WONDER ALL THE WAY WITH NORDSTROM THIS HOLIDAY SEASON
Nordstrom (NYSE: JWN) has unveiled a refreshed mobile app to enhance holiday shopping experience, featuring improved search capabilities, personalized recommendations, and trend reports powered by AI. The company is offering free 2-day shipping in over 25 major markets, same-day and next-day pickup options, and free styling services. The retailer has added over 300 new brands through its digital marketplace and introduced various gift selections at different price points. Nordstrom NYC will launch 'The Blizz on 57th Street' installation on November 27, featuring special holiday packages and experiences. Additionally, Nordstrom Rack is expanding its services with buy online pick-up in store at over 100 locations and introducing 'Rush the Rack,' an exclusive app feature for Nordy Club members.
Nordstrom (NYSE: JWN) ha presentato una nuova app mobile per migliorare l'esperienza di shopping durante le festività, con funzionalità di ricerca potenziate, raccomandazioni personalizzate e report sulle tendenze supportati dall'IA. L'azienda offre spedizione gratuita in 2 giorni in oltre 25 mercati principali, opzioni di ritiro lo stesso giorno e il giorno successivo, e servizi di styling gratuiti. Il rivenditore ha aggiunto oltre 300 nuovi marchi attraverso il suo mercato digitale e ha introdotto una varietà di selezioni regalo a diversi livelli di prezzo. Nordstrom NYC lancerà l'installazione 'The Blizz on 57th Street' il 27 novembre, presentando pacchetti e esperienze speciali per le festività. Inoltre, Nordstrom Rack sta ampliando i suoi servizi con il ritiro in negozio dopo acquisto online in oltre 100 località e introducendo 'Rush the Rack', una funzionalità esclusiva dell'app per i membri del Nordy Club.
Nordstrom (NYSE: JWN) ha presentado una nueva aplicación móvil para mejorar la experiencia de compra en las festividades, incluyendo capacidades de búsqueda mejoradas, recomendaciones personalizadas y informes de tendencias impulsados por IA. La compañía ofrece envío gratis en 2 días en más de 25 mercados importantes, opciones de recogida el mismo día y al siguiente, así como servicios de estilo gratuitos. El minorista ha agregado más de 300 nuevas marcas a través de su mercado digital e introducido varias selecciones de regalos a diferentes precios. Nordstrom NYC lanzará la instalación 'The Blizz on 57th Street' el 27 de noviembre, que contará con paquetes y experiencias especiales para las festividades. Además, Nordstrom Rack está expandiendo sus servicios con la compra en línea y recogida en la tienda en más de 100 ubicaciones, e introduciendo 'Rush the Rack', una función exclusiva de la aplicación para los miembros del Nordy Club.
노드스트롬(NYSE: JWN)은 휴일 쇼핑 경험을 향상시키기 위해 개선된 검색 기능, 개인화된 추천 및 AI 기반의 트렌드 보고서를 갖춘 새로워진 모바일 앱을 공개했습니다. 이 회사는 25개 주요 시장에서 무료 2일 배송, 당일 및 익일 픽업 옵션, 무료 스타일링 서비스를 제공하고 있습니다. 소매업체는 디지털 마켓플레이스를 통해 300곳 이상의 새로운 브랜드를 추가했습니다 그리고 다양한 가격대의 선물 선택지를 도입했습니다. 노드스트롬 NYC는 11월 27일 '57번가의 블리츠' 설치를 런칭하며, 특별한 holiday 패키지와 경험을 제공합니다. 또한, 노드스트롬 삭은 100개 이상의 매장에서 온라인 구매 후 매장 픽업 서비스를 확대하고 있으며, 노디 클럽 회원을 위한 exclusive 앱 기능 'Rush the Rack'을 도입하고 있습니다.
