Jones Soda Birthday Cake Slurpee Drink Debuts in Select 7-Eleven Stores
Jones Soda Co (OTCQB: JSDA) announced the limited-time availability of its popular Birthday Cake Slurpee at participating 7-Eleven stores in the Pacific Northwest through August 2021. This flavor, reminiscent of yellow cake, was relaunched in bottles to celebrate Jones Soda's 25th anniversary. Additionally, 7-Eleven will celebrate its 94th birthday in July by offering a free small Slurpee coupon to 7Rewards app members, which can be used to redeem the Jones Birthday Cake Slurpee. This collaboration aims to boost sales and expand Jones Soda's presence in convenience stores.
- Collaboration with 7-Eleven enhances brand visibility.
- Limited-time Slurpee offering can increase sales volume.
- Three consecutive quarters of increased revenues and profitability reported.
- None.
Limited Time Offering Will be Available in Participating Pacific Northwest Stores through August 2021
SEATTLE, June 18, 2021 (GLOBE NEWSWIRE) -- Jones Soda Co. (OTCQB: JSDA), the original craft soda known for its unconventional flavors and user-designed label artwork, today announced that its popular Birthday Cake flavor will be available as a Slurpee® drink in participating 7-Eleven® stores across the Pacific Northwest from now through August.
The sweet buttery vanilla Birthday Cake flavor, reminiscent of yellow cake, is a fan favorite that was recently relaunched in bottles as a 25th anniversary limited-edition item.
7-Eleven will celebrate its 94th birthday during the month of July by dropping one free small Slurpee drink coupon into the accounts of all 7Rewards® loyalty app members. The personalized offer can be used to grab a Jones Birthday Cake Slurpee drink at participating stores in the Pacific Northwest, and is redeemable the entire month of July.
“The Jones Birthday Cake Slurpee drink is the latest in a series of collaborations we’ve had with 7-Eleven over the years and is a tribute to the ongoing appeal of our distinctive soda flavors,” said Mark Murray, president and CEO of Jones Soda. “We look forward to continuing to work with 7-Eleven on projects that provide awesome experiences for customers.”
The collaboration advances Jones Soda’s efforts to build sales of its fountain concentrate syrups, as well as to expand its footprint in the convenience store, fountain and foodservice channels. Both initiatives are part of a strategic plan that has yielded three consecutive quarters of increased revenues and profitability.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under the Jones® Soda and Lemoncocco® brands. A leader in the premium soda category, Jones Soda is made with pure cane sugar and other high-quality ingredients, and is known for packaging that incorporates ever-changing photos sent in from its consumers. Jones’ diverse product line offers something for everyone – pure cane sugar soda, zero-calorie soda and Lemoncocco non-carbonated premium refreshment. Jones is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. For more information, visit www.jonessoda.com or www.myjones.com or www.drinklemoncocco.com.
Investor Relations Contact
Cody Slach and Cody Cree
Gateway Investor Relations
1-949-574-3860
JSDA@gatewayir.com
Media Relations Contact
Jim Capalbo
jim@jillschmidtpr.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6f2dffe3-05e9-4f40-82c9-2e7caaf8d752
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