Jones Soda Enters the $19.1B Craft Mixer Category with New Jones Premium Craft Mixers

Rhea-AI Summary

Jones Soda Co. (CSE: JSDA, OTCQB: JSDA) has announced its entry into the $19.1 billion craft mixer category with the launch of Jones Premium Craft Mixers. The new range includes six flavors, sold in 7.5-ounce single-size cocktail four-packs, and a mixed six-pack that requires only the addition of vodka. These products will be available nationally by Fall 2024. The launch follows Jones Soda's recent ventures into mini soda cans and pre-mixed alcohol products. CEO David Knight emphasized the company's flavor mastery and commitment to expanding beyond craft soda. The craft mixer market is experiencing an 8.2% CAGR and strong growth in premium segments.

Positive

• Jones Soda's entry into the $19.1 billion craft mixer market.
• New product range includes six flavors catering to premium market demand.
• National distribution secured with anchor retailer, available Fall 2024.
• Recent expansion into mini cans and pre-mixed alcohol products shows growth.
• Craft mixer market has an 8.2% CAGR, indicating strong growth potential.

Negative

• Potential for increased competition in the craft mixer market.
• Operational challenges and costs associated with new product launch.

National Anchor Retailer Secured as Cult Favorite Craft Soda Brand Brings its Iconic Taste to New 7.5 Ounce Craft Cocktail Formulations

SEATTLE, June 4, 2024 /PRNewswire/ -- Jones Soda Co. (CSE: JSDA, OTCQB: JSDA), announces today its new Jones Premium Craft Mixers. The craft soda market leader continues its success in expanding to a high-growth beverage company with the new product range, which launches with a national anchor retailer and product shipping to all retailers in Fall 2024.

The new Jones Premium Craft Mixers feature 7.5 ounce singles-size cocktails sold in four-packs, with six different flavors including:  Tantalizing Tonic Water with a hint of Cucumber, Fizzical Club Soda with a hint of Lemon, Crisp Ginger Beer with a hint of Lime, Glorious Margarita Mix with a hint of Jalapeno, Sparkling Pink Grapefruit with a Hint of Lavender, and Cosmo Cranberry with a hint of Rosemary.  All flavors will feature a light touch of botanicals to add flavor.  There is also a mixed six-pack which requires only the addition of Vodka, containing Sparkling Pink Grapefruit, Cosmo Cranberry, and Crisp Ginger Beer.  Each Jones Premium Craft Mixer takes the hassle out of making a great, mixologist-level cocktail, carefully balanced with the finest ingredients. Just add premium spirits (and your own twist if you wish,) and you're ready to cocktail!

"Jones Premium Craft Mixers were born out of a real customer demand and mark another successful step as a leading beverage company," said David Knight, CEO of Jones Soda. "It demonstrates our flavor mastery that our fans know and love, adapted to a range of traditional and cutting edge cocktail blends.  After all, why would you dilute any premium spirits with a lesser mixer?"

The new Jones product taps into the $19.1B craft mixer category, which has an 8.2% CAGR as well as accelerated growth in the premium and super-premium segments of the category. Jones Premium Craft Mixers follow Jones' recent expansion into 7.5 ounce soda cans with Mini Jones, the first national craft soda brand to do so, along with U.S. and Canadian expansion into food service with Dot Foods USA/Canada, and pre-mixed alcohol products with Spiked Jones. All these products demonstrate Jones' growth from a craft soda company to a total beverage solution.

"There is a spirit and imagination of where Jones can be in addition to craft soda that is alive today with our fans and customers,' added Knight. "Our Premium Craft Mixers are a part of the story." Jones Premium Craft Mixers' anchor retailer will carry three different tastes along with the Vodka Variety Pack, with more retailers across the country to come.

About Jones Soda Co.
Jones Soda Co.^® (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer with a subsidiary dedicated to cannabis products. The company markets and distributes premium craft sodas under the Jones^® Soda brand, and a variety of cannabis products under the Mary Jones brand.  Jones' mainstream soda line is sold across North America in glass bottles, cans and on fountain and slush machines through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Washington. For more information, visit www.jonessoda.com, www.myjones.com, or https://gomaryjones.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/jones-soda-enters-the-19-1b-craft-mixer-category-with-new-jones-premium-craft-mixers-302163605.html

SOURCE Jones Soda

FAQ

What is the new product announced by Jones Soda?

Jones Soda announced the launch of Jones Premium Craft Mixers, a range of six flavors sold in 7.5-ounce single-size cocktail four-packs and a vodka variety pack.

When will Jones Premium Craft Mixers be available?

Jones Premium Craft Mixers will be available nationally by Fall 2024.

What flavors are included in Jones Premium Craft Mixers?

The flavors include Tantalizing Tonic Water, Fizzical Club Soda, Crisp Ginger Beer, Glorious Margarita Mix, Sparkling Pink Grapefruit, and Cosmo Cranberry.

What is the market value of the craft mixer category?

The craft mixer category is valued at $19.1 billion.

What is the CAGR of the craft mixer market?

The craft mixer market has a compound annual growth rate (CAGR) of 8.2%.

Which stock symbols represent Jones Soda?

Jones Soda is represented by the stock symbols CSE: JSDA and OTCQB: JSDA.