Nordstrom (NYSE: JWN) a dévoilé une application mobile renouvelée pour améliorer l'expérience de shopping pendant les fêtes, avec des capacités de recherche améliorées, des recommandations personnalisées et des rapports sur les tendances alimentés par l'IA. L'entreprise propose une livraison gratuite en 2 jours dans plus de 25 marchés principaux, des options de retrait le jour même et le lendemain, ainsi que des services de stylisme gratuits. Le détaillant a ajouté plus de 300 nouvelles marques via son marché numérique et a introduit diverses sélections de cadeaux à différents niveaux de prix. Nordstrom NYC lancera l'installation 'The Blizz on 57th Street' le 27 novembre, proposant des forfaits spéciaux et des expériences pour les fêtes. De plus, Nordstrom Rack élargit ses services avec l'achat en ligne et le retrait en magasin dans plus de 100 lieux et introduit 'Rush the Rack', une fonctionnalité exclusive de l'application pour les membres du Nordy Club.
Nordstrom (NYSE: JWN) hat eine überarbeitete mobile App vorgestellt, um das Einkaufserlebnis während der Feiertage zu verbessern. Diese bietet verbesserte Suchfunktionen, personalisierte Empfehlungen und Trendberichte, die von KI unterstützt werden. Das Unternehmen bietet kostenlosen 2-Tage-Versand in über 25 wichtigen Märkten, Optionen für die Abholung am gleichen Tag und am nächsten Tag sowie kostenlose Styling-Dienste an. Der Einzelhändler hat über 300 neue Marken über seine digitale Marktplatz hinzugefügt und eine Vielzahl von Geschenkoptionen in verschiedenen Preisklassen eingeführt. Nordstrom NYC wird am 27. November die Installation 'The Blizz on 57th Street' starten, die spezielle Feiertagspakete und Erlebnisse bietet. Darüber hinaus erweitert Nordstrom Rack seine Dienstleistungen mit Abholung im Geschäft nach Online-Kauf an über 100 Standorten und führt 'Rush the Rack', eine exklusive App-Funktion für Mitglieder des Nordy Clubs, ein.
- Introduction of enhanced mobile app with AI-powered features
- Addition of 300+ new brands through digital marketplace
- Expansion of services with buy online pick-up in store at 100+ Nordstrom Rack locations
- Free 2-day shipping offering in 25+ major markets
- None.
Insights
This holiday season update, while extensive, represents routine marketing initiatives rather than material business developments. The key elements - app refresh, holiday promotions and NYC experiences - are standard seasonal retail activities that don't significantly impact Nordstrom's financial outlook or stock value.
While the expanded digital capabilities and Rack store services show operational improvements, these are incremental enhancements rather than transformative changes. The 300 new brands through the digital marketplace could provide some revenue diversification, but without specific financial projections or performance metrics, the impact remains speculative.
The focus on omnichannel services and loyalty program optimization aligns with industry trends but doesn't present a competitive advantage that would materially affect investor sentiment or stock performance.
Nordstrom Unveils a Refreshed App to Make Holiday Shopping More Seamless, Find Perfect Gifts for Everyone in Store and Online
On November 27, Nordstrom NYC will unveil a spectacular larger-than-life immersive installation, The Blizz on 57th Street. The festive takeover transforms the flagship to create both a shopping destination and a visual spectacle, offering customers an unforgettable seasonal experience. Nordstrom is also giving customers the opportunity to purchase iconic NYC experience packages for a memorable holiday in the Big Apple. No matter where and how customers choose to shop, Nordstrom is here to bring joy and be the one-stop shop for all their holiday needs.
An Enhanced Digital Experience
Customers can stay digitally connected to shop anywhere, anytime, with convenience at their fingertips. Starting with a vibrant new look and feel on the homepage, the refreshed app aims to inspire and make the experience feel more personal. Shopping at Nordstrom has never been easier, whether customers choose to shop online or in-store, Nordstrom is here to serve them on their terms. Here are some of the ways the reimagined mobile app is making shopping more magical this holiday season:
Get Inspired
With a quick swipe, Nordstrom has made it easy for customers to access unique editorial content to stay on top of the latest fashion and beauty trends. From runway-inspired looks to street style must-haves, Nordstrom is here to keep customers excited about getting dressed. The refreshed app has interactive new features like trend reports, which blend the expertise of Nordstrom's stylists with the power of generative AI to scale and deliver the most relevant trends. Users can interact with the Style Swipes feature which makes product recommendations based on their habits and preferences. Customers will also find fun and approachable styling videos to help inspire their sartorial sense.
