Cheez-It® Grooves® To Bring Out-Of-The-Box Spring Break Experience To One Lucky Fan's Front Door... Literally

Rhea-AI Summary

Kellogg, through its Cheez-It brand, announces the Cheez-It Grooves Spring Break-In-A-Box giveaway, running until March 26, 2021. Winners will receive a unique spring break experience at home, plus a year's supply of Cheez-It Grooves. Three themed experiences are available, each inspired by Cheez-It Grooves flavors: Scorchin' Cheddar, Zesty Cheddar Ranch, and Sharp White Cheddar. The initiative aims to elevate consumer engagement by bringing the excitement of spring break to fans, even as traditions are altered this year.

Positive

• Launch of a creative marketing initiative with Cheez-It Grooves Spring Break-In-A-Box.
• Engagement with fans through an interactive giveaway, enhancing brand visibility.
• Promotion of new Cheez-It Grooves flavor, Scorchin' Cheddar.

Negative

• None.

BATTLE CREEK, Mich., March 9, 2021 /PRNewswire/ -- This spring, millions of Americans will have to forego their annual "break from the mundane," aka spring break… Or will they?

From the bold-flavor creators known for bringing you a jolting snack break in a box, Cheez-It® Grooves® is delivering its most mind-crunching break ever with the Cheez-It Grooves Spring Break-In-A-Box. What makes this giveaway even more electrifying? The winner will also receive a full year's supply of Cheez-It Grooves.

Starting today through March 26, fans can enter for the chance to win the ultimate mind-blowing, multi-sensory spring break experience plus a year's supply of Cheez-It Grooves. That's right – we'll deliver everything needed to disrupt the monotony of the winter season and all the benefits a spring break vacation provides, right to your front lawn.

"Whenever you need a break in your day, the 100% real cheese, bold flavor and crunchy ridges of Cheez-It Grooves crackers are ready to take your taste buds on a wild ride," said Jeff Delonis, Senior Director of Marketing for Cheez-It. "This spring, we wanted to find a way to bring that mind-crunching feeling to life, knowing that spring break will look different for many."

Fans have a chance to win one of three experiences inspired by three Cheez-It Grooves flavors – Sharp White Cheddar, Zesty Cheddar Ranch and the newest flavor creation, Scorchin' Cheddar. New Cheez-It Grooves Scorchin' Cheddar features fiery cayenne pepper and a double-hit of cheese in every crunchy ridge, making it the perfect snack to shake up your day with that extra kick.

The three experiences fans can choose from are:

• Cheez-It Grooves Scorchin' Island Break: A tropical play-cation that's 100% fire, complete with a surf simulator, gaming station, "volcano" hot tub and more, inspired by Cheez-It Grooves Scorchin' Cheddar.
• Cheez-It Grooves Zesty Dude Ranch Break: A rip-roarin' ranch experience that looks and feels straight out of a Western with a bull ride, gaming station, "oil drum" soaking tub and more, inspired by Cheez-It Grooves Zesty Cheddar Ranch.
• Cheez-It Grooves Peak White Cheddar Break: A snowy mountain getaway that's equal parts chill and rad with a snowboarding simulator, Cheez-It snack chalet, steamy "hot spring" tub and more, inspired by Cheez-It Grooves Sharp White Cheddar.

"With the Cheez-It Grooves Spring Break-in-a-Box, we're celebrating and sharing the jolting flavors of Cheez-It Grooves while also giving one lucky fan a spring break experience without leaving home. It's a once-in-a-lifetime opportunity from a one-of-a-kind snack," Delonis added. 

Fans can enter by sharing on Twitter which Spring Break-In-A-Box experience is the most mind-crunching using #GroovesBreakEntry plus the hashtag associated with the preferred experience: #ScorchinIsland, #ZestyDudeRanch, or #PeakWhiteCheddar. We'll select one lucky winner and (literally) drop off a Cheez-It Grooves Spring Break-In-A-Box at their doorstep for one epic day, plus a year's supply of Cheez-It Grooves. For official rules, visit https://www.cheezit.com/GroovesBreakPromo.

For more information on the sweepstakes and the latest on Cheez-It, follow @CheezIt on Instagram, @CheezIt on Twitter and check out Facebook.com/CheezIt.

About Kellogg Company

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

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SOURCE Kellogg Company

FAQ

What is the Cheez-It Grooves Spring Break-In-A-Box giveaway?

It is a promotional campaign by Kellogg where fans can win unique spring break experiences and a year's supply of Cheez-It Grooves.

When does the Cheez-It Grooves giveaway end?

The giveaway ends on March 26, 2021.

What flavors are featured in the Cheez-It Grooves Spring Break-In-A-Box?

The flavors featured are Scorchin' Cheddar, Zesty Cheddar Ranch, and Sharp White Cheddar.

How can fans enter the Cheez-It Grooves Spring Break giveaway?

Fans can enter by sharing their favorite experience on Twitter using specific hashtags related to each flavor.

What company is behind the Cheez-It Grooves brand?

The Cheez-It Grooves brand is owned by Kellogg.