Calling All Tender Lovers: Incogmeato by Morningstar Farms and Slutty Vegan's Pinky Cole Collab to Unveil New Plant-Based Chik'n Tenders

Rhea-AI Summary

Kellogg's Incogmeato brand has launched new plant-based Chik'n Tenders, available in Original and Sweet BBQ flavors, aiming to disrupt the meat alternative market. The launch is celebrated with a partnership with chef Pinky Cole of Slutty Vegan, who will host an exclusive pop-up event in Atlanta. The new product is positioned to deliver a similar taste and texture to traditional chicken tenders, appealing to flexitarian consumers. The product will be available nationwide in select grocery stores starting this month.

Positive

• Launch of Incogmeato Chik'n Tenders aims to capture the growing plant-based market.
• Partnership with Pinky Cole enhances brand visibility and consumer appeal.
• Product offers a viable alternative for flexitarians, targeting a wider audience.

Negative

• None.

BATTLE CREEK, Mich., May 12, 2021 /PRNewswire/ -- There's a new bird in town. Here to challenge everything you thought you knew about plant-based chik'n, Incogmeato™ by MorningStar Farms® delicious plant-based Chik'n Tenders are an im-peck-able new breakthrough that look, cook, taste and tear just like the real thing. 

To celebrate Incogmeato Chik'n Tenders hitting shelves nationwide in two flavors, Original and Sweet BBQ, Incogmeato is partnering with fellow plant-based disruptor Pinky Cole, chef and founder of popular Atlanta hotspot Slutty Vegan. Together, they're issuing a delicious challenge to chicken lovers everywhere - try crispy, juicy, pull apart Incogmeato Chik'n Tenders that deliver all the flavor—without the meat – and see how they taste just like the real thing. In fact, they dare you to tear it to believe it.

"We're excited to introduce a plant-based chik'n tender that has the taste and texture of the real thing – it's a real breakthrough experience for chicken tender lovers," says Sara Young, General Manager, Plant-Based Proteins at Kellogg. "Pinky shares Incogmeato's vision for disrupting what people think about plant-based, so she's the perfect partner to help us challenge flexitarians everywhere to try Incogmeato's new plant-based chik'n tenders and discover how they deliver the taste people crave."

A match made in meatless heaven, Pinky Cole and Incogmeato share a mission to make plant-based eating enjoyable for all food lovers. The tasty two-some will host a one-day-only pop-up event this week in Atlanta where they'll prove Incogmeato's plant-based version can go toe-to-toe with any tender out there. On the menu: exclusive Slutty Vegan creations made with Incogmeato's game-changing new Chik'n Tenders including Incogmeato "Side Chik" Tender Basket, Incogmeato Chik'n Tender "Tac-Heaux," and Incogmeato "Mutha Clucker" Chik'n Tender Sandwiches.

"Slutty Vegan is all about daringly bold and delicious food designed to transform the way people think about plant-based eating," said Pinky Cole. "Believe me. I have high standards, and Incogmeato's Chik'n Tenders offer a new opportunity to introduce more people to the world of plant-based eating. I am excited to put my own spin on them and show people how delicious it can be."

Slutty Vegan x Incogmeato Pop-Up Event
If you're local to Atlanta, come on down to the legendary Slutty Vegan restaurant for some delicious, plant-based fast-food style favorites:

• Where: Slutty Vegan Edgewood (484 Edgewood Ave SE, Atlanta, GA 30312)
• When: Wednesday, May 19 from 12 to 7 pm ET
• What: A one-day-only pop-up to taste exclusive Slutty Vegan creations featuring new Incogmeato Chik'n Tenders

Can't make it to the one day only pop-up? You're in cluck! Incogmeato Chik'n Tenders are available nationwide starting this month at select Walmart, Kroger, Meijer, H-E-B, Wegmans, and Southeastern Grocers so you have them on-hand whenever the craving strikes!

To learn more about Incogmeato, visit Incogmeato.com. Follow @IncogmeatoUS on Facebook and Instagram and @Incogmeato on Twitter for all the latest plant-based updates.

To learn more about Pinky Cole, follow @PinkyCole on Facebook and Instagram and @SluttyVeganATL on Twitter.

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2020 were approximately $13.8 billion, comprised principally of snacks and convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's® Better Days purpose platform, we're helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

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SOURCE Kellogg Company

FAQ

What are Incogmeato Chik'n Tenders and when were they launched?

Incogmeato Chik'n Tenders are new plant-based chicken alternatives launched by Kellogg on May 12, 2021.

Where can I purchase Incogmeato Chik'n Tenders?

Incogmeato Chik'n Tenders are available nationwide at select retailers including Walmart, Kroger, and H-E-B starting May 2021.

Who is partnering with Kellogg for the Incogmeato launch?

Kellogg has partnered with Pinky Cole, the founder of Slutty Vegan, for the launch of Incogmeato Chik'n Tenders.

What flavors are available for Incogmeato Chik'n Tenders?

The Incogmeato Chik'n Tenders are available in two flavors: Original and Sweet BBQ.

When and where is the pop-up event featuring Incogmeato Chik'n Tenders?

The pop-up event is on May 19, 2021, from 12 to 7 PM ET at Slutty Vegan in Atlanta.