and up to three friends will win a trip to JaM Cellars' Wine & Music Studio for the ultimate weekend in
Starting at 8 am ET Monday, August 7 through 11:59 pm ET Thursday, August 31, fans can enter for a chance to win the Butter Club Getaway sweepstakes by going butterclubminis.com. Visit ClubCrackers.com/ButterClubGetawayRules for official rules (must be 21 or older to enter)*.
Don't wait — grab an Ultimate Butter Box featuring the limited-edition Club x Butter Chardonnay Minis while supplies last at ButterClubMinis.com, and follow Club and JaM Cellars on social at @clubcrackersus and @jamcellars to keep up with the latest on this delicious innovation and how to win a dream-worthy club trip to
About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2022 were over
About JaM Cellars
JaM Cellars is all about easy-to-love, every-day wines. Made by
*Abbreviated Terms & Conditions
ABBREVIATED RULES. NO PURCHASE NECESSARY. Sweepstakes is open only to legal residents of the fifty (50)
®,™, © 2023 Kellogg NA Co.
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