Personalized Recommendations
Nordstrom aims to make customers feel good and look their best and whether they choose to shop in store or engage digitally, the personal connection they have with Nordstrom should remain the same. Just like working with their favorite stylist in store, the more customers interact with the Nordstrom app, the better the app will get to know them through enhanced learning features, making for better and more personalized recommendations. With the new capabilities of the refreshed app, customers will be served with more brands and products that matter to them, along with inspirational content to bring it all together.
Find Favorites Faster
Gone are the days of scrolling through endless pages of irrelevant search results. The refreshed Nordstrom app makes it even easier for customers to find exactly what they have in mind. They can simply describe what they are looking for in their own words and the app does the rest using improved search capabilities. Whether they are thinking about a 'cozy red sweater' or a 'sparkly party dress,' their perfect match is just a click away.
It Pays to be Loyal with the Nordy Club
As members of the Nordy Club, customers earn points towards Nordstrom Notes every time they shop and can use these Notes to spend on the things they love. They will now be able to see their available Nordstrom Notes and Nordy Club loyalty level benefits at the top of the Home tab. As they stock up on gifts for everyone on their list, they can track their rewards in real time. The Nordy Club is free to join with many great benefits, including beauty perks for members and early access to the annual Anniversary sale for cardmembers. Learn more about The Nordy Club.
Convenient Services for a Season of Joy and Wonder
Get it Fast with Same-Day, Next-Day Order Pick Up and Free 2-Day: Throughout the holiday season, customers can filter on Nordstrom.com for same-day and next-day order pickup to get their orders faster. Simply choose same-day or next-day pick up when completing an online order and select the most convenient Nordstrom, Nordstrom Local or Nordstrom Rack store to pick up the order. Plus, free two-day shipping is available on thousands of items in over 25 major markets. As always, Nordstrom.com offers free shipping and returns at any store.
Get Free Gift and Style Help: Finding the right gifts for everyone on their list can be daunting, but Nordstrom is here to help. With thousands of knowledgeable stylists available, customers can shop for the perfect gift and find a look for any occasion—all free of charge. They can request a look from a stylist on the Nordstrom app or schedule an appointment to visit in-store. Nordstrom is ready to meet customers wherever they are
Wonderous Gifts for Everyone, at Every Budget
Discover many moments of magic this holiday season with wonderful gifts from beloved brands and find something for everyone at every price point. Nordstrom has all the gifting needs covered this season so customers can focus on what's important: celebrating the season with loved ones.
Explore the Nordstrom Holiday gift hub and let inspiration take flight. With thoughtfully curated lists that are designed to inspire and awe, from "Wonderful Gifts for Him" to "Cozy All the Way", this is just another way Nordstrom is making holiday shopping easier and more enjoyable.
This year, there's even more to choose from with more than 300 new brands this Holiday season through the newly launched digital marketplace. This means more choices for holiday must-haves like novelty sweaters, holiday décor and gifts for everyone.
[BROWSE THE NORDSTROM HOLIDAY 2024 LOOKBOOK HERE]
Wonder All the Way with the Best Gifts Under
Customers can shop from a magical gift selection at Nordstrom, where they'll discover gifts for any budget including under
Get Dressed for the Holiday Season
Nordstrom is here to help customers with standout looks that let their holiday spirit shine. Whether they're hosting an intimate gathering with loved ones or making an entrance at the season's most festive soiree, Nordstrom has a wide array of party-perfect pieces that will help everyone celebrate in style. Discover the magic of dressing up with favorites like AllSaints, Farm Rio, Favorite Daughter, JW PEI, Reformation, MANGO, Princess Polly, Staud and Open Edit. Layer up with warm winter essentials from The North Face, Canada Goose, Moncler, Varley and Barbour. For that extra sparkle, accessorize with statement pieces from Bony Levy, Ettika, Lizzie Fortunato and Monica Vinader. With expert stylists who are ready to serve, every holiday wardrobe will be perfectly picked to capture those holiday memories in style.
