CHEEZ-IT® TEAMS UP WITH PANDORA® TO CREATE FIRST-EVER SONICALLY-AGED CHEESE SNACK USING MUSIC FROM ICONIC HIP-HOP ARTISTS
Cheez-It® has launched a limited-edition snack in collaboration with Pandora®, called Cheez-It x Pandora Aged by Audio. This unique product is inspired by a Swiss study suggesting that aging cheese to hip-hop music enhances its flavor. The crackers will be available for purchase starting May 26, 2022, at CheezItHQ.com. The promotion includes a mixtape curated by Pandora and a free 90-day trial of Pandora Premium with each purchase. The initiative celebrates both music and innovative food experiences, promising a unique treat for fans.
- Collaboration with Pandora enhances brand visibility.
- Innovative product could attract new customers and increase sales.
- Promotion includes a free trial of Pandora Premium, potentially increasing customer engagement.
- Limited edition nature may restrict long-term sales impact.
- Dependence on a niche audience interested in hip-hop could limit broader appeal.
Cheez-It® defies cheez-pectations once again to create limited edition Cheez-It x Pandora® 'Aged by Audio' crackers
BATTLE CREEK, Mich., May 17, 2022 /PRNewswire/ -- It's no secret Cheez-It® will go to absurd lengths to bring the world new ways to enjoy its snacks made with
The study suggests that the tempo and sonic frequency of certain hip-hop songs could take the classic, absurdly satisfying flavor of your favorite crunchy snack made with
"After six months in the making, we're thrilled to finally share this absurdly delicious collaboration with our fans," said Erin Storm, senior marketing director of Cheez-It. "Our innovations team is always exploring new ways to bring more unique experiences to our fans, and Cheez-It x Pandora Aged by Audio is the perfect way to provide our dedicated fans with a truly first-of-its-kind snack while celebrating the joy music brings."
Even cheddar? Cheez-It is releasing a limited run of exclusive Cheez-It x Pandora Aged by Audio boxes on CheezItHQ.com on May 26 at 12 p.m. ET. Fans can also access the Aged by Audio mixtape, which was curated by the music and sonic experts at Pandora to have an effect on the flavor intensity of the cheese using the unique vibrations of hip-hop music while it aged for six and a half months in a secure location. The mixtape will be available on May 26 via a link to Pandora on CheezItHQ.com, or directly on the Pandora app and Pandora.com. Flavor fans will have a chance to taste test the research for themselves and see if they would have picked the same hip-hop hits to age the Cheez-It cheese we all know and love.
Who better to help introduce fans to the first-ever hip-hop-infused snack than executive producer, SiriusXM radio host and Cheez-It lover Sway Calloway? To celebrate the launch of Cheez-It x Pandora Aged by Audio, Cheez-It is collaborating with Sway to release his exclusive new YouTube series, "Living Legendz." The new series features interviews with hip-hop icons who've changed the industry, providing their thoughts on how hip-hop music has impacted the world – not just our cheese. Tune in on Calloway's YouTube, Instagram and Twitter channels to hear from hip-hop's very own "Living Legendz" starting May 26.
"This collaboration is the perfect mix of my favorite things: hip-hop music, wild innovation and Cheez-It," said Calloway. "Hip-hop has influenced many lives, so I'm looking forward to seeing if fans can taste the effect of the most beloved genre of music in the world on these crackers."
For the ultimate tasting experience, Cheez-It is offering a free 90-day Pandora Premium trial offer to eligible customers with the purchase of the limited-edition Cheez-It x Pandora Aged by Audio product. Plus, super-snackers can earn free shipping by adding optional Cheez-It branded swag – from headphones to new bucket hats to crewneck sweatshirts and t-shirts.
Can you taste the difference of hip-hop? Grab a limited-edition box of Cheez-It x Pandora Aged by Audio and check out the mixtape by clicking on the Pandora link on CheezItHQ.com starting May 26 at 12 p.m. ET, while supplies last. Act fast, as it might sell out before your favorite song is over! Don't forget to follow @CheezIt on your favorite social media platform to share your thoughts using #AgedByAudio.
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is also the leading digital audio advertising platform in the U.S. Through its own Pandora service, its AdsWizz platform, and third party services, such as SoundCloud, the Company connects brands to the largest ad-supported streaming audio marketplace in the country. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.
*Bern University of the Arts in Bern, Switzerland, Cheese in Surround Sound, a culinary experiment, March, 2019
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SOURCE Kellogg Company
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