Jones Soda 1st National Craft Soda Brand to Launch 7.5 Ounce Cans with Jones Minis, Product Featured in 700 U.S. Walmart Stores

Rhea-AI Summary

Jones Soda Co. (CSE: JSDA, OTCQB: JSDA) has launched its new 7.5 ounce mini cans, branded as Jones Minis, available in 700 Walmart stores across the U.S. The mini cans, containing four of Jones' popular flavors, are caffeine-free and ideal for various occasions. The launch will be supported by a nationwide sampling campaign, starting at the Bentonville Bike Fest from May 23-26, 2024. Jones Soda aims to expand Jones Minis across more retailers and into Canadian markets by Fall 2024. CEO David Knight highlights this as another first for the brand, reinforcing Jones Soda's reputation for innovation. The company also plans further growth into alcohol, food service, and cannabis sectors.

Positive

• Jones Soda launches Jones Minis in 700 Walmart stores.
• Product available in four popular flavors and caffeine-free.
• Nationwide sampling campaign starting at Bentonville Bike Fest.
• Planned expansion to more retailers and Canadian markets by Fall 2024.
• Entry into new beverage formats, including alcohol and cannabis.
• Partnership with Street League Skateboarding to enhance brand visibility.

Negative

• No specific financial data provided on the expected impact of Jones Minis.
• Potential risk of market competition in the mini can segment.

Craft Soda Icon Kicks off "Cool Bus" Tour at 2024 Bentonville Bike Fest with Jones Mini Sampling

SEATTLE, May 28, 2024 /PRNewswire/ -- Jones Soda Co. (CSE: JSDA, OTCQB: JSDA), announces the launch of 7.5 ounce mini cans with its new Jones Mini product. Jones, the original craft soda known for its great taste, unconventional flavors and iconic brand, is selling Jones Mini in 700 Walmart stores nationwide, with more retailers to follow. Jones Minis packs the brand's pure cane sugar formulation in four favorite Jones flavors. On May 23-26, the Jones "Cool Bus" will launch Jones Mini sampling tour at Bentonville Bike Fest, in Arkansas, May 23-26, kicking off the brand's nationwide bus tour.

Mini Jones is rolling out nationwide across America in Jones' in its four top selling flavors - Root Beer, Orange & Cream, Berry Lemonade, and Cream Soda. The mini cans are caffeine free, ideal for school lunches, poolside, or occasions where glass bottles are not permitted. Jones will support the introduction of Mini Jones with an aggressive sampling campaign from its Cool bus, which will head to events and retailers throughout the Summer.

"Jones Soda has hit a multitude of firsts in our industry. Today, we are the first craft soda brand to offer mini cans, a format which has been expanding in the grocery and club channels," said David Knight, CEO of Jones Soda. "Jones Minis continues our expansion and success into new beverage formats, and Jones' new era as a high-growth beverage company."

In addition to the launch of Mini Jones, Jones Soda has branched into alcohol and food service, including distribution through Dot Foods. The company also recently announced a multi-year partnership with Street League Skateboarding (SLS) to champion action sports and amplify the innovative spirit of SLS events, while expanding the Jones crossover cannabis brand, Mary Jones, into the ultra-popular HD-9 market.

"Jones fans were buzzing about Mini Jones the minute the product hit Walmart shelves. We are thrilled to see such a great and warm reception," added Knight.

Jones, the craft soda leader, plans to expand Mini Jones flavor selections and offer Canadian distribution in Fall 2024.

About Jones Soda Co.

Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer with a subsidiary dedicated to cannabis products. The company markets and distributes premium craft sodas under the Jones® Soda brand, and a variety of cannabis products under the Mary Jones brand.  Jones' mainstream soda line is sold across North America in glass bottles, cans and on fountain and slush machines through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Washington. For more information, visit www.jonessoda.com, www.myjones.com, or https://gomaryjones.com

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SOURCE Jones Soda

FAQ

What is Jones Soda's new product launch in May 2024?

Jones Soda launched 7.5 ounce mini cans, branded as Jones Minis, available in 700 Walmart stores.

When and where is Jones Soda starting its sampling campaign?

Jones Soda's sampling campaign will start at the Bentonville Bike Fest, May 23-26, 2024.

What flavors are available for Jones Minis?

Jones Minis are available in Root Beer, Orange & Cream, Berry Lemonade, and Cream Soda flavors.

Are Jones Minis caffeine-free?

Yes, Jones Minis are caffeine-free.

What are the future plans for Jones Minis?

Jones Soda plans to expand Jones Minis to more retailers and Canadian markets by Fall 2024.

What sectors is Jones Soda expanding into?

Jones Soda is expanding into alcohol, food service, and cannabis sectors.

Who is Jones Soda partnering with for action sports events?

Jones Soda has partnered with Street League Skateboarding for action sports events.