Jones Soda Kicks Off Charitable Partnership with Folds of Honor on Special 4th of July 12-Pack

Rhea-AI Summary

Jones Soda (JSDA) has announced a charitable partnership with Folds of Honor, a nonprofit providing educational scholarships to families of fallen or disabled U.S. service members and first responders. To kick off the collaboration, Jones Soda will donate 50% of profits from a special 4th of July 12-pack featuring three popular flavors—Strawberry Lime, Cream Soda, and Berry Lemonade. The pack, adorned with the Folds of Honor flag symbol, is available for purchase on the Jones Soda website, with delivery in time for 4th of July. The partnership will extend to the Jones+ Caffeine energy drink line, available across multiple retail channels, including military and grocery stores. CEO David Knight emphasized the importance of supporting military veterans and first responders, while Folds of Honor's CEO, Lt Col Dan Rooney, highlighted the significance of the partnership in raising funds and awareness for their mission.

Positive

• Jones Soda will donate 50% of profits from a special 4th of July 12-pack to Folds of Honor.
• Partnership with Folds of Honor enhances visibility and supports a worthy cause.
• The 12-pack features three top flavors: Strawberry Lime, Cream Soda, and Berry Lemonade.
• Jones+ Caffeine energy drink line will also be co-branded with Folds of Honor.
• Jones+ products will be available across various retail channels, including military stores.

Negative

• No direct financial benefit or revenue increase for Jones Soda outlined in the partnership announcement.

Company Will Donate 50% of Profits on Co-Branded Red, White and Blue Packs Featuring Three Top Jones Flavors

SEATTLE, June 18, 2024 /PRNewswire/ -- Jones Soda Co. (CSE: JSDA) (OTCQB: JSDA), the original craft soda known for its great taste, unconventional flavors and iconic brand, today announced a charitable partnership with Folds of Honor, a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of fallen or disabled U.S. service members and first responders. The partnership is launching with a 50% donation of the profits on all sales of a special 4^th of July red, white and blue 12-pack featuring the Folds of Honor's folded flag symbol on Jones' 12 oz bottle labels.

The new deal pack includes four bottles each of Jones' Strawberry Lime, Cream Soda and Berry Lemonade flavors and is available for purchase at https://www.jonessoda.com/collections/12-packs/ Orders placed by June 25th will be shipped to arrive in time for 4^th of July celebrations. The pack will continue to be sold on the Jones website on an ongoing basis, with a planned expansion to the retail channel next year.

This summer, Jones will extend the partnership to the Jones+ Caffeine energy line, which will again be co-branded with the Folds of Honor marks. The Jones+ line adds a functional level of caffeine (160mg) per 16 oz can to Jones' cane sugar soda flavors to provide a boost of get-up-and-go any time of day. It currently comes in top Jones flavors Green Apple, Berry Lemonade, MF Grape and Cola. The Jones+ product will be available for all retail channels of trade including military, convenience, grocery and mass.

"Every American owes a debt of gratitude to the military veterans and first responders who help protect our liberties and our lives. I can't think of a more worthy cause for our company to support," said David Knight, CEO of Jones Soda. "With 91% of funds donated to Folds of Honor going directly to scholarships, these promotions mark the first steps in a long-term partnership that will help make a genuine difference in the life of every recipient."

"We are grateful to Jones Soda, its outstanding team and its customers for supporting our recipients who deserve and need our help," said Lt Col Dan Rooney, founder and CEO of Folds of Honor.  "Jones' decision to donate to our mission will not only enhance our ability to fund scholarships but also increase our visibility among consumers who purchase our co-branded products online or in retail stores. Raising funds and awareness is important to our mission, and this relationship will be an excellent vehicle for doing that."

About Jones Soda Co.

Jones Soda Co.^® (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer with a subsidiary dedicated to cannabis products. The company markets and distributes premium craft sodas under the Jones^® Soda brand, and a variety of cannabis products under the Mary Jones brand.  Jones' mainstream soda line is sold across North America in glass bottles, cans and on fountain and slush machines through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Washington. For more information, visit www.jonessoda.com.

About Folds of Honor

Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of fallen or disabled military and first responders. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school, and post-graduate work, including a master's degree, doctorate, or professional program. Since its inception in 2007, Folds of Honor has awarded more than 52,000 scholarships totaling about $244 million in all 50 states. Among the students served, 45 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on Candid. Folds of Honor was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship, visit foldsofhonor.org

 

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SOURCE Jones Soda

FAQ

What is Jones Soda's partnership with Folds of Honor?

Jones Soda has partnered with Folds of Honor to donate 50% of profits from a special 4th of July 12-pack to support educational scholarships for families of fallen or disabled U.S. service members and first responders.

How much of Jones Soda's profits from the 4th of July 12-pack will be donated?

Jones Soda will donate 50% of the profits from the special 4th of July 12-pack to Folds of Honor.

What flavors are included in the Jones Soda special 4th of July 12-pack?

The special 4th of July 12-pack includes four bottles each of Strawberry Lime, Cream Soda, and Berry Lemonade flavors.

When can customers purchase the Jones Soda 4th of July 12-pack?

Customers can purchase the 4th of July 12-pack on the Jones Soda website, with orders placed by June 25th arriving in time for 4th of July celebrations.

Will the Jones Soda and Folds of Honor partnership extend beyond the 4th of July 12-pack?

Yes, the partnership will extend to the Jones+ Caffeine energy drink line, with products available across various retail channels.