NORDSTROM NYC TRANSFORMS WITH THE BLIZZ ON 57TH STREET HOLIDAY TAKEOVER STARRING JOHN WATERS AND FRAN DRESCHER
Nordstrom NYC unveils 'The Blizz on 57th Street' holiday campaign at its flagship store, featuring larger-than-life inflatable characters voiced by John Waters and Fran Drescher. The installation, part of the Wonder All the Way campaign, transforms the store with interactive elements including Mr. Blizz at the entrance, Pigeonthia (a fortune-telling pigeon), and Wonder Ring (a token-operated machine). The experience includes a treasure map with sticker collection and the return of the Santa Snow Show from November 29th through December 24th. The display will run through January 5th, 2025, creating an immersive shopping destination and visual spectacle.
Nordstrom NYC presenta la campagna natalizia 'The Blizz on 57th Street' nel suo flagship store, con personaggi gonfiabili in grande stile doppiati da John Waters e Fran Drescher. L'installazione, parte della campagna Wonder All the Way, trasforma il negozio con elementi interattivi tra cui Mr. Blizz all'ingresso, Pigeonthia (un piccione che legge il futuro) e Wonder Ring (una macchina a gettoni). L'esperienza include una mappa del tesoro con collezione di adesivi e il ritorno dello Santa Snow Show dal 29 novembre al 24 dicembre. L'esposizione sarà attiva fino al 5 gennaio 2025, creando una meta di shopping immersiva e uno spettacolo visivo.
Nordstrom NYC lanza la campaña navideña 'The Blizz on 57th Street' en su tienda emblemática, con personajes inflables de gran tamaño presentados por John Waters y Fran Drescher. La instalación, parte de la campaña Wonder All the Way, transforma la tienda con elementos interactivos, incluyendo a Mr. Blizz en la entrada, Pigeonthia (una paloma adivina) y Wonder Ring (una máquina de fichas). La experiencia incluye un mapa del tesoro con colección de pegatinas y el regreso del Santa Snow Show desde el 29 de noviembre hasta el 24 de diciembre. La exhibición se llevará a cabo hasta el 5 de enero de 2025, creando un destino de compras inmersivo y un espectáculo visual.
Nordstrom NYC가 플래그십 스토어에서 'The Blizz on 57th Street' 홀리데이 캠페인을 공개합니다. 여기에는 John Waters와 Fran Drescher의 목소리가 담긴 거대 풍선 캐릭터들이 등장합니다. Wonder All the Way 캠페인의 일환으로, 이 설치물은 매장을 변화시키며 Mr. Blizz가 입구에 등장하고, Pigeonthia(운세를 점치는 비둘기)와 Wonder Ring(토큰으로 작동하는 기계)가 포함되어 있습니다. 이 경험에는 스티커 수집이 포함된 보물 지도가 제공되며, 11월 29일부터 12월 24일까지 Santa Snow Show가 다시 돌아옵니다. 이 전시는 2025년 1월 5일까지 진행되며, 몰입감 있는 쇼핑 공간과 시각적 볼거리를 제공합니다.
Nordstrom NYC dévoile la campagne de vacances 'The Blizz on 57th Street' dans son magasin phare, mettant en vedette des personnages gonflables de grande taille doublés par John Waters et Fran Drescher. L'installation, qui fait partie de la campagne Wonder All the Way, transforme le magasin avec des éléments interactifs, notamment Mr. Blizz à l'entrée, Pigeonthia (un pigeon qui prédit l'avenir) et Wonder Ring (une machine à jetons). L'expérience comprend une carte au trésor avec collection d'autocollants et le retour du Santa Snow Show du 29 novembre au 24 décembre. L'exposition sera ouverte jusqu'au 5 janvier 2025, créant une destination de shopping immersive et un spectacle visuel.
Nordstrom NYC präsentiert die Feiertagskampagne 'The Blizz on 57th Street' in seinem Flagship-Store, mit überlebensgroßen aufblasbaren Charakteren, die von John Waters und Fran Drescher synchronisiert werden. Die Installation, Teil der Wonder All the Way-Kampagne, verwandelt den Laden mit interaktiven Elementen, einschließlich Mr. Blizz am Eingang, Pigeonthia (einer Wahrsage-Taube) und Wonder Ring (einem Token-betriebenen Automaten). Das Erlebnis umfasst eine Schatzkarte mit Sticker-Sammlung und die Rückkehr der Santa Snow Show vom 29. November bis zum 24. Dezember. Die Ausstellung läuft bis zum 5. Januar 2025 und schafft ein immersives Einkaufserlebnis und visuelles Spektakel.
