CHEEZ-IT® BRINGS COLLEGE FOOTBALL FANS' MOST ABSURD 'FANTASEEZ' TO LIFE AT THE 2024 CHEEZ-IT® CITRUS BOWL
Cheez-It is transforming the 2024 Cheez-It Citrus Bowl into a platform for fulfilling fans' wildest college football fantasies ('Fantaseez'). From December 2-15, fans can submit their absurd game day dreams at cheezit.com/footballfantaseez for a chance to make them reality. Featured experiences include an on-field wedding officiated by mascot Ched-Z and broadcasting from the world's largest bowl of Cheez-It crackers. The brand appointed reality TV star Kordell Beckham as its first 'Chief Fantaseez Officer' to help bring these experiences to life. The bowl game kicks off December 31 at 3 p.m. ET on ABC.
Cheez-It sta trasformando il Cheez-It Citrus Bowl 2024 in una piattaforma per soddisfare i sogni più sfrenati dei fan del football universitario ('Fantaseez'). Dal 2 al 15 dicembre, i fan possono inviare i loro sogni assurdi per il giorno della partita su cheezit.com/footballfantaseez per avere la possibilità di realizzarli. Le esperienze in evidenza includono un matrimonio sul campo officiato dal mascotte Ched-Z e una trasmissione dalla più grande ciotola di cracker Cheez-It del mondo. Il marchio ha nominato la star della TV realità Kordell Beckham come il suo primo 'Chief Fantaseez Officer' per aiutare a rendere queste esperienze realtà. La partita del bowl avrà inizio il 31 dicembre alle 15:00 ET su ABC.
Cheez-It está transformando el Cheez-It Citrus Bowl 2024 en una plataforma para cumplir los sueños más descabellados de los aficionados al fútbol universitario ('Fantaseez'). Del 2 al 15 de diciembre, los aficionados pueden enviar sus absurdos sueños para el día del juego en cheezit.com/footballfantaseez para tener la oportunidad de convertirlos en realidad. Las experiencias destacadas incluyen una boda en el campo oficiada por la mascota Ched-Z y una transmisión desde el tazón de Cheez-It más grande del mundo. La marca nombró a la estrella de la televisión de realidad Kordell Beckham como su primer 'Chief Fantaseez Officer' para ayudar a hacer realidad estas experiencias. El juego del bowl se iniciará el 31 de diciembre a las 15:00 ET por ABC.
Cheez-It는 2024 Cheez-It Citrus Bowl을 대학 풋볼 팬들의 가장 기상천외한 꿈인 ('Fantaseez')를 실현할 수 있는 플랫폼으로 변모시키고 있습니다. 12월 2일부터 15일까지 팬들은 cheezit.com/footballfantaseez에 자신의 터무니없는 게임 데이 꿈을 제출하여 이를 현실로 만들 기회를 가질 수 있습니다. 제공되는 경험 중에는 마스코트인 Ched-Z가 주례를 맡은 필드 내 결혼식과 세계에서 가장 큰 Cheez-It 크래커 그릇에서의 방송이 포함됩니다. 이 브랜드는 현실 TV 스타 Kordell Beckham을 첫 번째 'Chief Fantaseez Officer'로 임명하여 이러한 경험을 실현하기 위해 돕고 있습니다. 볼 게임은 12월 31일 오후 3시 ET에 ABC에서 시작됩니다.
Cheez-It transforme le Cheez-It Citrus Bowl 2024 en une plateforme pour réaliser les rêves les plus fous des fans de football universitaire ('Fantaseez'). Du 2 au 15 décembre, les fans peuvent soumettre leurs rêves absurdes pour le jour du match sur cheezit.com/footballfantaseez pour avoir la chance de les concrétiser. Les expériences mises en avant incluent un mariage sur le terrain officié par la mascotte Ched-Z et une diffusion depuis le plus grand bol de crackers Cheez-It au monde. La marque a nommé la star de la télé-réalité Kordell Beckham comme son premier 'Chief Fantaseez Officer' pour aider à donner vie à ces expériences. Le match du bowl débutera le 31 décembre à 15h ET sur ABC.
