Jones Soda Secures Distribution at Kroger for New Special Release Series

Rhea-AI Summary

Jones Soda Co. (OTCQB: JSDA) has launched its Special Release series of limited-edition flavors at over 1,800 Kroger stores. This series features fan favorites like Birthday Cake Soda and Pineapple Cream Soda, with flavors changing every six months, aimed at driving sales through unique offerings. The partnership reflects a successful year, with significant sales growth surpassing the craft soda category. The strategy is expected to innovate and create a new revenue stream, following three quarters of increasing revenues and profitability.

Positive

• Launch of Special Release series in over 1,800 Kroger stores.
• Sales growth in Kroger surpasses the overall craft soda category.
• Introduction of new 12-pack varieties to penetrate mass market and club channels.
• Three consecutive quarters of increased revenues and profitability.

Negative

• None.

Limited-Edition Flavors Now Carried at 1,800+ Stores, Will Change Every Six Months

SEATTLE, June 03, 2021 (GLOBE NEWSWIRE) -- Jones Soda Co. (OTCQB: JSDA), the original craft soda known for its unconventional flavors and user-designed label artwork, announced today that it has secured distribution for its new Special Release series of limited-edition flavors at more than 1,800 Kroger stores across the country. The agreement highlights the appeal of the Special Release program, which can help retailers drive sales by offering a rotating series of unique soda flavors that can generate demand in a manner similar to seasonal craft beers.

The program has just launched with Birthday Cake Soda and Pineapple Cream Soda, two fan favorites from Jones Soda’s archives. Special Release SKUs will change every six months with revivals of other popular products not in the company’s current lineup as well as with new one-of-a-kind flavors that fit Jones Soda’s fun, iconoclastic brand personality.

Kroger committed to the program because of its support for product innovation as well as its longtime successful relationship with Jones Soda. Over the past year alone, sales of the company’s products across the Kroger system have grown significantly and outpaced the overall craft soda category.

“Kroger’s decision to carry our Special Release series is a strong validation of our strategy of adding limited-edition flavors to our standard lineup,” said Mark Murray, president and CEO of Jones Soda. “With the allure of limited-time-only products as well as the pipeline of innovation we are creating by using this program to test new flavors, we are creating a new revenue stream that will help us continue on our current growth trajectory.”

The Special Release program is one of two Jones Soda line extensions announced earlier this year to advance a strategic growth plan that has delivered three consecutive quarters of increased revenues and profitability. The company also introduced its first mass-market variety 12-packs, including a Fan Faves Variety Pack bundling Jones’ top-selling Cream Soda, Berry Lemonade, Orange Cream and Green Apple flavors, and a Mixer Variety Pack containing Jones Cola, Lemon Lime and Ginger Beer targeting today’s craft cocktail and at-home DIY trends. Both packs are expected to increase company penetration in the mass market and club channels.

About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.^® (OTCQB: JSDA) markets and distributes premium beverages under the Jones^® Soda and Lemoncocco^® brands. A leader in the premium soda category, Jones Soda is made with pure cane sugar and other high-quality ingredients, and is known for packaging that incorporates ever-changing photos sent in from its consumers. Jones’ diverse product line offers something for everyone – pure cane sugar soda, zero-calorie soda and Lemoncocco non-carbonated premium refreshment. Jones is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. For more information, visit www.jonessoda.com or www.myjones.com or www.drinklemoncocco.com.

Investor Relations Contact
Cody Slach and Cody Cree
Gateway Investor Relations
1-949-574-3860
JSDA@gatewayir.com

Media Relations Contact
Jim Capalbo
jim@jillschmidtpr.com

FAQ

What is the Special Release series by Jones Soda Co. (JSDA)?

The Special Release series includes limited-edition flavors like Birthday Cake Soda and Pineapple Cream Soda, launched at over 1,800 Kroger stores.

How often will Jones Soda (JSDA) change its special flavors?

The special flavors will change every six months, featuring fan favorites and new creations.

How has the sales performance of Jones Soda (JSDA) been at Kroger?

Sales of Jones Soda products at Kroger have significantly grown and outpaced the overall craft soda category.

What is the expected impact of the new 12-pack varieties for Jones Soda (JSDA)?

The new 12-pack varieties aim to increase penetration in the mass market and club channels, aligning with current consumer trends.

What business strategy is Jones Soda Co. (JSDA) following for growth?

Jones Soda is focusing on product innovation through limited-time offerings and strategic partnerships to create new revenue streams.