Festive Experiences that Spark Joy
Nordstrom invites customers to celebrate the season with experiences and events that will get everyone into the holiday spirit. From virtual events with fashion experts to festive in-store experiences across the country including letters to Santa, magical breakfasts, Holiday Glam Up Days, the one-day-only Beauty Bash and more, join Nordstrom for memorable experiences the whole family will love. To capture holiday memories, Nordstrom is partnering with Shutterfly to help customers commemorate the joy of the holidays with free personalized ornaments, family photos with Santa and a Shutterfly discount.
There's also no place like
Nordstrom is also offering two different iconic NYC experience packages available for purchase. The first package includes a four-night stay at the JW Marriott Essex House, tickets to either the "Radio City Christmas Spectacular" or "The Nutcracker," a dining experience at the Plaza Hotel or in Central Park at the Boathouse or Tavern on the Green, and a shopping spree with a stylist at Nordstrom's NYC flagship. The second package features tickets to Mariah Carey's Christmas Time Concert, a dining experience at Nordstrom's NYC Icon Lounge, appointments to get glam for the occasion, and more. Both packages promise an unforgettable holiday experience in the Big Apple. While these packages are available in a limited quantity, customers also have the exciting opportunity to enter two sweepstakes for a chance to win a Nordstrom NYC holiday experience.
Learn about all events and experiences this holiday season on the Nordstrom Festive Experiences site.
Celebrate the Holidays with Nordstrom Rack and Shop the Greatest Gifts of All Time
Nordstrom Rack is the gift-giving G.O.A.T. this holiday season with an expanded selection of great brands at great prices. Whether customers are shopping for holiday gifts, or looking for festive looks, Nordstrom Rack is delivering new holiday styles daily from the brands customers know and love. Find the latest trends and must-have items in-store and online, and this year, Nordstrom Rack is making it even easier to shop with the addition of convenient services like buy online pick-up in store (BOPUS) in more than 100 Nordstrom Rack stores and Rush the Rack, an exclusive new app feature for Nordy Club members notifying them early about the latest new arrivals, so they can be first to shop.
Shop the Greatest Gifts of All Time at Nordstrom Rack
Nordstrom Rack is the destination for holiday shopping with the greatest gifts of all time from the top brands customers love at up to 70 percent off. It is even easier to shop on a budget with gift shops across every price point, starting at
Rack Up the Deals
Kick-off the holiday season in style with sparkly new arrivals from brands like Free People, Steve Madden, Kate Spade New York, Marc Jacobs, Vince and more. Nordstrom Rack has everyone covered head-to-toe whether they're shopping for cozy pieces for a night-in by the fire, festive looks for holiday parties or the latest trends in beauty and skincare. Score big on the brands everyone loves during Black Friday and Cyber Monday. Customers can find huge savings during the Rack Friday Clearance event, Black Friday/Cyber Monday flash events and limited-time sales.
Seamless Services New This Season
Making holiday shopping easy and fun is a priority, and this holiday season Nordstrom Rack is excited to introduce buy online, pick-up in store at more than 100 Nordstrom Rack stores. Everyone can now enjoy free same-day pick up at selected Nordstrom Rack stores when they purchase from NordstromRack.com and take advantage of extended returns on eligible purchases made from October 7 through December 24. Purchases made between those dates can be returned through January 15, or 30 days after in-store purchase, or 40 days after online purchase—whichever is later.
Starting on November 18, the Rush the Rack app feature will be available exclusively to Nordy Club members. With this new feature, Nordy Club members will get a special notification and be the first to know about new in-store arrivals from the brands they love, so they can shop early. These benefits are just another way Nordstrom Rack helps make shopping more seamless and enjoyable
About Nordstrom
At Nordstrom, Inc. (NYSE: JWN), we exist to help our customers feel good and look their best. Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we're building on as we provide convenience and true connection for our customers. Our interconnected model enables us to serve customers when, where and how they want to shop – whether that's in-store at more than 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations or digitally through our Nordstrom and Rack apps and websites. Through it all, we remain committed to leaving the world better than we found it.
MEDIA CONTACT:
Julie Ly
Nordstrom, Inc.
Julie.Ly@nordstrom.com
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SOURCE Nordstrom, Inc.
FAQ
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