Cheez-It verwandelt den Cheez-It Citrus Bowl 2024 in eine Plattform, um die wildesten Träume der Fans des College-Footballs ('Fantaseez') zu erfüllen. Vom 2. bis 15. Dezember können Fans ihre absurden Spieltagsträume auf cheezit.com/footballfantaseez einreichen, um die Chance zu erhalten, diese Wirklichkeit werden zu lassen. Zu den angebotenen Erlebnissen gehören eine Hochzeitszeremonie auf dem Feld, die von der Maskottchenfigur Ched-Z geleitet wird, und eine Übertragung aus der größten Schüssel mit Cheez-It Crackern der Welt. Die Marke ernannte die Reality-TV-Star Kordell Beckham zu ihrem ersten 'Chief Fantaseez Officer', um diese Erlebnisse zu verwirklichen. Das Bowl-Spiel beginnt am 31. Dezember um 15:00 Uhr ET auf ABC.
- Marketing campaign likely to increase brand visibility and engagement during major sporting event
- Strategic partnership with college football enhances brand recognition
- NIL deals with players expand market reach to younger demographics
- None.
From an On-Field Wedding to Broadcasting From the World's Largest Bowl of Cheez-It Crackers – Fans Will to Live Out their Wildest College Football 'Fantaseez' with the Help of New CFO, Reality Star Kordell Beckham
Introducing Cheez-It
This year, Cheez-It invites fans to take their football dreams to the next level at the Cheez-It Citrus Bowl. By submitting their own absurd fantaseez at cheezit.com/footballfantaseez, fans have a chance to bring them to life on game day. Some of the fantaseez fans can enter to win include*:
- Two-Minute Timeout Wedding: Cheez-It knows that the love for your snack, favorite team and your significant other go hand in hand on game day. Two lucky fans will get to exchange vows on the field during the game, with the Cheez-It mascot Ched-Z officiating and their wedding party celebrating in the endzone.
- Official Cheez-Caster: For the fan who's a professional armchair quarterback, Cheez-It is giving one lucky person the chance to be the first-ever broadcaster to report on the game's absurdity – live from inside the world's largest bowl of Cheez-It crackers.
- Submit Your Fantaseez: Fans can submit their own fantaseez ideas as well, so game day will be packed with delicious, absurd surprises for fans in the stadium and watching from home.
Every aspect of the game is getting the fantaseez treatment at the Cheez-It Citrus Bowl – even the players and the beloved Cheez-It mascot - Ched-Z. Cheez-It is showing some love to players with name, image and likeness (NIL) deals again this year, giving these athletes the chance to fulfill their most absurd football fantaseez. Stay tuned to see which athletes will be among the first to have their fantaseez brought to life by the brand. Additionally, with the help of a fan, Cheez-It will fulfill mascot Ched-Z's fantasy of making the ultimate field goal! Fans who want to live out their ultimate football fantaseez at the Cheez-It® Citrus Bowl can enter HERE starting 12/2 through 12/15 for a chance to have Cheez-It make them a
"As the go-to snack for college football viewing, Cheez-It is all about keeping it
Introducing the Brand's New CFO ('Chief Fantaseez Officer')
Helping lead the charge in turning fantaseez into realities is the brand's newly appointed and first-ever college football CFO ("Chief Fantaseez Officer"). A reality TV star and absurdly obsessed fan who has on-the-job-experience living out his own Cheez-It fantasy, Kordell Beckham. As CFO, Beckham will help bring college football fantaseez to life, assisting Cheez-It in finding the fans who are truly "Feelin' the Cheeziest" and making their fantaseez
"Cheez-It helped me achieve one of my long-term fantaseez of partnering with Cheez-It – so I'm all in on making these wild fantaseez a reality for others. As CFO, I'm excited to help bring these unforgettable moments to life," said Beckham. "I can't wait to see what fans come up with. If you've got a crazy idea, bring it on—I'm here for it!"
The 2024 Cheez-It® Citrus Bowl kicks off on Dec. 31 at 3 p.m. ET on ABC. Tune in to follow all the on-and-off field excitement and don't forget to follow @CheezIt on TikTok, Instagram and Facebook, as well as @CitrusBowl on your favorite social media platform to get a front row seat to the absurdly cheezy action!
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and
At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.
About Florida Citrus Sports
Florida Citrus Sports is a not-for-profit event management organization dedicated to positively impacting the
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FAQ
When is the 2024 Cheez-It Citrus Bowl taking place?
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