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The festive takeover transforms the flagship to create both a shopping destination and a visual spectacle, offering customers an unforgettable seasonal experience. The Blizz on 57th Street features a cast of larger-than-life inflatable characters voiced by the legendary filmmaker and actor John Waters and the unmistakable voice of actress Fran Drescher. These inflatables, inspired by iconic fictional
The campaign is conceived by a collective of creative visionaries led by Thom Bettridge, editor in chief of i-D Magazine, Matthew Mazzuca, former creative director of Barneys New York, illustrator & animator Anthony Ferrara, artist & production designer Desi Santiago, and long-time graphic designer behind Balenciaga, Gian Gisiger, all brought together by Justinian Kfoury of Total Management.
"We are beyond excited to bring The Blizz on 57th Street to life at the Nordstrom NYC flagship this holiday season," says Olivia Kim, SVP of Creative Merchandising. "Nordstrom has always strived to be a platform for discovery and we look forward to infusing the joy of the holidays with the unique spirit of
Along with Mr. Blizz at the entrance, Nordstrom NYC's interior is transformed with a cast of endearing and playful characters including Pigeonthia, a mystical, fortune-telling pigeon providing guests with insights into their futures. Wonder Ring, an interactive token-operated machine dispensing whimsical rings that correspond with each guest's fortune. Additionally, visitors are guided through the experience with a treasure map featuring a collect-them-all sticker book to find all the Blizzy creatures for a chance to win exciting prizes. The cast of Mr. Blizz's friends offer delight and surprise around every corner, embodying the magic of the holiday season where possibilities feel boundless.
Nordstrom NYC will also welcome back the ever-popular Santa Snow Show starting on November 29th through December 24th, with daily performances featuring special characters throughout the store. Santa will be available to take 'elf-ies' with children on lower level 2.
The Blizz on 57th Street will be on display at the Nordstrom NYC Men's & Women's stores starting today through January 5th, 2025. This experience at Nordstrom NYC will captivate hearts and imaginations alike, making this holiday season unforgettable for visitors of all ages.
Blizz on 57th Street Hero Characters
- Mr. Blizz is the embodiment of the fizzy blizzy substance that powers this holiday activation. He presides over the 57th street entrance spreading holiday cheer and good vibes.
- Pigeonthia (voiced by John Waters) is a savvy
New York pigeon who has gained the power to tell the future. He announces his presence with bombastic incantations and offers guests fortunes connecting to different characteristics including chaos, kindness, glamor, courage, prudence and friendship. - Wonder Ring (voiced by Fran Drescher) is a lost engagement ring that presides over the coin-operated ring machines, which contain rings corresponding to the fortunes given by Pigeonthia.
Blizz on 57th Street Speaking and Supporting Characters
- Dimmy (voiced by John Waters) & Quasar (voiced by Fran Drescher) are burnt out stars who want to chill.
- Rose (voiced by John Waters), Ruby, & Violet (voiced by Fran Drescher) are chatty lipsticks who hang out and gossip.
- Connor (voiced by John Waters) & Connie (voiced by Fran Drescher) are humble department store cones who might be worried someone might slip or step in the wrong place.
- Fritz the Friendly Pretzel (voiced by John Waters) is the nice big softy that pays saccharine compliments to passersby.
- Fifi The Foulard (voiced by Fran Drescher) is the forgotten scarf that doesn't remember anything.
- Drizzle The Anxious Umbrella (voiced by John Waters) is the lonely umbrella that is ready to complain to anyone who will listen.
- Smolder (voiced by John Waters) & Schmutzi (voiced by Fran Drescher) are rough and ready
New York smoke stacks that have been around the block a few times. - Carla The Carrot (voiced by Fran Drescher) is preparing for her first acting gig as a snowman's nose.
- Supporting Characters include: Macintosh, The Littlest Big Apple, The Blizzy Fizzies, The Candy Canes, Jasmine, Vetiver, Wanda The Watch.
PHOTOGRAPHY CREDIT
Jack Koto and Connie Zhou
VIDEOGRAPHY CREDIT
Jacob Hiss
Download assets here
NORDSTROM NYC
Men's Store: 235 West 57th Street
Women's Store: 225 West 57th Street
ABOUT NORDSTROM
At Nordstrom, Inc. (NYSE: JWN), we exist to help our customers feel good and look their best. Since starting as a shoe store in 1901, how to best serve customers has been at the center of every decision we make. This heritage of service is the foundation we're building on as we provide convenience and true connection for our customers. Our interconnected model enables us to serve customers when, where and how they want to shop – whether that's in-store at more than 350 Nordstrom, Nordstrom Local and Nordstrom Rack locations or digitally through our Nordstrom and Rack apps and websites. Through it all, we remain committed to leaving the world better than we found it.
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